The spread of coronavirus is delivering a massive blow to the global economy. The lockdown and work from home restrictions have forced thousands of startups to halt expansion plans, cancel services, and announce layoffs.

冠狀病毒的傳播正在給全球經濟帶來沉重打擊。 由于住房限制而進行的封鎖和工作已迫使成千上萬的初創公司暫停擴張計劃，取消服務并宣布裁員。

The virus is also having an impact on startup funding and deal activity, with seed-stage deals taking a serious blow this quarter. It’s clear that the startup community is now facing and will continue to confront an existential crisis in the months to come.

該病毒還影響了啟動資金和交易活動，本季度種子期交易受到了嚴重打擊 。 顯然，初創企業社區現在正面臨并將在未來幾個月中繼續面臨生存危機。

To stay in business, founders are looking for ways to maintain liquidity, better understand their demand-supply situation, identify operational efficiencies with a remote workforce, and scout for opportunities to pivot.

為了保持業務發展，創始人正在尋找方法來保持流動性，更好地了解他們的供需狀況，通過遠程勞動力確定運營效率，并尋找機會進行變革。

If data is the lifeblood of every business, it’s all the more critical for startups looking to weather a downturn. Here’s how startups can use data and analytics to power through the current crisis.

如果數據是每個企業的命脈，那么對于希望度過低迷時期的初創公司而言，數據就顯得尤為重要。 創業公司可以使用數據和分析方法來度過當前危機。

1.數據顯示客戶的購買方式如何變化 (1. Data shows how your customer’s buying patterns are changing)

McKinsey found that American consumers are drastically changing their spending and behavior, despite expressing optimism about the economy. The survey found that 43% of the people are delaying purchases due to the uncertainty.

麥肯錫發現，盡管對經濟表示樂觀，但美國消費者仍在大幅改變其消費和行為。 調查發現，由于不確定性，有43％的人推遲購買。

Even as spending shifts to household essentials and remote channels in the short-term, consumer behavior is expected to be permanently reshaped toward online consumption. Startups must keep their finger on the pulse of changing consumer sentiment.

即使短期內支出已轉移到家庭必需品和遠程渠道上，但預計消費者的行為將永久性地轉變為在線消費。 初創企業必須時刻注意不斷變化的消費者情緒。

While market research reports and surveys share useful insights, they are lag indicators, at best. Look for alternate public data sources that can give you live or early signals. For example, Kinsa Health found that digital thermometer readings from their online-enabled devices provided insight into the progression of COVID-19 across cities.

盡管市場研究報告和調查共享有用的見解，但充其量只是滯后指標。 尋找可以為您提供實時或早期信號的備用公共數據源。 例如，金莎健康(Kinsa Health)發現，在線支持的設備中的數字體溫計讀數可以洞悉整個城市的COVID-19進程。

OpenTable, an online restaurant aggregator, published data that gave early indications of the falling demand for dine-in bookings. Public search queries on Google reveal insights on what millions of consumers want in a geographical area, right now.

在線餐廳聚合服務商 OpenTable 發布了數據，這些數據早期表明了就餐預訂的需求正在下降。 Google上的公開搜索查詢可立即洞悉數百萬人在某個地理區域內的需求。

For example, most people in the United States want to know when Disney will reopen and how soon the Nintendo Switch will be in stock. Apart from the availability of toilet paper, they are equally worried about Roblox permanently shutting down.

例如，美國大多數人都想知道迪士尼何時重新開放以及Nintendo Switch的庫存將有多快。 除了衛生紙的供應之外，他們同樣擔心Roblox永久關閉。

2. 數據可幫助您了解您的員工如何應對危機 (2. Data helps you understand how your workforce is coping with the crisis)

As employees are instructed to work from home, millions of people are thrown into a work environment they’re not used to, with pressures they didn’t have before. While interruptions and technology challenges are short-term irritants, the biggest mental health risks are due to isolation and burnout.

當指示員工在家中工作時，成千上萬的人被迫承受以前從未有過的壓力，陷入他們不習慣的工作環境中。 盡管中斷和技術挑戰是短期刺激物，但最大的精神健康風險是由于孤立和倦怠。

In times of uncertainty like these, data can help companies understand how their workforce is coping with the crisis. Rather than wait for employee surveys or traditional modes of feedback, natural language can provide vital clues to employee wellbeing.

在此類不確定性時期，數據可以幫助公司了解其員工如何應對危機。 自然語言無需等待員工調查或傳統的反饋方式，而是可以為員工的健康提供重要線索 。

James W. Pennebaker, a social psychologist at the University of Texas at Austin found that the passive parts of our speech reflect our mental state. For example, people who are less happy tend to use personal pronouns more, that is, “I” or “me” instead of “he” or “she.”

德克薩斯大學奧斯汀分校的社會心理學家詹姆斯·潘納貝克(James W. Pennebaker) 發現 ，演講的被動部分反映了我們的心理狀態。 例如，不快樂的人傾向于使用更多的人稱代詞，即“我”或“我”而不是“他”或“她”。

StatusToday has built an AI solution that connects to the email, chat and communication systems of companies to identify if employees are on the verge of burnout. Needless to say, there is a thin line between invasion of privacy and insights that can ensure workforce wellbeing. Organizations need to take their team into confidence and be transparent about how the insights will be used to avoid adding the additional stress of being monitored.

StatusToday建立了一個AI 解決方案 ，該解決方案可以連接到公司的電子郵件，聊天和通訊系統，以識別員工是否處于精疲力盡的邊緣。 毋庸置疑，侵犯隱私和能夠確保員工健康的見解之間只有一線之隔。 組織需要使他們的團隊充滿信心，并且對如何使用洞察力保持透明，以避免增加被監視的壓力。

3. 數據可幫助您提高效率并調整您的業務產品 (3. Data helps you drive efficiencies and adapt your business offerings)

The COVID-19 crisis has hit every industry, without exception. However, there are certain sectors such as aerospace, travel, insurance, and oil and gas that may not rebound until 2021. Among the impacted sectors, there is considerable variation based on the offering, business model and channels of sale and consumption.

COVID-19危機無一例外地打擊了每個行業。 但是，航空，旅行，保險，石油和天然氣等某些行業可能要到2021年才會反彈 。在受影響的行業中，基于產品，業務模式以及銷售和消費渠道的差異很大。

Data can help drive efficiencies in your business in the face of uncertainty. Ladley and Redman suggest the use of structured problem-solving by employing six data value modes.

面對不確定性，數據可以幫助您提高業務效率。 Ladley和Redman 建議通過采用六個數據值模式來使用結構化問題解決方案。

These value modes are scenarios that cover the most critical aspects of the business value chain — product enrichment, market intelligence, competitive position, human capabilities, process improvement and risk management.

這些價值模式是涵蓋業務價值鏈最關鍵方面的方案-產品豐富，市場情報，競爭地位，人員能力，流程改進和風險管理。

This framework lets you identify the potential and limitations of data for your business by driving the right conversations with stakeholders. For example, when a regional bank lost many of its high-wealth clients, it turned to the data value modes.

通過該框架，您可以與利益相關者進行正確的對話，從而確定業務數據的潛力和局限性。 例如，當一家地區性銀行失去許多高財富客戶時，它轉向了數據價值模式。

By systematically collecting data and analyzing them, the bank found that clients were unhappy with their transaction execution and reporting. By investigating two of the value modes, the bank rolled out process improvements that led to market share recovery.

通過系統地收集數據并進行分析，該銀行發現客戶對其交易執行和報告感到不滿意。 通過調查兩種價值模式，該銀行推出了流程改進，從而實現了市場份額的恢復。

What if your business offerings need a fundamental change to tide over the current crisis? That’s another area where data can come to your aid. Amidst the current economic gloom, there are companies that have retained customers or acquired new ones by adapting their business model.

如果您的業務需要徹底改變以應對當前危機，該怎么辦？ 那是數據可以幫助您的另一個領域。 在當前的經濟低迷中，有些公司通過調整業務模式來保留客戶或獲得新客戶。

With a strong uptick in consumption-at-home, companies are experimenting with a rapid adoption of online channels.

隨著家庭消費的強勁增長，公司正在嘗試快速采用在線渠道。

For example, fitness studios and gyms are battling to stay relevant by going digital. Businesses such as these are built with a traditional on-premise model, and they need new capabilities to engage and retain customers remotely. They must learn to embrace data and use analytics to gauge customer experience and improve online engagement levels.

例如，健身室和健身房正在努力通過數字化來保持相關性。 諸如此類的業務是使用傳統的內部部署模型構建的，它們需要新的功能來遠程吸引和保留客戶。 他們必須學會擁抱數據，并使用分析來評估客戶體驗并提高在線參與度。

Startups can take lessons from digital native companies like Netflix, which built its business around user analytics. Netflix has been strengthening its leadership position with continuous digital innovation. Recently, it rolled out Netflix Party, a fun way to watch movies together, amidst social distancing, to make up for lost movie nights with friends.

初創企業可以從像Netflix這樣的數字原生公司那里汲取教訓，這些公司圍繞用戶分析開展業務。 Netflix通過不斷的數字創新一直在鞏固其領導地位。 最近，它推出了Netflix Party ，這是一種在社交場合中可以一起觀看電影的有趣方式，以彌補與朋友失散的電影之夜。

采用數據驅動的方法從危機中脫穎而出 (Adopt a data-driven approach to come out stronger from the crisis)

As you assess and respond to the changing business priorities, combine internal data insights with the intelligence from public data sources.

在評估和響應不斷變化的業務優先級時，請將內部數據洞察力與來自公共數據源的情報相結合。

Tap into digital tools and inferred signals to support and empower your teams. Use the six data value modes framework to define how data can help adapt your business strategy. For the best outcome from data initiatives, ensure you have a balanced data science team and promote collaboration with the business stakeholders.

利用數字工具和推斷的信號來支持和增強您的團隊。 使用六個數據價值模式框架來定義數據如何幫助您調整業務策略。 為了從數據計劃中獲得最佳結果，請確保您擁有一支平衡的數據科學團隊并促進與業務利益相關者的協作。

It is not the strongest of the species that survive, nor the most intelligent. It is the one that is most adaptable to change.

它不是生存最強的物種，也不是最聰明的物種。 它是最適應變化的一種。

Charles Darwin’s theory of evolution holds a critical lesson for companies looking to weather this crisis. It is not the strongest of the species that survive, nor the most intelligent. It is the one that is most adaptable to change. Founders who are quick enough to use the insights from data to respond, adapt and evolve their startups will come out stronger.

查爾斯·達爾文(Charles Darwin)的演化理論為希望度過這場危機的公司提供了重要的教訓。 它不是生存最強的物種，也不是最聰明的物種。 它是最適應變化的一種。 足夠快地利用數據洞察力來響應，適應和發展其初創公司的創始人將變得更加強大。

This article was first published in the Analytics Magazine by Informs. Illustrations have been added. Title Photo by David Clode on Unsplash

本文最初 由Informs 發表 在《 Analytics雜志》上。 插圖已添加。 大衛·克洛德 ( David Clode) 在 Unsplash 上 拍攝的 標題照片