暢通無阻的公式：乘員組從幾乎破產變成了吸引500萬游客的方式

How could you go from almost no traction and running out of money, to getting millions of visitors to your website?

您怎么能從幾乎沒有牽引力和資金用盡的角度，如何吸引數百萬的網站訪問者？

You could do like Crew accidentally did with Unsplash. Create an open source side project that directs millions of visitors to your paid product.

您可能會像Crew偶然對Unsplash所做的那樣。創建一個開源項目，將數百萬的訪問者定向到您的付費產品。

At the beginning, when they were starting a marketplace for freelancers, Crew couldn’t find a good photo for the homepage of their website. So they hired a photographer (what they found online was either too crappy, or too expensive).

最初，當他們為自由職業者建立市場時，Crew找不到他們網站首頁的好照片。因此，他們聘請了一名攝影師(他們在網上發現的東西太爛或太貴了)。

Once they did the photo shoot, they had a ton of leftovers. So they chose 10 pictures and put them up on a Tumblr blog for others to download for free — “10 free photos every 10 days”.

一旦完成照片拍攝，他們就有大量的剩菜剩飯。因此，他們選擇了10張圖片，并將它們放在Tumblr博客上供他人免費下載-“每10天10張免費照片”。

And from the moment Unsplash/Crew promoted their 10 pictures on a humble Tumblr blog on HackerNews, they’ve been getting millions of visitors and redirecting thousands of new customers to Crew’s marketplace, ultimately saving their business.

從Unsplash / Crew在HackerNews上一個不起眼的Tumblr博客上宣傳其10張圖片的那一刻起，他們已經吸引了數百萬的訪問者，并將成千上萬的新客戶重定向到Crew的市場，最終挽救了他們的業務。

[With Unsplash] We kept having this huge growth curve for the amount of effort that we were putting in, while on Crew, we had a full team and we were trying to get growth and it was a real battle. Eventually, we hit a million downloads within that first year, and that was our mark that this was really not slowing down - Mikael Cho, Founder of Crew and Unsplash

[有了Unsplash]，我們在投入的工作量上一直保持著如此巨大的增長曲線，而在Crew上，我們擁有一支完整的團隊，我們正在努力實現增長，這是一場真正的戰斗。最終，我們在第一年就下載了100萬次，這標志著我們并沒有真正放慢腳步-Crew and Unsplash的創始人Mikael Cho

That’s just an incredible return on investment for a few unused pictures that were going to gather dust in a hard drive.

對于幾張未使用的照片，這些照片會在硬盤上積聚灰塵，這僅僅是一個令人難以置信的投資回報。

That’s why today I’m going to show you some of the tactics Unsplash used to grow and sell Crew, their freelance marketplace, and grow their photography platform to 1 billion photos viewed per month with over 300,000 free high-resolution photos and 50,000+ contributors.

這就是為什么今天我將向您展示Unsplash用來發展和銷售自由市場Crew的一些策略，并將他們的攝影平臺發展為每月觀看10億張照片，并提供300,000張免費高分辨率照片和50,000多個貢獻者。

1.運用您的“未使用”創作物來開發無法訪問的發行渠道 (1. Take your “unused” creations to untap unreachable distribution channels)

Unsplash had unused photos from a photo shoot for their website. And they had three choices. They could forget about them. They could try to sell them on a stock photo website. Or they could just give them away.

Unsplash的網站上有未拍攝的照片。他們有三個選擇。他們可能會忘記他們。他們可以嘗試在股票圖片網站上出售它們。或者，他們可以把它們送走。

And giving them away has proven to be a far better idea than just keeping them for themselves or trying to sell them on a stock photo platform.

與僅將它們自己保留或嘗試在庫存圖片平臺上出售相比，將它們贈送出去已被證明是一個更好的主意。

Recently, a team of researchers found that the most shared articles from the New York Times were ones that gave readers practical utility. Giving someone something useful tends to have the biggest impact on people. When you pair two powerful things like giving and photography, you reach a whole new level of impact.

最近，一組研究人員發現，《紐約時報》上分享次數最多的文章為讀者提供了實用的工具。給某人一些有用的東西往往會對人們產生最大的影響。當您將捐贈和攝影這兩項強大的功能結合在一起時，您將達到一個全新的影響力水平。

To start doing this, you can use simple and free tools like WordPress.

要開始執行此操作，可以使用WordPress之類的簡單免費工具。

Unsplash started on a $19 Tumblr blog to post its free photos. Once it really got traction and attracted customers and cash, it made sense to spend some time and money on building a proper platform to host Unsplash.

Unsplash開始于$ 19的Tumblr博客發布其免費照片。一旦真正吸引人并吸引了客戶和現金，就可以花一些時間和金錢來構建合適的平臺來托管Unsplash。

We believed the good from giving our images away would far outweigh what we could earn if we required payment or credit. This proved true. By setting our images free, Unsplash turned into something much more meaningful than the hundreds of dollars we likely would have made selling them. Those first 10 photos photos have been seen 58 million times. Unsplash has become a community of over 20 million creators. People from all over the world have generously contributed over 250,000 photos, moving hundreds of millions of creative acts forward - Mikael Cho.

我們相信，如果需要付款或信貸，那么贈送照片的好處將遠遠超過我們所能獲得的收益。事實證明這是事實。通過免費提供我們的圖片，Unsplash變成了比我們出售它們可能賺到的數百美元更有意義的東西。前10張照片中的照片已被瀏覽5800萬次。 Unsplash已成為一個擁有超過2000萬創作者的社區。來自世界各地的人們慷慨地提供了超過25萬張照片，推動了億萬富創意的行為-趙敏凱(Mikael Cho)。

Unsplash photos have not only helped designers and entrepreneurs create demos and websites, but have been a source of inspiration for everyone from teachers to nonprofits to independent creators.

Unsplash的照片不僅幫助設計師和企業家創建了演示和網站，而且還為從老師到非營利組織到獨立創作者的所有人提供了靈感。

If you are a designer or content creator — whether it’s code, recipes, agriculture, film editing, graphic design, photography, fashion, electronic hardware, material design, cars, planes, robots, or whatever — and it’s hard to get distribution for your work, there is a place for your open sourced ideas, especially if you share quality content and design.

如果您是設計師或內容創建者-無論是代碼，食譜，農業，電影編輯，圖形設計，攝影，時裝，電子硬件，材料設計，汽車，飛機，機器人，還是其他任何東西-都很難為您分配在工作中，有一個地方可以存放您的開源想法，特別是如果您共享高質量的內容和設計。

Unsplash, Github, Instructables, Arduino, Adafruit, OS Vehicle (Now Open Motors), Local Motors, Wikihouse or Opendesk’s successes are a testament to that.

Unsplash，Github，Instructables，Arduino，Adafruit，OS Vehicle(Now Open Motors)，Local Motors，Wikihouse或Opendesk的成功證明了這一點。

When two-time #1 New York Times best-selling author Tim Ferriss was blocked from distributing his book in Barnes & Noble, he uploaded excerpts from his book for free on BitTorrent to get distribution. Writer Leo Babauta “Uncopyrighted” everything on his popular blog, Zen Habits, in service of spreading his work further than he ever could alone. Chance the Rapper became the first artist to win a Grammy without selling physical copies of his album and giving most of his music away for free - Mikael Cho

當《紐約時報》兩次暢銷書作家蒂姆·費里斯(Tim Ferriss)被禁止在Barnes＆Noble發行書時，他在BitTorrent上免費上載了書摘錄以進行發行。作家Leo Babauta在其受歡迎的博客Zen Habits上“無版權”地保護了他的作品，使他的作品比以往任何時候都能傳播得更多。說唱歌手機會(Chance the Rapper)成為第一位在沒有出售專輯實物副本并免費贈送大部分音樂的情況下贏得格萊美獎的藝術家-Mikael Cho

You share something for free and attract an audience and contributors, which in turns attracts an even bigger audience and inspires even more contributors to create and contribute.

您免費分享某些東西，并吸引了觀眾和貢獻者，從而吸引了更大的觀眾，并激發了更多的貢獻者進行創作和貢獻。

70% of people who download images from Unsplash are people who have never downloaded anything from a stock photo site before. And the same applies to any other industry. 70% of people who will download new copyright-free content will be people who are currently not buying anything from that industry anyway, but who could in turn become creators, remixers, and promoters.

從Unsplash下載圖像的人中，有70％的人以前從未從庫存圖片網站下載過任何內容。這同樣適用于任何其他行業。將要下載新的無版權內容的人中有70％是目前不會從該行業購買任何東西的人，但他們反過來可能會成為創作者，混音者和推廣者。

It’s fair to imagine that if you share your designs in open source and invite other to share as well, you could be untapping a whole new audience who would have never have had access to your kind of work and help you build and promote it.

可以想象，如果您以開放源代碼共享您的設計并邀請其他人共享，那么您可能會吸引一大批從未接觸過您的工作并幫助您進行構建和推廣的新受眾。

Takeaways:

外賣：

Make a list of all of the unused content you have created
列出您創建的所有未使用內容
Share this content in open source on a WordPress, Dropbox or whatever free tool you can find. Make sure of three things. Firstly, the content you’re sharing should not be widely available elsewhere. Secondly, people should find the content really useful even though it’s free and be motivated to contribute to its creation. Thirdly, the content should be so useful that people would be ready to pay for it.
在WordPress，Dropbox或您可以找到的任何免費工具上以開放源代碼共享此內容 。確保三件事。首先，您共享的內容不應在其他地方廣泛使用。其次，即使內容是免費的，人們也應該找到真正有用的內容，并有動力為它的創作做出貢獻。第三，內容應該是如此有用，以至于人們愿意為此付費。
Open and publish 1 to 10 ideas per month. For example, 1 to 10 photos or designs per month.
每月開放并發布1到10個想法 。例如，每月1到10張照片或設計。
And offer people to subscribe to your newsletter to get more open ideas each month so that you can keep growing your audience.
并邀請人們訂閱您的時事通訊，以每月獲得更多開放的想法，從而使您的受眾不斷增長。

2.找到愿意為您的開源項目付費的受眾，并免費贈送 (2. Find an audience who would pay for your open source project, and give it away freely)

Don’t go to where your open source audience is. Instead, go to where people are already paying for the kind of open source content you are already sharing.

不要去您的開源受眾所在的地方。相反，請轉到人們已經為您已經共享的那種開源內容付費的地方。

A mistake I see many people make, and that I also made myself in the beginning, is to share your work with other peers because they will understand what you’re making. Many developers join other developer events or LinkedIn Groups, instead of going to events or groups where nobody does what they do.

我看到很多人犯的一個錯誤，也是我在一開始就犯了一個錯誤，就是與其他同伴分享您的工作，因為他們會了解您的所作所為。許多開發人員會加入其他開發人員事件或LinkedIn組，而不是去沒有人做他們自己的事情的事件或組。

Beware, your peers know how to do what you do, so they might be interested in your open source content, but they won’t pay you for whatever other service you offer.

當心，您的同行知道如何做您的工作，因此他們可能對您的開源內容感興趣，但是他們不會為您提供的任何其他服務付費。

So you should look for people who will pay for your services. And if you are a non-profit, this would be people ready to push the donate button.

因此，您應該尋找愿意為您的服務付費的人。如果您是非營利組織，那將是準備按下捐贈按鈕的人們。

Nothing beats free. So whatever people have been paying for, they’ll be delighted to get it for free. Which should drive tons of traffic and attention to your open source project, but also to your paying products.

沒有什么是免費的。因此，無論人們花了多少錢，他們都會很高興免費獲得它。這將吸引大量流量，并吸引您的開源項目，以及您的付費產品。

In Unsplash’s case, they didn’t go to photographers at first. They went to Hacker News to share their free photos, a website that gathers a community of entrepreneurs and computer science enthusiasts.

在Unsplash的情況下，他們起初并沒有去找攝影師。他們去了Hacker News共享免費照片，這個網站聚集了企業家和計算機科學愛好者社區。

We put that up on Hackernews, and within a few hours, it went to number one. The site started crashing because we had public Dropbox links. The head of engineering at Dropbox happened to look at the Hackernews post and said that they’d upgrade us to the maximum pro plan for the day. They’re not supposed to be used for public Dropbox links, but he said they’d keep the site up because they think it’s cool. And that was day one of Unsplash - Mikael Cho

我們將其放在Hackernews上，并在幾個小時內排名第一。該網站開始崩潰，因為我們有公共的Dropbox鏈接。 Dropbox的工程負責人偶然看到了Hackernews的帖子，并說他們會將我們升級到當天最大的專業計劃。他們不應該將它們用于公共Dropbox鏈接，但是他說，他們會保持網站正常運行，因為他們認為它很酷。那是Unsplash的第一天-Mikael Cho

Cho knew his audience was looking for free and beautiful photographs for their websites. And they are often hard to find even on Flickr, or even in stock photography websites. So Unsplash was a really good fit.

Cho知道他的聽眾正在為他們的網站尋找免費且精美的照片。而且，即使在Flickr上，甚至在圖庫攝影網站上，通常也很難找到它們。因此，Unsplash非常適合。

And on top of that, an audience of entrepreneurs could also be interested in hiring other developers, freelancers and designers on their Crew website, creating a virtuous circle for their business.

最重要的是，企業家的受眾也可能有興趣在其Crew網站上雇用其他開發人員，自由職業者和設計師，從而為他們的業務創造良性循環。

Here are some other examples of open source projects’ paying audience and peers:

以下是開放源代碼項目的付費讀者和同行的其他一些示例：

Takeaways:

外賣：

Make a list of the kind of people who already pay for the content you’re offering in open source
列出已經為您在開源中提供的內容付費的人的列表
Then list the websites or events where these people go to regularly
然后列出這些人經常去的網站或活動
Promote your open source content in these websites and events. For example, Unsplash went to Hacker News, VentureBeat, Digital Trends, Lifehacker, and Tech Vibes, where it knew many developers are looking for free and beautiful photographs people couldn’t find on Flickr.
在這些網站和活動中推廣您的開源內容。 例如，Unsplash去了Hacker News，VentureBeat，Digital Trends，Lifehacker和Tech Vibes，那里知道許多開發人員正在尋找人們無法在Flickr上找到的免費美麗的照片。

3.使用開源項目將流量直接引至您的服務或產品頁面 (3. Direct traffic to your service or product page with your open source project)

Once Unsplash got people coming to their platform, they just had to add a link to Crew to attract new clients to hire freelancers from their marketplace.

一旦Unsplash吸引了人們進入他們的平臺，他們只需要添加一個到Crew的鏈接即可吸引新客戶來從他們的市場雇用自由職業者。

This simple link in Unsplash has attracted over 5 million visitors to Crew. From mobile and web designers and developers willing to offer their services on Crew, to paying customers interested in hiring their freelancers to get custom websites or apps made.

Unsplash中的這個簡單鏈接吸引了超過500萬名船員。從愿意在Crew上提供服務的移動和Web設計師以及開發人員，到有興趣雇用自由職業者來制作自定義網站或應用的客戶。

But Unsplash doesn’t only benefit Crew. Any photographer contributing images can add a link to his own business and benefit from Unsplash’s traffic.

但是Unsplash不僅使乘員受益。任何提供圖像的攝影師都可以添加到自己公司的鏈接，并從Unsplash的流量中受益。

In Fact, by uploading 460 images, Samuel Zeller has gotten over 255 million views and over 1.7 million downloads of his images.

實際上，塞繆爾·澤勒(Samuel Zeller)通過上傳460張圖片，獲得了超過2.55億次觀看和170萬次圖片下載。

That’s how his first client, the biggest banks in Switzerland, found him and gave him 4 projects when he started as a freelancer in 2016.

這就是他的第一位客戶(瑞士最大的銀行)就是如何找到他的，并在他于2016年成為自由職業者時給了他4個項目。

The reason why they reached out to him? They were already using a few of his Unsplash images in their global database and wanted more in the same style.

他們之所以向他伸出援手？他們已經在全球數據庫中使用了他的Unsplash圖像中的一些，并且希望以相同的樣式獲得更多。

Takeaways:

外賣：

Use your open source project to link to and promote a paying service. For example, Unsplash used to link to Crew’s Marketplace. Adafruits tutorials links to their e-commerce products, WordPress links to their affiliate hosting partners, and so on.
使用您的開源項目鏈接到并推廣付費服務 。例如，Unsplash曾經鏈接到Crew的Marketplace。 Adafruits教程鏈接到其電子商務產品，WordPress鏈接到其聯盟托管合作伙伴，等等。
Give contributors a place where they can promote their own profiles and services.
給貢獻者提供一個可以推廣自己的個人資料和服務的地方。

4.與免費內容的創建者建立雙贏的關系 (4. Create a win-win relationship with your creators of free content)

Once you’ve found people willing to pay for your services and download your open source content, it’s time to invite your peers to contribute.

一旦找到愿意為您的服務付費并下載您的開源內容的人，就該邀請同行進行貢獻了。

This will make your open content more valuable, and will also attract an audience your contributors want to reach.

這將使您的開放內容更有價值，也將吸引您的貢獻者想要接觸的受眾。

At the beginning, photographers could post ten photos every ten days on Unsplash if they had been approved. And that’s really when Unsplash took off to another level.

開始時，如果攝影師被批準，可以每十天在Unsplash上??發布十張照片。那真的是當Unsplash升至另一個層次時。

Unsplash could compel photographers to give their pictures for free by showing them that giving content sitting in their hard-drives could help them create an audience for themselves.

Unsplash可以通過向攝影師展示將內容放在硬盤中可以幫助他們自己創建觀眾，從而迫使攝影師免費提供照片。

Some other benefits they could get for contributing are:

他們可以貢獻的其他一些好處包括：

To direct unprecedented amounts of exposure that created a lot of site traffic
引導空前的曝光量，從而創造大量的網站流量
To get client referrals
獲得客戶推薦
To use it as social proof (a photographer can tell his clients that his pictures have had thousands of views and downloads on Unsplash)
用作社會證明 (攝影師可以告訴客戶他的圖片在Unsplash上??具有成千上萬的瀏覽量和下載量)
To practice their craft
練習手藝
To use photos to build an audience they can direct toward making a living.
要使用照片吸引觀眾，他們可以直接謀生。
Or trying to truly give back to the community.
或者試圖真正回饋社區 。

In fact, photographers have themselves reported getting client work booked after posting just a couple of photos. Others have been flown around the world on photoshoots. Some have gotten enough work to leave their jobs and become full-time photographers. Some have been able to build audiences for new products. And every contributor Unsplash spoke to has enjoyed the impact their photography has made toward moving creativity forward.

實際上，攝影師自己報告說僅發布幾張照片就可以預訂客戶作品。其他人則在世界各地拍攝照片。有些人已獲得足夠的工作以離開工作崗位，并成為全職攝影師。有些人已經能夠吸引新產品的受眾。 Unsplash與之交談的每個貢獻者都享受了他們的攝影對推動創意發展所產生的影響。

Today, a photo featured on Unsplash is seen more than a photo on any other platform. More than on Instagram. More than on the front page of the New York Times.

如今，在Unsplash中精選的照片比在其他任何平臺上看到的照片都多。超過Instagram。不僅限于《紐約時報》的頭版。

Photographers no longer need to come with an audience or have an agent to be great. Unsplash brings an audience to them.

攝影師不再需要與觀眾見面或聘請經紀人才能成為偉大的攝影師。 Unsplash為他們帶來了觀眾。

As an independent designer myself, I understand you can’t do everything for exposure because exposure doesn’t pay the bills. But to completely dismiss the value of exposure doesn’t make sense either.

我自己是一名獨立設計師，我知道您不能為曝光做任何事情，因為曝光不會付賬。但是完全消除曝光的價值也沒有道理。

All artists need an audience to survive. Why do we spend time posting on Instagram if we don’t get paid for it? Because those posts build an audience over time.

所有藝術家都需要觀眾生存。如果我們沒有收到報酬，為什么還要花時間在Instagram上發帖？因為這些帖子會隨著時間的推移吸引更多的觀眾。

In the last ten years, several platforms like YouTube, iPhone, Twitter, Instagram, SoundCloud, and Medium have enabled more and more of us to express and connect. Sometimes, this expression and connection is done for fun. For nothing but the purpose of creating. Other times it’s done to create an audience for something else. Filmmakers distribute trailers for free on YouTube to sell a movie. Musicians release free songs or entire albums on SoundCloud to sell concert tickets. Authors give free chapters and pour thousands of unpaid hours into blogs to sell a book.

在過去十年中，YouTube，iPhone，Twitter，Instagram，SoundCloud和Medium等多個平臺使我們中越來越多的人得以表達和聯系。有時，這種表達和連接是很有趣的。除了創造的目的。在其他時候，這樣做可以為其他事物創建受眾。電影制片人在YouTube上免費分發預告片以出售電影。音樂家在SoundCloud上發布免費歌曲或整個專輯以出售音樂會門票。作者提供免費的章節，并在博客中傾倒數千小時的無薪時間以出售書籍。

New open source platforms don’t kill industries. They change the distribution - Mikael Cho
新的開源平臺不會殺死行業。他們改變了分布- 趙敏凱(Mikael Cho)

Open Source platforms can open up an opportunity for so many people to share their craft with huge audiences instantly. New platforms create a distribution channel and community we otherwise wouldn’t have. In this sense, there’s never been a better time to be a creator.

開源平臺可以為許多人提供一個與大量受眾立即分享其手藝的機會。新平臺創建了我們以前沒有的分銷渠道和社區。從這個意義上講，從來沒有比現在更好的時間成為創作者。

Takeaway:

帶走：

Make a list of places, websites and events where your peers are hanging out
列出您的同伴閑逛的地點，網站和活動的列表
List and explain to contributors the benefits they’ll be getting by contributing their own content (For example, getting site traffic to build their audience, get client referrals, social proof, a way to practice their craft or give back to the community)
列出并向貢獻者說明他們通過貢獻自己的內容將獲得的好處 (例如，獲得網站流量來吸引他們的觀眾，獲得客戶推薦，社會證明，一種實踐技巧或回饋社區的方式)
Provide a way for others to contribute their own content as well and curate their content. This could be a simple call to action to send you a contribution by email at the beginning, and after a while you could just create a form from which people can directly post their submissions.
提供一種方式，讓其他人也貢獻自己的內容并策劃他們的內容 。這可能是一個簡單的號召性用語，開始時會通過電子郵件向您發送文稿，過了一會兒，您可以創建一個表單，人們可以從中直接發布其提交的內容。
Curate their contributions to make sure quality is high
策劃他們的貢獻以確保高質量
Encourage your community of contributors to use your project to promote their own paying services or websites so they can also benefit from sharing their content in open source. The bigger the incentive to contribute, the more they’ll want to build open source content on top of your platform.
鼓勵您的貢獻者社區使用您的項目來推廣自己的付費服務或網站，以便他們也可以從開源共享內容中受益 。做出貢獻的動機越大，他們越想在您的平臺之上構建開源內容。

5.為Unsplash的未來創造其他收入流 (5. Creating other revenue streams for Unsplash’s Future)

Now that Crew has been sold to Dribbble, Unsplash became its own entity. Since it can’t rely on Crew to fund its operations anymore, it has to become financially sustainable.

現在，乘員組已出售給Dribbble，Unsplash成為了自己的實體。由于它不能再依靠Crew為其運營提供資金，因此它必須在財務上可持續。

So to find new ways to earn money with a 100% open source company, there are a few ways that Unsplash could be headed foward:

因此，要找到與100％開源公司合作賺錢的新方法，可以采用以下幾種方法來推動Unsplash的發展：

原生廣告： (Native advertising:)

There’s a lot of really interesting real estate that exists on Unsplash. For example, the way people are using Unsplash today is a lot like Google search except that it’s for images. The plan is to add a native advertising component to Unsplash.

Unsplash上??有很多非常有趣的房地產。例如，人們今天使用Unsplash的方式與Google搜索很像，只是用于圖片。該計劃是向Unsplash添加一個本地廣告組件。

Let’s say someone is searching for shoes and there are these really nice pictures of shoes already on the platform. Let’s say Nike shoes are also on the platform. That way you’d have a native advertising element that’s built into that search.

假設有人在搜索鞋子，平臺上已經有這些非常漂亮的鞋子圖片。假設耐克鞋也在平臺上。這樣，您將在搜索中內置原生廣告元素。

It’s would still be a high-quality thing. Instead of using crappy banner ads and showing a bunch of advertisements, targeted ads could be displayed. This would add value to Unsplash and would also be a way for Unsplash to make revenue.

仍然是高質量的東西。代替使用cr腳的橫幅廣告并顯示大量廣告，可以顯示目標廣告。這將為Unsplash增值，也將是Unsplash賺錢的一種方式。

Unsplash could also work with contributors to make some of the content, so the photographers who work with a brand and want to get involved with Unsplash could actually make connections.

Unsplash還可以與貢獻者合作制作一些內容，因此與某個品牌合作并希望參與Unsplash的攝影師實際上可以建立聯系。

There’s a whole double benefit that happens. We believe that the best way we can make money is to help others make money - Michael Cho
這會帶來雙重好處。我們相信賺錢的最好方法就是幫助別人賺錢- 邁克爾·喬 ( Michael Cho)

People searching for these images can in turn embed them in their websites, creating even more advertising for the brand.

搜索這些圖像的人們可以將它們嵌入他們的網站中，從而為該品牌制作更多廣告。

Other Open Source projects like Read the Docs are funding their projects with what they call “ethical advertising”.

其他開放源代碼項目(如“閱讀文檔”)也通過所謂的“ 道德廣告 ”為他們的項目提供資金。

They respect users while providing value to advertisers.
他們在為廣告客戶提供價值的同時尊重用戶。
They don’t store personal information about users.
他們不存儲有關用戶的個人信息。
They only keep track of views and clicks.
他們只跟蹤觀看次數和點擊次數。
They don’t build a profile of your personality to sell ads against.
他們不會針對您的個性建立個人資料來出售廣告。
They only show high quality ads from companies that are of interest to developers.
它們僅顯示開發人員感興趣的公司的高質量廣告。
The products advertised should be interesting to the user.
廣告宣傳的產品應該使用戶感興趣。
The ads won’t flash or move.
廣告不會閃爍或移動。
They report that they run the ads they want to have on their site, in a way that makes them feel good.
他們報告說，他們在自己的網站上投放了想要的廣告，從而使他們感覺良好。
And they also give 10% of their ad space to community projects, as a way of saying thanks to the open source community.
他們還向社區項目提供了10％的廣告空間，這是對開源社區的感謝。

Update: Unsplash actually put in place their sponsored banners after this post was written. You can find them in the homepage and in the reminders to credit the photographers you get when you download an image.

更新：寫這篇文章后，Unsplash實際上放置了他們的贊助橫幅。您可以在首頁和提醒中找到它們，以將下載圖像時獲得的攝影師歸功于他們。

Another way Unsplash could make money would be to insert these ethical or native ads and give the ability for contributors to opt into an ad revenue sharing option.

Unsplash可以賺錢的另一種方式是插入這些道德或本地廣告，并使貢獻者能夠選擇加入廣告收益分享選項。

Scott Webb explores this idea:

斯科特·韋伯(Scott Webb)探索了這個想法：

Could Unsplash work out some kind of algorithm to determine ad revenue for contributors based on their photo views and photo download? Maybe photo likes would be incorporated into the algorithm too.

Unsplash能否制定出某種算法，根據貢獻者的照片瀏覽量和照片下載量為其確定廣告收入？也許喜歡照片也將被納入算法。

Whatever the case may be, with highly targeted native advertising built into the site, could a revenue share happen with contributors? Could we see something like we see for content creators on YouTube, but with photos?

無論情況如何，在網站中內置高度針對性的本地廣告后，貢獻者能否實現收益分成？我們可以看到與YouTube上的內容創建者類似的東西，但帶有照片嗎？

I don’t know how it could be technically worked out, but that Unsplash Team is smart or they’ll find the talent to make it happen.

我不知道如何從技術上解決問題，但是Unsplash團隊很聰明，或者他們會找到才能實現這一目標的人才。

Takeaways:

外賣：

Find a simple business model to fund your open source operations.
尋找一個簡單的商業模式來資助您的開源業務。
If you don’t know how or where to start, to find out how to make money with Open Source, go to this post from the great Lars Zimmermann. See which model suits your project best, and get creative.
如果您不知道如何開始或從哪里開始， 要了解如何使用開源來賺錢，請轉到偉大的Lars Zimmermann的這篇文章 。查看哪種模型最適合您的項目，并發揮創造力。

結論 (Conclusion)

Unsplash has become a key player in the digital photography industry. You can do something similar by being the one to disrupt an industry yourself. Gather your community and benefit your industry.

Unsplash已成為數碼攝影行業的關鍵角色。您可以做一個自己破壞行業的人來做類似的事情。聚集您的社區，使您的行業受益。

Here are the 5 key takeaways you can borrow, modify, and adopt for your own business based on Unplash’s real-life marketing tactics:

您可以根據Unplash的實際營銷策略，為自己的業務借鑒，修改和采用以下5個關鍵要點：

Leverage unused content you have created. Share it on a free platform like WordPress or Dropbox and publish every month 1 to 10 new ideas or designs. Invite people to subscribe to your newsletter to keep growing your audience
利用您創建的未使用內容 。在WordPress或Dropbox等免費平臺上共享它，并每月發布1到10個新想法或設計。 邀請人們訂閱您的新聞簡報，以不斷擴大您的受眾群體
Find those people who are already paying for what you are offering for free.
查找那些已經為您免費提供的產品付費的人 。
Once you know where they are, promote your open source content in the websites and events where they hang out. Don’t forget to put a link to your paying project in your open source content.
一旦知道了它們的位置，就可以在它們閑逛的網站和活動中推廣您的開源內容 。不要忘記在開源內容中放置指向付費項目的鏈接。
Make it a no-brainer for people to contribute. Give contributors a page where they can promote their own profiles and services, list the benefits they get for contributing, and invite them to your project.
使人們毫不費力地做出貢獻 。在貢獻者頁面上提供一個頁面，他們可以在其中推廣自己的個人資料和服務，列出他們所貢獻的收益，并邀請他們參加您的項目。
Find a simple way to get paid for your open source operations. See which model suits your project best, and get creative.
找到一種簡單的方式來為您的開源操作付費 。查看哪種模型最適合您的項目，并發揮創造力。