Hi, I’m Beau and I run the freeCodeCamp.org YouTube channel.

嗨，我是Beau，我運行了freeCodeCamp.org YouTube頻道。

For the first few years of our channel’s life, we had less than 100,000 subscribers. When we published new videos, we would get excited if more than a thousand people turned out to watch them.

在頻道生命的頭幾年，我們的訂閱人數不到100,000。當我們發布新視頻時，如果一千多人觀看它們，我們會感到非常興奮。

But over the past 18 months, we’ve grown to more than a million subscribers. freeCodeCamp.org is now the biggest active software channel on YouTube.

但是在過去的18個月中，我們的訂戶已超過一百萬。 freeCodeCamp.org現在是YouTube上最大的活動軟件頻道。

So what caused the explosive growth of our channel? In this tutorial, I’ll share our insights into YouTube’s algorithm and viewer preferences on YouTube. I’ll also share tips for creating your own software YouTube channel, and advice from a variety of successful YouTube creators. Even if you are new to software, you can benefit a lot from starting a YouTube channel.

那么，是什么導致了我們頻道的爆炸性增長？在本教程中，我將分享對YouTube算法和YouTube上的觀看者偏好的見解。我還將分享有關創建自己的軟件YouTube頻道的提示，以及各種成功的YouTube創作者的建議。即使您不熟悉軟件，也可以從創建YouTube頻道中受益匪淺。

The freeCodeCamp.org channel focuses on long, in-depth technical courses. We create some of these ourselves, and also work with other YouTube creators to create and post courses. And thanks to the thousands of donors who support our nonprofit, we are able to keep our channel ad-free. But I’ll still share tips for making money with your YouTube channel.

freeCodeCamp.org頻道著重于長期而深入的技術課程。我們自己創建其中的一些，并與其他YouTube創作者一起創建和發布課程。并感謝數以千計的支持我們的非營利組織的捐助者，我們能夠使我們的頻道保持無廣告狀態。但我仍然會與您的YouTube頻道分享賺錢的秘訣。

我的故事 (My story)

First, let me briefly tell you my story. When I tried to get my first job as a software developer (before working for freeCodeCamp), I was able to get multiple job offers. I eventually accepted a position that paid much more than the average pay for entry-level developers in my city. I believe that one of the most important things for my success was starting a software YouTube channel.

首先，讓我簡要介紹一下我的故事。當我試圖以軟件開發人員的身份獲得第一份工作時(在freeCodeCamp工作之前)，我能夠獲得多個工作機會。我最終接受了一個職位，該職位的薪資遠高于我所在城市的入門級開發人員的平均薪資。我相信，對我來說最重要的事情之一就是開設YouTube軟件頻道。

Before I ever got my first software job, I created a YouTube channel (not the freeCodeCamp channel) and started posting JavaScript training videos. I knew this would be something I could point to so potential employers could see I knew what I was doing.

在獲得第一份軟件工作之前，我創建了一個YouTube頻道(不是freeCodeCamp頻道)，并開始發布JavaScript培訓視頻。我知道這是我可以指出的，因此潛在的雇主可以看到我知道我在做什么。

When I was interviewing for jobs, my JavaScript videos were mentioned as a reason I was being considered. One company said they appreciated the initiative it took to create them.

當我面試工作時，提到我JavaScript視頻是被考慮的原因。一家公司表示，他們贊賞創建它們所采取的主動行動。

My videos showed employers that I was an authority on JavaScript. But here’s the secret: Many of the topics I created videos on were brand new to me. I had to research the topics to make the videos. And that process helped me become an authority.

我的視頻向雇主表明我是JavaScript的權威。但這就是秘密：我創建視頻的許多主題對我來說都是全新的。我必須研究主題才能制作視頻。這個過程幫助我成為了權威。

You don’t actually have to know a lot about a topic beforehand to create a teaching resource about it. You just have to have an interest and a desire to learn.

您實際上不必事先了解一個主題就可以創建有關該主題的教學資源。您只需要有興趣和學習欲望。

And just putting content out into the world often leads to more opportunities.

僅將內容發布到世界上通常會帶來更多機會。

Soon after I started posting videos on my personal YouTube channel, Quincy Larson (from freeCodeCamp) offered me the opportunity to post my training videos on the freeCodeCamp channel.

在我開始在個人YouTube頻道上發布視頻后不久，Quincy Larson(來自freeCodeCamp)為我提供了將培訓視頻發布在freeCodeCamp頻道上的機會。

What started as volunteering with freeCodeCamp, eventually led to me being hired on full-time.

最初是通過freeCodeCamp自愿參加的，最終導致我被全職雇用。

I think starting a software YouTube channel can benefit everybody, no matter what stage of your career you are at.

我認為，無論您處于職業生涯的哪個階段，開設軟件YouTube頻道都可以使所有人受益。

確定目標 (Determine your goal)

Before you start a channel, you need to decide the goal of your channel. Your goal can have an impact on a lot of things about your channel.

在啟動頻道之前，您需要確定頻道的目標。您的目標可能會對您的頻道產生很多影響。

Here are some common goals (not mutually exclusive):

以下是一些共同的目標(并非互斥)：

Help others learn
幫助他人學習
Build a body of work that will lead to other career opportunities
建立能夠帶來其他職業機會的工作體系
Give you a reason to learn
給你學習的理由
Promote a paid resource
推廣有償資源
Make money through YouTube ad revenue, sponsorships, and affiliate links
通過YouTube廣告收入，贊助商和會員鏈接賺錢

“It’s crucial to know why you’re doing what you’re doing.” - Derek Sivers

“至關重要的是要知道為什么要做什么。” -德里克·西弗

When thinking about your channel and the videos you want to make, don’t worry if you want to create a video about a topic that someone else has already done. There are a lot of potential viewers in the world, and there are probably some people that can learn best from your unique style.

在考慮您的頻道和要制作的視頻時，請不要擔心是否要創建有關其他人已經做過的主題的視頻。世界上有很多潛在的觀眾，也許有些人可以從您的獨特風格中學到最好的東西。

And I’ll stress this again because it is so important: You do not need to know about a topic beforehand to create a video about a topic. A video idea is a great opportunity to learn!

我再次強調這一點，因為它是如此重要：您無需事先了解某個主題即可創建有關該主題的視頻。視頻創意是學習的絕佳機會！

確定您的頻道樣式 (Determine your channel style)

You will need to determine what type of software YouTube channel to start. I categorize software YouTube channels into four types: tutorial, informational, live coding, and software entertainment.

您需要確定要啟動哪種類型的YouTube頻道軟件。我將軟件YouTube頻道分為四種類型：教程，信息性，實時編碼和軟件娛樂。

Some video styles appeal to a wider demographic than other styles. Tutorials often get fewer views than software entertainment videos. It is important to keep your ultimate goal in mind so you don’t get discouraged if you see other channels getting more views. For example, if your goal for your channel is to help others learn software development or to help promote your paid software courses, don’t worry if your video titled “Build a PWA With Vue & Ionic 4” doesn’t get as many views as someone else’s video titled “Why I don't eat at restaurants as a millionaire.” 😉

某些視頻樣式比其他樣式吸引了更多的受眾。教程獲得的觀看次數通常少于軟件娛樂視頻。重要的是要牢記您的最終目標，這樣，如果您看到其他渠道獲得更多觀看次數，就不會氣you。例如，如果您的頻道目標是幫助他人學習軟件開發或幫助推廣您的付費軟件課程，請不要擔心標題為“使用Vue＆Ionic 4構建PWA”的視頻觀看次數不多如其他人的視頻“為什么我不以百萬富翁的身份在餐館吃飯”。 😉

I’ll go into more detail about the different software channel styles. Keep in mind that some channels feature videos in multiple styles but most have one primary style.

我將詳細介紹不同的軟件渠道樣式。請注意，某些頻道會播放多種風格的視頻，但大多數頻道都具有一種主要風格。

講解 (Tutorial)

This type of channel primarily features software tutorials. This is the best type of channel if you want your channel to help you get a job or if you want to sell paid courses. This style is sometimes less focussed on your personality than the other styles.

這種類型的頻道主要提供軟件教程。如果您希望您的頻道能幫助您找到工作或想出售付費課程，則這是最佳的頻道類型。與其他樣式相比，這種樣式有時較少關注您的個性。

Channel Examples:

頻道范例：

freeCodeCamp.org
freeCodeCamp.org
Traversy Media
遍歷媒體
Programming with Mosh
用Mosh編程
Derek Banas
德里克·巴納斯(Derek Banas)

信息性 (Informational)

This type of channel has informational videos about software development. It focuses on soft skills and other information that developers should know. Videos have titles such as “5 Developer Tools You NEED to Use”, “Financial Freedom As A Web Developer”, and “Should you learn Python in 2019?”. This type of channel can sometimes get more views than tutorial channels and often focuses on the personality of the creator.

這種類型的頻道包含有關軟件開發的參考視頻。它側重于開發人員應了解的軟技能和其他信息。視頻的標題包括“您需要使用的5種開發人員工具”，“作為Web開發人員的財務自由”和“您是否應該在2019年學習Python？”。這種類型的頻道有時可以獲得比教程頻道更多的觀看次數，并且通常關注創作者的個性。

Channel Examples:

頻道范例：

ForrestKnight
福雷斯特騎士
CodingPhase
編碼階段
RealToughCandy
RealToughCandy
Andy Sterkowitz
安迪·斯特爾科維茨(Andy Sterkowitz)

實時編碼 (Live Coding)

This type of channel mainly features people live coding. Viewers can see the actual thought process that goes into creating a program. It can also be helpful to see how live coders solve problems in real-time, although some people are so good at it that it can seem as polished as a tutorial channel (for example, The Coding Train). Live coding is great for building a community because you often get to communicate with viewers directly during a stream.

這種類型的頻道主要以人們實時編碼為特色。觀眾可以看到創建程序時的實際思考過程。盡管有些人非常擅長實時編碼人員如何實時解決問題，但它可能看起來像教程通道一樣優美(例如，The Coding Train)，這也可能會有所幫助。實時編碼非常適合建立社區，因為您經常可以在流中直接與查看者進行交流。

Channel Examples:

頻道范例：

Coding Garden with CJ
CJ編碼花園
The Coding Train
編碼火車
Jesse Weigel on the freeCodeCamp.org channel
杰西·韋格爾(Jesse Weigel)在freeCodeCamp.org頻道上
Bisqwit
比斯威特

軟件娛樂 (Software Entertainment)

This type of channel has the potential for the most views. Creators use programming to create projects that are interesting to a very wide demographic. The videos focus more on the outcome of the program and not on the actual code used.

這種類型的頻道具有獲得最多觀看次數的潛力。創作者使用編程來創建非常廣泛的人群感興趣的項目。視頻更多地關注程序的結果，而不是實際使用的代碼。

Videos have titles such as “A Robot Shoots Me When I Get Shot in Fortnite”, “AI Learns to play the Worlds Hardest Game”, ”Will your last name survive?”

視頻中的標題包括“當我在Fortnite中被射擊時，機器人會射擊我”，“ AI學會玩世界上最艱苦的游戲”，“你的姓氏還能生存嗎？”

Channel Examples:

頻道范例：

Michael Reeves
邁克爾·里夫斯
Jabrils
賈布里爾斯
Code Bullet
代碼項目符號
CodeParade
CodeParade

初步計劃和設置 (Initial Planning & Setup)

Once you have decided on your goals and the style of videos you want to create, you should do some setup and planning. Here are some things you will have to do:

確定目標和要創建的視頻樣式后，您應該進行一些設置和規劃。您需要執行以下操作：

Create the account for your YouTube channel. I recommend creating your channel as a Brand Account. This allows you to keep some separation between your personal Google account and your software YouTube channel. A brand account still uses the log-in of your Google account so you do not need to keep track of another username and password. Also, a brand account allows you to add additional people as managers.
為您的YouTube頻道創建帳戶。建議您將您的頻道創建為品牌帳戶。這樣，您就可以在個人Google帳戶和軟件YouTube頻道之間保持一定距離。品牌帳戶仍然使用您的Google帳戶登錄，因此您無需跟蹤其他用戶名和密碼。此外，品牌帳戶可讓您添加其他人作為經理。
Determine your channel name. I personally recommend using your name as your channel name, although you will see in the example channels above that many people have success using other names. Using your name as a channel name can help to better associate you with your content.
確定您的頻道名稱。我個人建議使用您的姓名作為您的頻道名稱，盡管您會在上面的示例頻道中看到很多人使用其他名稱都可以成功。將您的姓名用作頻道名稱可以幫助您更好地與您的內容相關聯。
Design your channel icon, channel art, and general thumbnail style. If you are not a good designer, consider hiring someone from fiverr.com to design these assets.
設計頻道圖標，頻道圖片和常規縮略圖樣式。如果您不是一個好的設計師，請考慮從Fiverr.com雇用某人來設計這些資產。
Determine what kind of intro you want, if any. If you use an intro, it should be 5 seconds or less. Many people do not use intros but it may help with personal branding.
確定所需的介紹類型(如果有)。如果您使用簡介，則應在5秒以內。許多人不使用簡介，但可以幫助建立個人品牌。
Consider what other consistent things you want to add to your videos to set them apart. It could be a sign-off line or prop (like a cat).
請考慮您要添加到視頻中的其他一致內容，以使其與眾不同。它可以是簽字線或道具(如貓)。
Choose how frequently to upload (see the section below titled ‘Consistency and Specific Goals’)
選擇上傳頻率(請參見標題為“一致性和特定目標”的以下部分)

視頻策劃 (Video Planning)

Once you have done the high-level planning for your channel, it’s time to start planning the specific videos you will create.

為頻道進行高級規劃后，就可以開始規劃要創建的特定視頻了。

A good first step is brainstorming. Spend some time thinking and write out every idea you can possibly think of. Even bad ideas. Then start paring down the ideas to the best ideas.

第一步是集思廣益。花一些時間思考并寫出您可能想到的每個想法。甚至是壞主意。然后開始將想法分解為最佳想法。

Have you already written code that you could use for a tutorial video? Your past software projects can be inspiration for videos to create.

您是否已經編寫了可用于教程視頻的代碼？您過去的軟件項目可能會啟發您創建視頻。

Once you have figured out what a specific video is going to be about, it is time to start researching. Remember, you don’t need to know about a topic beforehand to make a video about the topic. But if you don’t already know much about the topic, you need to do a lot of research and learning so you can make your video as valuable as possible to viewers.

確定了特定視頻的含義后，就該開始進行研究了。請記住，您無需事先了解某個主題即可制作有關該主題的視頻。但是，如果您對該主題還不是很了解，則需要進行大量研究和學習，以便使您的視頻對觀眾盡可能有價值。

You will most likely have to write a script for the video. If you are making a coding tutorial, you will have to write the code for the video beforehand.

您很可能必須為視頻編寫腳本。如果要編寫編碼教程，則必須事先為視頻編寫代碼。

記錄/編輯 (Recording / Editing)

Two of the most important things when it comes to recording are:

記錄時最重要的兩件事是：

Use a good microphone.
使用優質的麥克風。
If you are showing code on screen, make it as large as possible.
如果要在屏幕上顯示代碼，請使其盡可能大。

If you have bad audio or tiny code, it will cause people to stop watching immediately - before they even see the real content of your video.

如果您的音頻質量不佳或代碼太小，就會使人們立即停止觀看，甚至無法觀看視頻的真實內容。

音訊 (Audio)

Almost any USB microphone will be better than the built-in mic on your computer. If you can afford it, consider one of these microphones:

幾乎任何USB麥克風都會比計算機上的內置麥克風更好。如果您負擔得起，請考慮以下麥克風之一：

Blue Yeti Microphone
藍色雪人麥克風
Audio Technica AT2005USB Microphone
音頻技術AT2005USB麥克風
Blue Snowball
藍色雪球

If you can’t afford a mic, do some tests with recording audio on a cell phone. Depending on what phone and computer you have, there is a chance that audio recorded on a cell phone could be better than on your computer.

如果您買不起麥克風，請通過在手機上錄制音頻進行一些測試。根據您所擁有的電話和計算機，手機上錄制的音頻可能會比計算機上的音頻更好。

視頻 (Video)

CameraIf you are going to show yourself on camera, the cheapest way is to use your computer’s webcam or your cell phone camera. Many cell phones actually have pretty good video quality.

相機如果要在相機上顯示自己，最便宜的方法是使用計算機的網絡攝像頭或手機相機。實際上，許多手機的視頻質量都很好。

If you want to take it to the next level, consider one of these cameras (note: these cameras are probably not necessary if your channel mainly consists of coding tutorials):

如果您想將其帶入一個新的水平，請考慮以下攝像機之一(請注意：如果您的頻道主要由編碼教程組成，則這些攝像機可能不是必需的)：

Canon EOS 80D DSLR
佳能EOS 80D DSLR
Canon EOS Rebel T6 Digital SLR
佳能EOS Rebel T6數碼單反
Panasonic Lumix FZ80
松下Lumix FZ80

A good camera is especially important if you are creating informational or software entertainment videos.

如果要創建信息性或軟件娛樂性視頻，那么一臺好相機尤其重要。

Screen RecordingIf you are using a Mac, I recommend using Quicktime for both screen recording and video recording. It should be preinstalled.

屏幕錄制如果您使用的是Mac，我建議同時使用Quicktime進行屏幕錄制和視頻錄制。應該預先安裝。

If you are using Windows, there is a shortcut key to begin recording your screen. Just press Windows Key + Alt + R.

如果使用Windows，則有一個快捷鍵開始記錄屏幕。只需按Windows鍵+ Alt +R。

If you want to show video of your screen at the same time as video of you talking, you can set this up with the free OBS software.

如果要在講話視頻的同時顯示屏幕視頻，則可以使用免費的OBS軟件進行設置。

When you are recording your screen, always make sure that the main content takes up as much room on the screen as possible. It may be hard to believe, but almost ? of people watching coding tutorials watch on a mobile phone. All text should be as big as possible. You need a very good reason to show a window that is not full screen.

錄制屏幕時，請始終確保主要內容在屏幕上占據盡可能多的空間。也許難以置信，但是幾乎有1/3的觀看編碼教程的人在手機上觀看。所有文字應盡可能大。您需要一個很好的理由來顯示不是全屏的窗口。

When recording a tutorial, it can be helpful to use two screens. You can record one of the screens for the video and use the other screen for your script and completed code.

錄制教程時，使用兩個屏幕可能會有所幫助。您可以錄制視頻的一個屏幕，而將另一個屏幕用于腳本和完整的代碼。

Here is a secret some people do to make their coding tutorials sound even more polished. First, record the coding tutorial. Then, transcribe all your dialog and make minor edits in the transcription to improve the flow. Finally, re-record your dialog and add it to the original screen recording. It can be easier to be expressive and entertaining if you are not thinking about what comes next in the tutorial.

這是一些人的秘密，目的是使他們的編碼教程聽起來更加優美。首先，記錄編碼教程。然后，轉錄所有對話框，并在轉錄中進行較小的編輯以改善流程。最后，重新錄制對話框并將其添加到原始屏幕錄制中。如果您不考慮本教程的后續內容，則可以更輕松地進行表達和娛樂。

EditingYou probably should be editing your videos to make them flow smoother and to cut out mistakes. Editing is especially important for informational and software entertainment videos.

編輯您可能應該在編輯視頻，以使其流暢播放并消除錯誤。對于信息和軟件娛樂視頻，編輯尤其重要。

Use editing to remove or reduce unwanted sounds like fans, coughing, and other noises that can be distracting to viewers. It is possible to remove constant humming and reverb using editing software or plugins.

使用編輯功能可以消除或減少不必要的聲音，例如風扇，咳嗽和其他可能分散觀眾注意力的聲音。使用編輯軟件或插件可以消除持續的嗡嗡聲和混響。

For very simple editing you can use iMovie on Mac or Movie Maker on Windows. But these programs are very limited. I personally use Final Cut Pro but that is a little pricey. Here are a few other free video editors that offer more features than iMovie and Movie Maker:

對于非常簡單的編輯，您可以在Mac上使用iMovie或在Windows上使用Movie Maker。但是這些程序非常有限。我個人使用Final Cut Pro，但這有點貴。以下是一些其他免費視頻編輯器，它們提供的功能比iMovie和Movie Maker還要多：

OpenShot
OpenShot
VideoPad
VideoPad
Lightworks
燈飾

After you decide what software to use for editing, watch a few tutorials to learn the basic functionality of the software.

決定使用哪種軟件進行編輯后，觀看一些教程以了解該軟件的基本功能。

Another option is to hire someone to edit your videos. Even if you already know how to edit videos, hiring an editor can save a lot of time if you can afford it.

另一種選擇是雇人編輯您的視頻。即使您已經知道如何編輯視頻，雇用編輯也可以節省很多時間(如果您負擔得起的話)。

創建縮略圖和標題 (Creating Thumbnails and Titles)

You can have the world's best video. But nobody will find out about it if they don’t click on the thumbnail.

您可以擁有世界上最好的視頻。但是，如果不單擊縮略圖，沒有人會發現它。

To grow your channel, it is important to create quality content. But it is almost equally important to use thumbnails and titles that will cause people to click on your video.

為了擴大您的頻道，創建高質量的內容很重要。但是使用縮圖和標題會引起人們點擊您的視頻幾乎同樣重要。

While thumbnails are important for all YouTube videos, it is my experience that they have the most impact for software entertainment channels and the least impact for tutorial channels.

雖然縮略圖對于所有YouTube視頻都很重要，但是據我的經驗，縮略圖對軟件娛樂頻道的影響最大，對教程頻道的影響最小。

It can be helpful to choose a title before you even start recording or writing a script. By forcing yourself to pick a title first, you have to make a conscious decision about the focus of the video. A title can help guide you as you write a script so you focus on delivering the value promised in the title.

在開始錄制或編寫腳本之前選擇標題可能會有幫助。通過強迫自己先選擇標題，您必須對視頻的焦點做出有意識的決定。標題可以幫助您在編寫腳本時指導您，以便您專注于實現標題中承諾的價值。

選擇標題 (Choosing a Title)

For most types of videos, it's best to pick a title that people are searching for. There are two main ways to find what people are searching for: YouTube search autocomplete and Google Trends.

對于大多數類型的視頻，最好選擇人們正在搜索的標題。查找人們搜索內容的主要方法有兩種：YouTube搜索自動完成功能和Google趨勢。

YouTube search autocompleteGo to the YouTube search box and start typing words that are related to the topic of your video. YouTube will autocomplete with related words that other people search for. This can give you insight into what to title your video or what to make a video about.

YouTube搜索自動完成功能轉到YouTube搜索框，然后輸入與視頻主題相關的詞。 YouTube會自動完成他人搜索的相關單詞。這可以讓您深入了解為視頻加上標題或制作視頻的內容。

For example, if you are creating a video about JavaScript frameworks, using this strategy may lead you to title the video "JavaScript Frameworks Explained (2019)"

例如，如果您要創建有關JavaScript框架的視頻，則使用此策略可能會使您將視頻命名為“ JavaScript Frameworks Explained(2019)”

Google trendsAnother way to figure out what people are searching for is Google Trends. On the website you can compare two (or more) similar phrases to determine which one is more popular. Make sure to select "YouTube Search" so the data will be specific to YouTube.

Google趨勢弄清人們正在搜索什么的另一種方法是Google趨勢。在網站上，您可以比較兩個(或多個)相似的短語，以確定哪個更受歡迎。確保選擇“ YouTube搜索”，這樣數據將特定于YouTube。

If you are posting a Python course video, the data above suggests you should title it "Python Tutorial" instead of "Python Course".

如果您要發布Python課程視頻，則以上數據建議您將其命名為“ Python Tutorial”而不是“ Python Course”。

設計縮略圖 (Designing Thumbnails)

The YouTube Creator Academy has some good tips for designing thumbnails.

YouTube創作者學院提供了一些設計縮略圖的好技巧。

Here are some tips:

這里有一些提示：

“Brand” your thumbnails by using consistent colors, fonts, and graphics.
通過使用一致的顏色，字體和圖形來“標記”縮略圖。
You can apply the “rule of thirds” to compose interesting and dynamic images, then overlay with your branding and/or descriptive text. If you add text, make sure to use a font that's easy to read.
您可以應用“三分法則”來構成有趣和動態的圖像，然后覆蓋您的商標和/或描述性文字。如果添加文本，請確保使用易于閱讀的字體。
It can be good to think about your thumbnail before you shoot so you can capture several options.
拍攝前最好先考慮一下縮略圖，這樣您就可以捕獲多個選項。
Thumbnails show up in different sizes across YouTube and external sites that embed YouTube videos, so check that your thumbnail looks good on mobile and desktop.
縮略圖會在YouTube和嵌入YouTube視頻的外部網站上以不同大小顯示，因此請檢查縮略圖在移動設備和臺式機上的顯示效果是否良好。
Look at the thumbnails that other similar channels use on their successful videos. This will give you some ideas on what type of thumbnail works well.
查看其他類似頻道在其成功視頻中使用的縮略圖。這將為您提供一些有關哪種縮略圖效果很好的想法。

軟件 (Software)

You will need software to create your thumbnail. The top image editing software is Photoshop. To use it you must sign up for a monthly subscription service. There are some cheaper alternatives.

您將需要軟件來創建縮略圖。頂級的圖像編輯軟件是Photoshop 。要使用它，您必須注冊每月訂閱服務。有一些更便宜的選擇。

The most popular free software for image editing is Gimp. After using Gimp for years, I decided I needed something more user-friendly so I purchased Affinity Photo. The features and user experience are much better than Gimp. I liked that it was a one-time cost, unlike the Photoshop subscription model. Another good option is Pixelmator.

最受歡迎的圖像編輯免費軟件是Gimp 。在使用Gimp多年之后，我決定我需要一些更用戶友好的東西，因此我購買了Affinity Photo 。功能和用戶體驗比Gimp好得多。我喜歡這是一次性費用，與Photoshop訂閱模型不同。另一個不錯的選擇是Pixelmator 。

算法 (The Algorithm)

The YouTube algorithm is what determines what videos will be promoted and appear high in search results. It is a mysterious thing. Even top YouTubers talk about not completely understanding why the algorithm promotes some videos but not others.

YouTube算法決定了哪些視頻將被宣傳并在搜索結果中占據較高的位置。這是一個神秘的事情。甚至頂級YouTube員工都在談論不完全理解為什么算法會推廣某些視頻，而不能推廣其他視頻。

Based on some interviews I’ve heard, it is my belief that even YouTube engineers don’t completely understand the algorithm. The engineers tell the algorithm what outcome they want but they don’t specifically program how to achieve that outcome. That is handled by artificial intelligence and machine learning.

根據我所聽到的一些采訪，我相信即使YouTube工程師也無法完全理解該算法。工程師告訴算法他們想要什么結果，但他們沒有專門編程如何實現該結果。這是由人工智能和機器學習來處理的。

So there could be exceptions to everything I’m about to tell you, but it is based on a lot of experience and research.

因此，我要告訴您的所有內容可能都有例外，但這是基于大量的經驗和研究。

算法不關心什么 (What the algorithm DOESN’T care about)

Upload frequency
上載頻率
Video tags
影片標簽
How well a previous video performed
上一個視頻的效果如何
Descriptions
說明
Subscriber count
訂閱人數
Average percentage of video viewed
觀看視頻的平均百分比

Ok, maybe the algorithm cares about these things a teeny tiny bit, but it is very small compared to what the algorithm does care about. Let's discuss these one at at time. I'll share what the algorithm cares about next.

好吧，也許這些事情的算法關心一個很小很小的一點，但比起算法所作的關于護理是非常小的。讓我們一次討論一下。接下來，我將分享算法關心的問題。

Upload frequencyI’ve heard people say that creators must upload a video every few days with no breaks to really grow a channel. This seems like a myth. I’ve seem many channels with infrequent uploads that still get a ton of views on each video. I believe the YouTube algorithm does not care about upload frequency.

上載頻率我聽說有人說創作者必須每隔幾天上傳一次視頻，但要想真正擴大頻道，必須保持不間斷。這似乎是一個神話。我似乎有很多頻道上傳次數很少，但每個視頻的觀看次數仍然很高。我認為YouTube算法并不關心上傳頻率。

Sometimes YouTube engineers will run studies to better understand how the algorithm works. On one official YouTube channel aimed at creators, they discussed a study that showed that taking a break from creating videos does not impact the view count when a creator comes back from a break.

有時，YouTube工程師會進行研究，以更好地了解算法的工作原理。在一個面向創作者的YouTube官方頻道上，他們討論了一項研究，該研究表明，在創作者休息后，暫停創建視頻不會影響觀看次數。

While upload frequency is not always correlated with how many views you get, it could impact whether a viewer will subscribe to your channel. If you haven’t uploaded for awhile, a user will be less likely to subscribe.

盡管上傳頻率并不總是與您獲得的觀看次數相關，但它可能會影響觀看者是否訂閱您的頻道。如果您有一段時間沒有上傳，則用戶訂閱的可能性會降低。

Video tagsYouTube representatives have officially said that video tags count as almost nothing when it comes to recommendations. Everything has some amount of impact but this is one of the lowest impact items. The algorithm looks for patterns. Once it determines that videos from your channel are often watched by a certain type of viewer, it will recommend your videos to that type of viewer no matter what the tags and descriptions say. It is possible that before the algorithm identifies a pattern for your channel, it will use tags as an identifier.

視頻標簽 YouTube代表正式表示，涉及推薦內容時，視頻標簽幾乎不算什么。一切都有一定程度的影響，但這是影響最小的項目之一。該算法查找模式。一旦確定某類型的觀看者經常觀看您頻道中的視頻，無論標簽和說明怎么說，它都會向該類型的觀看者推薦您的視頻。在算法為您的頻道識別模式之前，可能會使用標簽作為標識符。

How well a previous video performedIn my experience, the performance of the previous video has very little impact on a subsequent video’s performance. This is true both on my channel and other channels I have observed. However, I think it could impact how quickly a video gets popular.

如何以及以前的視頻進行 。在我的經驗，以前的視頻的性能對后續視頻的性能影響非常小。在我的頻道和我觀察到的其他頻道上都是如此。但是，我認為這可能會影響視頻的普及速度。

If a user just watched a video from your channel, the algorithm may be more likely to recommend a new video from your channel right after it was posted. However, if not many users click to watch and they don’t watch very long, the algorithm will quickly stop recommending the video.

如果用戶只是從您的頻道觀看了視頻，則算法可能會在發布后立即從您的頻道中推薦新視頻。但是，如果沒有多少用戶點擊觀看并且觀看時間不長，則該算法將很快停止推薦視頻。

On the other hand, if not many people watched your previous video, your video may not get recommended a lot at first. But if lots of people are clicking on it and they are watching for a very long time, YouTube will start recommending it a lot.

另一方面，如果觀看您以前的視頻的人不多，那么一開始您的視頻可能不會被推薦很多。但是，如果有很多人點擊它并且觀看了很長時間，那么YouTube會開始大量推薦它。

I’ve seen countless examples of extremely popular videos coming right after an unpopular video.

我看到了不受歡迎的視頻之后出現的無數非常受歡迎的視頻示例。

DescriptionsDescriptions do matter to the algorithm a little bit—just very little compared to click through rate and average view duration (these are what the algorithm cares about, to be discussed soon). According to YouTube, the first few lines of a description can be important, especially for searches. You should fill the first sentence with as many relevant search terms as possible. ?When search terms are lower down in the description, they count less to the algorithm.

描述描述對算法確實有一點影響，與點擊率和平均觀看時長相比，影響很小(這些是算法所關心的，將在后面討論)。 YouTube表示，說明的前幾行可能很重要，尤其是對于搜索而言。您應該在第一句中填入盡可能多的相關搜索詞。當搜索字詞在說明中降到最低時，它們對算法的計數就會減少。

A rookie mistake is to put links or ads as the first line in a description. While some big-name YouTube channels do this, that is because the algorithm has already figured out patterns for where to recommend their videos. For smaller channels, you should always put a keyword rich descriptive sentence as the first line.

新手的錯誤是將鏈接或廣告作為描述的第一行。盡管一些知名的YouTube頻道可以這樣做，但這是因為該算法已經找到了推薦其視頻的方式。對于較小的頻道，您應該始終將關鍵字豐富的描述性句子作為第一行。

But always remember that even the best description cannot make up for low click through rates and low average view durations.

但請始終記住，即使是最好的描述也無法彌補點擊率低和平均觀看時間長的不足。

Subscriber countThe algorithm is more likely to recommend your video to subscribers so this does have some impact. However, I often see very popular videos on channels with low subscribers and very unpopular videos on channels with high subscribers. If people don’t watch your videos for a long time, the algorithm will quickly stop recommending your videos to your subscribers (unless they click the bell icon).

訂閱者數量該算法更有可能將您的視頻推薦給訂閱者，因此確實會產生一些影響。但是，我經常在用戶較少的頻道上看到非常受歡迎的視頻，而在用戶較高的頻道上卻看到非常不受歡迎的視頻。如果人們長時間不看您的視頻，該算法將Swift停止向您的訂閱者推薦您的視頻(除非他們單擊響鈴圖標)。

There are obviously some benefits to having more subscribers. When users search, your videos will appear higher in the search results if they are subscribed to your channel. Also, the algorithm is heavily impacted by patterns. If a user clicks on every video from your channel that appears in their feed, then the algorithm will keep putting more videos from you in their feed.

擁有更多訂戶顯然有一些好處。當用戶搜索時，如果您的視頻訂閱了您的頻道，它們在搜索結果中的排名就會更高。而且，該算法受模式的影響很大。如果用戶點擊您的供稿中出現的頻道中的每個視頻，則該算法將繼續在您的供稿中添加來自您的更多視頻。

Average percentage of video viewedThis one can have an impact for shorter videos. If your video is just a few minutes long, it makes a difference what percentage of the video is viewed. But if you are posting hour-long tutorials, the percentage viewed is much less important.

觀看視頻的平均百分比這可能會影響較短的視頻。如果您的視頻只有幾分鐘的時間，那么觀看視頻的百分比會有所不同。但是，如果您要發布一個小時的教程，那么查看的百分比就不那么重要了。

On the freeCodeCamp.org channel we have a 4.5-hour long Python video with over 7 million views. It's average percentage viewed is 4.3% but it’s average view duration is 11:20. On longer videos, average view duration matters way more than percentage viewed.

在freeCodeCamp.org頻道上，我們有一個長達4.5小時的Python視頻，觀看次數超過700萬。它的平均觀看百分比為4.3％，但平均觀看時間為11:20。在更長的視頻，平均觀看時間長度重要方式不止觀看比例。

該算法關心什么 (What the algorithm cares about)

Click through rate
點擊率
Average view duration
平均觀看時間

If your videos have high click-through rates and high average view duration, nothing else matters. Your video will be popular.

如果您的視頻具有較高的點擊率和較高的平均觀看時長，則沒有其他問題。您的視頻將很受歡迎。

Click-through rate measures how often viewers watched a video after seeing the thumbnail on YouTube. You need to have a thumbnail and title that people will want to click on.

點擊率衡量的是觀眾在YouTube上看到縮略圖后觀看視頻的頻率。您需要具有人們想要單擊的縮略圖和標題。

Average view duration is how long people are watching your video on average. Your video need to hold your viewers interest for as long as possible.

平均觀看時間是人們平均觀看您視頻的時間。您的視頻需要盡可能長時間地吸引觀眾。

I heard a popular YouTuber say that a video will almost always become very popular if you can get an average view duration of over 7 minutes. However, it is extremely rare to get an average view duration that long.

我聽到一個受歡迎的YouTuber說，如果您可以平均獲得7分鐘以上的觀看時間，那么視頻幾乎總是很受歡迎。但是，獲得如此長的平均觀看時間極為罕見。

In rare circumstances it is possible for a video to have a high click through rate and high average view duration and still not be recommended very much. This happens when the algorithm can’t figure out where to recommend the video. Maybe the only places the algorithm finds to promote your video are on unpopular videos.

在極少數情況下，視頻可能會具有較高的點擊率和較高的平均觀看時長，但仍不建議這么做。當算法無法確定推薦視頻的位置時，就會發生這種情況。也許算法發現的唯一推廣視頻的地方就是不受歡迎的視頻。

For instance, maybe people click on your video 100% of the time when it is recommended after videos showing paint dry. But since very few people are watching videos showing paint dry, your video does not get recommended very much.

例如，在視頻顯示涂料變干后，建議人們100％的時間點擊您的視頻。但是，由于很少有人觀看顯示油漆干燥的視頻，因此對您的視頻的推薦不多。

If this is happening to your video, your best bet is to try changing the title of the video. This will cause YouTube to try recommending your video in different ways.

如果您的視頻發生這種情況，最好的選擇是嘗試更改視頻的標題。這將導致YouTube嘗試以其他方式推薦您的視頻。

流量來源類型 (Traffic source types)

I want to briefly talk about traffic sources. A traffic source is how a viewer found your video to watch. The traffic source breakdown for most channels on YouTube looks more similar to the above chart on the right.

我想簡單談談流量來源。流量來源是觀眾如何找到您要觀看的視頻。 YouTube上大多數頻道的流量來源細分看起來與右側的上圖更相似。

Most views on YouTube are from users clicking videos suggested on the side of the video they are watching (listed as 'Suggested videos' in the chart). The second most common source of views on YouTube is users clicking on videos on their home page (listed as 'Browse features' in the chart). If you have an informational or software entertainment channel you will probably get most of your views from 'Suggested videos' and 'Browse features'.

YouTube上的大多數觀看次數來自用戶單擊他們觀看的視頻旁邊建議的視頻(在圖表中列為“建議的視頻”)。 YouTube上第二大最常見的觀看來源是用戶點擊其首頁上的視頻(在圖表中列為“瀏覽功能”)。如果您擁有信息或軟件娛樂頻道，則可能會從“建議的視頻”和“瀏覽功能”中獲得大部分意見。

You will notice that the chart on the left shows most views coming from "YouTube search". This is how successful tutorial channels get most of their views.

您會注意到，左側的圖表顯示了大多數來自“ YouTube搜索”的觀看次數。這是成功的教程頻道如何獲得大多數意見的方式。

When developing titles and thumbnails you should consider if you are targeting users that will search for your video or users that will just happen to see your video suggested to them. Titles are more important for search and thumbnails are more important for suggested videos.

開發標題和縮略圖時，應考慮是針對要搜索視頻的用戶，還是恰好看到向他們推薦視頻的用戶。標題對搜索更重要，縮略圖對建議的視頻更重要。

一致性和具體目標 (Consistency and specific goals)

While you can have popular videos without frequently uploading, it is still important to have a consistent schedule. Some sort of consistent schedule is important to grow your YouTube channel.

盡管您可以在不經常上傳的情況下制作熱門視頻，但保持一致的時間表仍然很重要。某種一致的時間表對于增加您的YouTube頻道很重要。

If you are going to upload infrequently, then when you do upload it should be substantial. If every video is a 5 hour course on a different programming language, it is OK if you only upload every month or two.

如果您不經常上傳，那么當您上傳時，它應該是實質性的。如果每個視頻都是使用不同編程語言進行的5個小時的課程，那么如果您每個月上傳一次或兩個月就可以了。

To help with consistency, you should create goals for yourself. An effective goal is measurable, timed, and controllable.

為了保持一致性，您應該為自己創建目標。一個有效的目標是可衡量的，定時的和可控制的。

Measurable: The goal should have a quantified component that lets you know whether you’ve reached it or not.

可衡量的 ：目標應該有一個量化的成分，可以讓您知道是否已經實現。

Timed: The goal should have a specific and realistic deadline.

定時：目標應該有一個具體而現實的期限。

Controllable: The goal should be an action you can perform, rather than an outcome that you want.

可控制的 ：目標應該是您可以執行的動作，而不是想要的結果。

For example, your goal may be to put out 1 video (measurable) per week (timed). Note that “put out a video” is an action you can perform, but “reach 1,000 subscribers” is not an action but an outcome.

例如，您的目標可能是每周(定時)投放1個視頻(可衡量)。請注意，“發布視頻”是您可以執行的操作，但是“達到1,000個訂閱者”不是操作而是結果。

You should create goals that are ambitious but still doable. This will depend quite a bit on your stage of life. If you are a single person with no job you will be able to create much more content than a married person with three kids and a full-time job.

您應該制定雄心勃勃但仍然可行的目標。這在很大程度上取決于您的生活階段。如果您是一個沒有工作的單身人士，您將比擁有三個孩子和一份全職工作的已婚人士創建更多的內容。

When I first started my JavaScript tutorial channel, my goal was to release 3 short videos per week. Once I was reaching that goal consistently I was able to increase to 5 videos per week. (Though this goal worked out for me, I now realize that less frequent, more substantial videos will often reach a wider audience.)

剛開始創建JavaScript教程頻道時，我的目標是每周發布3個簡短的視頻。一旦達到目標，我每周就能增加5個視頻。 (盡管這個目標對我來說算是可行的，但我現在意識到，更不頻繁，更重要的視頻通常會吸引更多的觀眾。)

賺錢 (Making Money)

When thinking about making money, you must know what your goals are. Some people are not concerned with making money from their videos and just want to provide free learning resources. However, most people aren’t able to spend time making learning resources unless they are compensated a bit.

在考慮賺錢時，您必須知道您的目標是什么。有些人不關心從自己的視頻中賺錢，只想提供免費的學習資源。但是，除非獲得一些補償，否則大多數人無法花時間來學習資源。

Here are a few common ways that your software channel can make you money.

這是您的軟件渠道可以為您賺錢的幾種常見方法。

找到工作或加薪 (Getting you a job or a raise at work)

For most people, the primary way a software YouTube channel will make money is indirectly through the creator getting a better job or a raise.

對于大多數人來說，YouTube軟件頻道賺錢的主要方式是通過創作者獲得更好的工作或加薪來間接賺錢。

I already mentioned that creating software tutorials helped me get multiple job offers for my first developer job. I’ve heard similar stories from other YouTube creators.

我已經提到過，創建軟件教程可以幫助我為第一份開發人員工作獲得多個工作機會。我聽過其他YouTube創作者的類似故事。

In a recent interview, software YouTube creator Dylan Israel said that every employer that has offered him a job has specifically mentioned his YouTube channel. Dylan said that even at 100 subscribers, his channel helped him get a job.

在最近的一次采訪中，軟件YouTube的創建者戴倫·以色列(Dylan Israel)表示，每位向他提供工作的雇主都特別提到了他的YouTube頻道。迪倫說，即使有100位訂閱者，他的頻道也幫助他找到了工作。

Jesse Weigel has said similar things. He said that his live coding helped him get two different raises and even led to his entire team getting a raise.

杰西·韋格爾(Jesse Weigel)也說過類似的話。他說他的現場編碼幫助他獲得了兩次不同的加薪，甚至導致他的整個團隊都得到了加薪。

Jesse recently completed a job search and he said that in every interview, live coding was the thing that people wanted to know about more than anything else. He said it really made him stand out as a candidate. Jesse said, “I think it gave employers confidence in me that they could get an idea of how I code and what my personality is before they even decide to interview me.”

杰西(Jesse)最近完成了工作尋找，他說在每次面試中，人們最想了解的是實時編碼。他說，這確實使他脫穎而出。杰西說：“我認為這使雇主對我充滿信心，他們甚至可以在決定面試我之前就了解我的編碼方式和個性。”

YouTube廣告收入 (YouTube ad revenue)

If you’ve heard it’s hard to make money on YouTube, then you’ve heard correctly. Most channels earn between $1 and $2.50 (U.S. dollars) per 1000 views, but it is possible to earn less or more than that. So if you want to make $30,000 in a year, you may have to get 30 million views.

如果您聽說過要在YouTube上賺錢很難，那您就沒錯。大多數頻道每千次觀看可賺取$ 1到$ 2.50(美元)，但有可能賺得更少或更多。因此，如果您想在一年內賺到30,000美元，則可能需要獲得3000萬次觀看。

The freeCodeCamp.org channel is ad-free. However, my personal Robot Family channel shows ads and I generally get about $1-$1.50 per 1000 views for videos under 10 minutes and $2-$2.50 per 1000 views for videos over ten minutes. At ten minutes, you are allowed to add mid-roll ads, and I was very surprised with how much extra money that made me.

freeCodeCamp.org頻道無廣告。但是，我的個人“ 機器人家庭”頻道顯示廣告，對于10分鐘以下的視頻，我通常每1000次觀看可獲得$ 1- $ 1.50，對于十分鐘以上的視頻，我通常獲得每$ 2-觀看$ 2.50 在十分鐘之內，您可以添加插播廣告，而我賺了多少錢使我感到非常驚訝。

You only make money on video ads if people click on them or watch at least 30 seconds of the ad. If they click “Skip ad”, you make no money. Also, the amount of money you make per ad is dependent on the country that the viewer is in. Some viewers will make you more money than other viewers. This is why there is such a big difference in how much money you can make.

只有在人們點擊視頻廣告或觀看至少30秒的廣告后，您才能在視頻廣告上獲利。如果他們單擊“跳過廣告”，則您不會賺錢。另外，每個廣告的收入金額取決于觀看者所在的國家/地區。某些觀看者比其他觀看者會為您帶來更多的收入。這就是為什么您可以賺多少錢有如此大差異的原因。

推廣付費產品和課程 (Promoting paid products and courses)

An effective way to make money with a software YouTube channel is to use it to promote your paid products and courses. ?Mosh Hamedani, from the Programming with Mosh YouTube channel, seems to do well with this model.

使用YouTube頻道的軟件賺錢的有效方法是使用它來宣傳您的付費產品和課程。來自Mosh YouTube編程頻道的 Mosh Hamedani似乎很適合這種模型。

For this to work best, you need to create multiple high-quality, complete courses. Release some full courses ?for free on YouTube and use those courses to advertise your paid courses.

為了使此方法最有效，您需要創建多個高質量，完整的課程。在YouTube上免費發布一些完整的課程，并使用這些課程宣傳您的付費課程。

Some people go about this in the wrong way. They will create a full paid course and then release a portion for free on YouTube. This will not lead to many sales.

有些人以錯誤的方式進行此操作。他們將創建一個完整的付費課程，然后在YouTube上免費發布一部分。這不會帶來很多銷售。

An incomplete course on YouTube will not get many views. If you want to get a lot of views on YouTube, you must publish a comprehensive and complete course. This will maximize your exposure and lead to more sales of your paid courses.

YouTube上不完整的課程不會獲得很多觀看次數。如果要在YouTube上獲得很多觀看次數，則必須發布全面而完整的課程。這將最大限度地提高您的曝光率，并帶來更多付費課程的銷售。

Patreon (Patreon)

Many people who create software tutorials have had success with Patreon. Corey Schafer is one of them. I asked him if he had any tips for new creators using Patreon. He recommends people have Patreon setup from the beginning and just remind their audience from time to time that they can support via that page. Corey reminds his audience at the end of every video that they can support him via Patreon.

許多創建軟件教程的人在Patreon上都取得了成功。科里·謝弗就是其中之一。我問他是否對使用Patreon的新創作者有任何建議。他建議人們從一開始就設置Patreon，并不時提醒他們的觀眾可以通過該頁面進行支持。科里在每段視頻的結尾提醒觀眾，他們可以通過Patreon支持他。

Corey also says that offering perks for different support tiers can be effective. He mentioned perks such as a t-shirt or an invitation to a discord server.

科里還說，為不同的支持層提供福利可能是有效的。他提到了諸如T恤或邀請不和諧服務器之類的特權。

Kevin Markham of Data School is another software YouTuber who has done well on Patreon. ?I reached out to him and asked him for his thoughts on using Patreon successfully. His response was so good and insightful that I want to quote him directly:

數據學校的Kevin Markham是另一位YouTuber軟件，在Patreon上表現出色。我聯系了他，問他關于成功使用Patreon的想法。他的React是如此出色和有見地，我想直接引用他的話：

There are three types of people who do well on Patreon:
在Patreon上表現出色的人有以下三種：

There are three types of people who do well on Patreon:
在Patreon上表現出色的人有以下三種：

1. People with a truly gigantic audience (for them it doesn't really matter what they offer through Patreon, it's really just a donation page)
1.具有真正龐大受眾的人(對他們來說，通過Patreon提供的內容并不重要，實際上只是捐贈頁面)

2. Creators with a big audience who release super compelling bonus content through Patreon (like a popular podcaster who releases a bonus episode to patrons every week, and that's all they do with Patreon)
2.擁有大量觀眾的創作者可以通過Patreon發布超級引人入勝的獎勵內容(例如流行的播客，每周都會向顧客發布獎勵情節，這就是他們對Patreon所做的全部工作)

3. Creators with a decent-sized audience who make a lot of effort providing value to their patrons in different ways: offering cool rewards, creating a community, giving fans greater access to the creator, etc.
3.創作者人數眾多，他們付出了很多努力，以不同的方式為顧客創造價值：提供涼爽的獎勵，建立社區，為歌迷提供更多接觸創作者的機會，等等。

3. Creators with a decent-sized audience who make a lot of effort providing value to their patrons in different ways: offering cool rewards, creating a community, giving fans greater access to the creator, etc.
3.創作者人數眾多，他們付出了很多努力，以不同的方式為顧客創造價值：提供涼爽的獎勵，建立社區，為歌迷提供更多接觸創作者的機會，等等。

Thus for the vast majority of creators, you have to have a decent-sized audience AND put in a lot of work in order for Patreon to be worthwhile. The bigger the audience you have, the less work you "need" to put into Patreon. One takeaway here is that unless you are super famous, just putting a Patreon link on your YouTube page will not result in any meaningful number of patrons. Patreon takes effort, and you should probably only do it if you enjoy doing it, because otherwise you will burn out.
因此，對于絕大多數創作者而言，您必須擁有一定數量的聽眾，并投入大量工作才能使Patreon物有所值。您擁有的觀眾越多，您“需要”投入Patreon的工作就越少。 One takeaway here is that unless you are super famous, just putting a Patreon link on your YouTube page will not result in any meaningful number of patrons. Patreon takes effort, and you should probably only do it if you enjoy doing it, because otherwise you will burn out.

Thus for the vast majority of creators, you have to have a decent-sized audience AND put in a lot of work in order for Patreon to be worthwhile. The bigger the audience you have, the less work you "need" to put into Patreon. One takeaway here is that unless you are super famous, just putting a Patreon link on your YouTube page will not result in any meaningful number of patrons. Patreon takes effort, and you should probably only do it if you enjoy doing it, because otherwise you will burn out.
Thus for the vast majority of creators, you have to have a decent-sized audience AND put in a lot of work in order for Patreon to be worthwhile. The bigger the audience you have, the less work you "need" to put into Patreon. One takeaway here is that unless you are super famous, just putting a Patreon link on your YouTube page will not result in any meaningful number of patrons. Patreon takes effort, and you should probably only do it if you enjoy doing it, because otherwise you will burn out.

Here are the reasons why I have been successful in getting people to join my Patreon:
Here are the reasons why I have been successful in getting people to join my Patreon:

? I have a large email newsletter (due to my blog), and this is key because email converts so much better than any other marketing channel.
? I have a large email newsletter (due to my blog), and this is key because email converts so much better than any other marketing channel.

? I put substantial work into building and refining my page, and had probably 20 of my biggest supporters review the tiers and language on the page before releasing it publicly to give me suggestions on rewards and how I communicate the value of joining.
? I put substantial work into building and refining my page, and had probably 20 of my biggest supporters review the tiers and language on the page before releasing it publicly to give me suggestions on rewards and how I communicate the value of joining.

? The video "courses" (meaning playlists) I create on YouTube take hundreds of hours of work and are really high-quality, and so most people have joined Patreon because one of my courses delivered massive value to them at some point and they want to thank me.
? The video "courses" (meaning playlists) I create on YouTube take hundreds of hours of work and are really high-quality, and so most people have joined Patreon because one of my courses delivered massive value to them at some point and they want to thank me.

? I have been giving to the community for free for years (answering literally thousands of YouTube comments/blog comments/emails), thus many viewers have built a personal connection with me.
? I have been giving to the community for free for years (answering literally thousands of YouTube comments/blog comments/emails), thus many viewers have built a personal connection with me.

? I have a good reach on social media.
? I have a good reach on social media.

? I have a good reach on social media.
? I have a good reach on social media.

Here are reasons why people stay subscribed as patrons:
Here are reasons why people stay subscribed as patrons:

? I put a lot of ongoing work into providing value
? I put a lot of ongoing work into providing value

? I thank my patrons a lot
? I thank my patrons a lot

Sponsorships (Sponsorships)

Many creators make money through video sponsorships.

I talked to Dylan Israel about getting sponsorships. He said he got his first sponsor at around 2500 subscribers. To get the sponsorships, he reached out to coding organizations / bootcamps and asked to be connected to their marketing department. Now he’s at the point where sponsors reach out to him.

I also talked to Forrest Knight about getting sponsorships. Like Dylan, he’s at the point where sponsors come to him.

I also talked to Forrest Knight about getting sponsorships. Like Dylan, he's at the point where sponsors come to him.

Forrest said to make sure your email is available in the “About” section of your channel. Sometimes brands contact Forrest directly, but most contacts come from companies whose purpose is to connect brands with content creators. Forrest says that if you are putting out quality content that garners attention, brands will take notice and reach out.

As far as negotiating payment, Forrest recommends increasing your request amount for each sponsorship opportunity. Eventually you will start getting ‘no’s and then you will know your rate range. Be sure to increase your rate as your channel grows, and don't agree on a price that makes you uncomfortable.

As far as negotiating payment, Forrest recommends increasing your request amount for each sponsorship opportunity. Eventually you will start getting 'no's and then you will know your rate range. Be sure to increase your rate as your channel grows, and don't agree on a price that makes you uncomfortable.

Promoting (Promoting)

This can be challenging if you are just starting out. You must think about where your target audience could come across your videos. Here are some ideas:

This can be challenging if you are just starting out. You must think about where your target audience could come across your videos. 這里有一些想法：

Post to relevant subreddits
Post to relevant subreddits
Submit to coding newsletters like the CodeNewbie newsletter
Submit to coding newsletters like the CodeNewbie newsletter
Share your videos with the online communities that you're part of
Share your videos with the online communities that you're part of

Another option would be to submit your video to a more popular YouTube channel. The freeCodeCamp.org YouTube channel publishes tutorials from many different contributors. Many creators have reported a significant bump in their own channel’s subscribers after one of their videos was published on the freeCodeCamp.org channel.

Another option would be to submit your video to a more popular YouTube channel. The freeCodeCamp.org YouTube channel publishes tutorials from many different contributors. Many creators have reported a significant bump in their own channel's subscribers after one of their videos was published on the freeCodeCamp.org channel.

Here is a recent Tweet from a creator showing their subscriber bump after we posted one of their videos.

Also, some people publish exclusively on the freeCodeCamp.org channel. This could be an option to consider if your main priority is reaching a large audience. In fact, this is what I did. I started with my own channel but eventually started publishing tutorials exclusively on the freeCodeCamp.org channel. This helped me reach a large audience very quickly.

If you are interested in submitting a video to the freeCodeCamp.org channel, send me an email. My address is beau@freecodecamp.org.

Miscellaneous Tips (Miscellaneous Tips)

Consider adding end screens to videos. They can lead to many more views, especially if you create shorter videos. On my personal Robot Family channel, I get 6% of views from end screens.
Consider adding end screens to videos. They can lead to many more views, especially if you create shorter videos. On my personal Robot Family channel, I get 6% of views from end screens.
If a video is part of a playlist, always link to the playlist in the description.
If a video is part of a playlist, always link to the playlist in the description.
If you have already created a full course with lots of individual videos, consider combining them into one long video. If you really want to post the videos individually, never upload them all at once. Make sure to space out each video by at least a few hours. One per day would be best. If you upload them all at once, they may appear in the wrong order on your channel.
If you have already created a full course with lots of individual videos, consider combining them into one long video. If you really want to post the videos individually, never upload them all at once. Make sure to space out each video by at least a few hours. One per day would be best. If you upload them all at once, they may appear in the wrong order on your channel.
Always expect that each video will be the first video from your channel that many people see. If you want to grow your channel, try to maximize the number of new people who are stumbling up on it. Some creators make the mistake of just making videos for their subscribers. This results in videos that may be confusing for someone new to the channel. You should always include a quick update about where people can get any prior knowledge expected—especially if viewers need prior knowledge from other videos on your channel.
Always expect that each video will be the first video from your channel that many people see. If you want to grow your channel, try to maximize the number of new people who are stumbling up on it. Some creators make the mistake of just making videos for their subscribers. This results in videos that may be confusing for someone new to the channel. You should always include a quick update about where people can get any prior knowledge expected—especially if viewers need prior knowledge from other videos on your channel.
I've seen some creators who are not native English speakers choose to make software tutorials without dialog. I recommend against this. If your English is very poor, consider creating your videos with your native language, or hiring a native English speaker to read a voice-over script that you write.
I've seen some creators who are not native English speakers choose to make software tutorials without dialog. I recommend against this. If your English is very poor, consider creating your videos with your native language, or hiring a native English speaker to read a voice-over script that you write.
Never use background music in a coding tutorial. It is often distracting. If people want to listen to music while watching your tutorial, they can turn on their own music.
Never use background music in a coding tutorial. It is often distracting. If people want to listen to music while watching your tutorial, they can turn on their own music.
If your videos are part of a series and you want to include the series name in the title, put the series name at the end of the title instead of the beginning. This is better for SEO.
If your videos are part of a series and you want to include the series name in the title, put the series name at the end of the title instead of the beginning. This is better for SEO.

結論 (Conclusion)

OK - you should now have everything you need to start your own software YouTube channel. Good luck!

OK - you should now have everything you need to start your own software YouTube channel. 祝好運！

Do you have any more tips for creating a software YouTube channel? Share them in the comments! Do you disagree with any of my advice? Tell me in the comments!