Don’t you feel lucky to find a single seasoned curly fry in your bunch of plain old boring french fries? Do you remember highlighting important texts of your study materials before the exams? Both situations might seem irrelevant, but are the result of the same

您不是很幸運在您的一堆普通老無聊的炸薯條中找到一種調味卷發嗎？ 您還記得考試前突出顯示學習材料的重要課文嗎？ 兩種情況看似無關緊要，但都是相同的結果

是歷史時間 (It’s History Time)

German psychiatrist and pediatrician, Hedwig Von Restorff, during her study in 1933 found that when the participants were provided with a list of correlated items with one unique item, memory for that isolated or distinct item was improved. Who’s up for a demo?

德國精神科醫生和兒科醫生海德維格·馮·雷斯托夫 ( Hedwig Von Restorff)在1933年的研究中發現，當為參與者提供一系列具有一個唯一項目的相關項目時，對孤立或不同項目的記憶就會得到改善。 誰準備演示？

Take a good look at the list one by one. Starting with the first list, which item caught your attention the most?If it isn’t Chihuahua, I am genuinely concerned about your grocery shopping 😁. Moving on to the second list, your attention will shift to Basil even though the items on all the lists are similar. Similarly, Eggs would be the focus on the third list.

仔細看一下清單。 從第一個列表開始，哪個項目最引起您的關注？如果不是奇瓦瓦州，我真的很在意您的雜貨店購物😁。 轉到第二個列表，即使所有列表上的項目都相似，您的注意力也將轉移到Basil。 同樣，Eggs將成為第三個列表的焦點。

This little experiment also deduce that certain visual elements like size, shape and contrast play a vital role in achieving the isolation effect.

這個小實驗還可以推斷出某些視覺元素(如大小 ， 形狀和對比度)在實現隔離效果中起著至關重要的作用。

So, next time when you send someone for your grocery shopping with a list, use this technique and he/she will make an extra effort to get that particular highlighted item if necessary.

因此，下次當您將某人帶到雜貨店購物清單時，請使用此技術，如果需要，他/她將做出額外的努力來獲取該突出顯示的商品。

Elon Musk’s new born baby name, X ? A-12, received considerable media attention because of its uniqueness.

伊隆·馬斯克(Elon Musk)的初生嬰兒名字X?A-12由于其獨特性而受到了媒體的廣泛關注。

UX透視 (UX Perspective)

From a design perspective, this effect can be utilized to positively enhance user experience, efficiently generate promising leads and potential revenues to meet overall business goals:

從設計的角度來看，可以利用這種效果來積極改善用戶體驗，有效地產生有希望的潛在客戶和潛在的收入，從而實現總體業務目標：

• Incorporate standout visual cues such as contrast and size in your design to grab user’s attention to the CTA(Call To Action) elements.
  在設計中加入出色的視覺效果，例如對比度和大小，以吸引用戶對CTA(號召性用語)元素的關注。
• You can also leverage this effect to offer user’s focus on most value subscription package your product has to offer. Inversely, keep all the options look the same if you want the user to make unbiased decision.
  您還可以利用這種效果使用戶關注產品必須提供的最具價值的訂閱包。 相反，如果希望用戶做出公正的決定，則使所有選項看起來相同。

• Notifications and alerts can be designed to take advantage of this effect. It’s a good practice to include a notification icon on all the active screens such as the navigation bar. Use an indicator such as a number badge or temporary animation in case of informative notification, and continuous animation for alerts that require user’s immediate attention.
  可以設計通知和警報以利用這種效果。 在所有活動屏幕(例如，導航欄)上包括通知圖標是一個好習慣。 如果需要通知，請使用數字徽章或臨時動畫之類的指示符，對于需要用戶立即注意的警報，請使用連續動畫之類的指示符。
• Use of too many standout items on your webpage or app defeats its purpose. So, make sure to use Von Restorff effect only at important action items rather than painting off user’s screen with clutter and confusion.
  在網頁或應用程序中使用過多的突出項目會破壞其目的。 因此，請確保僅在重要的動作項目上使用Von Restorff效果，而不要使用戶的屏幕顯得混亂和混亂。

Read more about Von Restorff effect from design point of view here: https://uxdesign.cc/ux-inspiration-3-the-von-restorff-effect-d0cb73f7adc5

從設計的角度閱讀有關馮·雷斯托夫效應的更多信息： https ： //uxdesign.cc/ux-inspiration-3-the-von-restorff-effect-d0cb73f7adc5

關鍵要點和tl; dr： (Key takeaways and tl;dr:)

Increase your business lead generation and user subscriptions with appropriate placement of eye-catching CTA elements. Whether to highlight some important stuff or guide your user’s attention to a specific element on your product’s interface, remember Von Restorff and enjoy the rest of your day. 😊

通過放置引人注目的CTA元素來增加業務線索生成和用戶訂閱。 無論是突出顯示重要的內容還是引導用戶注意產品界面上的特定元素，請記住馮·雷斯托夫，并享受一天的剩余時間。 😊

Read more about the everyday use of Von Restorff effect here: https://exploringyourmind.com/von-restorff-effect/

在此處閱讀有關馮·雷斯托夫效應的日常使用的更多信息： https ://exploringyourmind.com/von-restorff-effect/