If you’ve seen an Instagram story involving a question and people tilting their heads, you probably were looking at the “Who Is More” Instagram filter. In this article, I will share the creative process and decision making behind this filter.

如果您已經看到一個涉及一個問題的Instagram故事，并且人們都歪著頭，那么您可能正在看“ Who Is More” Instagram過濾器。 在本文中，我將分享此過濾器背后的創作過程和決策。

Note: this is not a technical guide on how to create the filter

注意：這 不是 有關如何創建過濾器的技術指南

想出主意 (Coming up with the idea)

In anticipation of Valentine’s day, I wanted to create a filter to be played by couples. I had only created single-player filters so far and it would be a fun challenge to build something for multiple players.

為了迎接情人節，我想創建一個可供情侶演奏的過濾器。 到目前為止，我只創建了單人游戲過濾器，為多人游戲構建一個東西是一個有趣的挑戰。

The initial idea was to show a question (e.g. “Who has higher IQ?”) and have the filter randomly select one person as the answer.

最初的想法是顯示一個問題(例如“誰的智商更高？”)，然后讓過濾器隨機選擇一個人作為答案。

But then I thought, “Wouldn’t it be more interesting if the players themselves can choose the answer?” Not only that, but it would also provide a much more interactive experience for users too.

但是后來我想：“如果玩家自己可以選擇答案，會不會更有趣？” 不僅如此，它還將為用戶提供更多的交互式體驗。

This led to the idea that is similar to the Shoe game commonly played at wedding ceremonies. In the Shoe game, the couple raises a heel to represent the bride, or a shoe to represent the groom.

這導致了類似于婚禮上通常玩的鞋類游戲的想法。 在“鞋”游戲中，夫婦舉起腳跟代表新娘，或舉起鞋代表新郎。

If we want to build this game as an Instagram filter, how do we translate that experience onto a mobile screen?

如果我們想將此游戲構建為Instagram過濾器，我們如何將這種體驗轉換到手機屏幕上？

設計用戶體驗 (Designing the user experience)

Once we have an idea for the game, we move on to a huge part of the user experience — the game controls. Fortunately, Spark AR (the tool to create Instagram filters) provides a variety of user interactions for us to play around with.

一旦有了關于游戲的想法，我們便會進入用戶體驗的很大一部分-游戲控制。 幸運的是， Spark AR (創建Instagram過濾器的工具)為我們提供了各種用戶交互方式。

Since players can be expected to be beside each other (one on the left, one on the right), it made sense to use a directional interaction — either head turn or head tilt. When trying out both actions, it was clear to me that head tilt was the better option.

由于可以期望玩家彼此相鄰(一個在左邊，一個在右邊)，所以使用方向性交互是有意義的-旋轉頭或傾斜頭。 在嘗試這兩種動作時，對我來說很明顯頭傾斜是更好的選擇。

Turning your head makes it difficult to maintain eye contact with the screen, which would negatively affect gameplay. Also, continuously turning your head physically strenuous and disorientating.

轉動頭部很難使眼睛與屏幕保持接觸，這會對游戲玩法產生負面影響。 同樣，不斷地使您的頭部劇烈疲勞并迷失方向。

(Try turning your head right-left-right vs tilting your head right-left-right and you’ll get the idea)

(嘗試將頭部左右左右旋轉，而不是左右左右傾斜，您會明白的)

Another component of the game experience is the user interface. Due to the nature of the Instagram stories platform, users are limited to small screen sizes and have a little time to take in new information. This means that interactive filters should be intuitive and frictionless.

游戲體驗的另一個組成部分是用戶界面。 由于Instagram故事平臺的性質，用戶只能使用小尺寸的屏幕，并且很少有時間獲取新信息。 這意味著交互式過濾器應該直觀且無摩擦。

For the “Who Is More” filter, I applied these concepts:

對于“誰是更多”過濾器，我應用了以下概念：

• Colour as feedback

  顏色作為反饋

  IMO colour is the fastest method to give feedback to users, better than icons or text. Changing the background colour to green/red also saves screen space, as compared to displaying a “Correct” or “Wrong” text.

  與圖標或文本相比，IMO顏色是向用戶提供反饋的最快方法。 與顯示“正確”或“錯誤”文本相比，將背景顏色更改為綠色/紅色還可以節省屏幕空間。

• Minimalistic visual design

  簡約的視覺設計

  Every visual element in the filter (text, boxes, icons or circles) exists only to convey useful information to the users. I made the design choice to minimise unnecessary elements so that users do not have to waste time figuring out what to do during the game. For example, the purpose of the countdown timer is to tell users when to tilt their heads. It appears only when it is needed, and disappears once it has served its purpose.

  過濾器中的每個可視元素(文本，框，圖標或圓圈)都僅用于向用戶傳達有用的信息。 我做出了設計上的選擇，以盡量減少不必要的元素，以便用戶不必浪費時間弄清楚游戲中的操作。 例如，倒數計時器的目的是告訴用戶何時傾斜他們的頭。 它僅在需要時顯示，而在達到其目的后消失。

• Delightful animation

  令人愉快的動畫

  Animation is an excellent way of adding delight to a filter. Additionally, it’s a useful method to smoothly transition between different states of a filter. However, animation should always be used with caution as we don’t want to ‘over-animate’ and distract users. For the “Who is more” filter, I used a simple rotation animation to indicate the start and end of the game.

  動畫是為濾鏡增添歡樂的絕妙方法。 此外，這是在濾波器的不同狀態之間平滑過渡的有用方法。 但是，動畫時應謹慎使用，因為我們不想“過度動畫化”并分散用戶的注意力。 對于“更多”過濾器，我使用了一個簡單的旋轉動畫來指示游戲的開始和結束。

最大化重放價值 (Maximising replay value)

Personally, I find that the best filters are those that can be used over and over again. It’s a lot more fun when the users can keep replaying the filter with a different experience each time.

我個人認為，最好的過濾器是可以反復使用的過濾器。 當用戶每次都能不斷以不同的體驗重播濾鏡時，這會帶來更多的樂趣。

Having a high replay value also helps to boost the virality of the filter. More times played per user means more stories posted and higher chances of their followers discovering the filter.

具有較高的重播值還有助于提高過濾器的病毒性。 每個用戶播放的時間越長，意味著發布的故事越多，其關注者發現過濾器的機會就越高。

Now, you can probably guess that the #1 method to increase the replay value is to have a large variety of questions. But what other ways can we encourage the user to replay the game? This is where we discuss the format of the game.

現在，您可能會猜到提高重放值的＃1方法是各種各樣的問題。 但是，我們還可以通過哪些其他方式鼓勵用戶重玩游戲？ 這是我們討論游戲格式的地方。

We already know what we have is a question-and-answer type of game. If you watch a lot of game shows (I’m a huge fan of the Korean variety show Running Man), you may know a couple of ways to structure a game like this.

我們已經知道我們擁有的是問答游戲。 如果您觀看了很多游戲節目(我是韓國綜藝節目《奔跑的人》的忠實粉絲)，那么您可能會知道幾種構造游戲的方法。

At first, I structured the game as such: Players can continuously answer new questions but the game ends when a question is answered wrongly. I thought this could boost replay-ability by encouraging users to beat their ‘high-score’ (similar to Flappy Bird). But I realised this is not a strong reason especially when considering the platform and the users.

首先，我是這樣構造游戲的：玩家可以不斷回答新問題，但是當錯誤回答問題時游戲就結束了。 我認為這可以通過鼓勵用戶擊敗其“高分”(類似于Flappy Bird)來提高重播能力。 但是我意識到這并不是一個強烈的理由，尤其是在考慮平臺和用戶時。

Instagram users are less likely to be motivated by achieving high scores. Majority of them just want something fun to play or something funny to post.

Instagram用戶不太可能因獲得高分而受到激勵。 他們中的大多數人只想玩點有趣的東西或張貼有趣的東西。

This format can cause the game to end too early and be discouraging for players who continuously get their first question wrong. Also, users who get a lot of questions correct will quickly learn all the questions and get bored.

這種格式可能會導致游戲結束得太早，并且對于不斷錯誤地提出第一個問題的玩家感到沮喪。 此外，如果用戶對很多問題的回答正確無誤，他們將很快學習所有問題并感到無聊。

I then switched to another format that uses a fixed number of questions. Players receive a fixed number of questions per session and try to answer as many as they can correctly. This effectively shifts the motivation for replay from getting a new high score to finding out more questions.

然后，我切換為使用固定數量問題的另一種格式。 玩家每節會收到固定數量的問題，并嘗試盡可能正確地回答。 這有效地將重播的動機從獲得新的高分轉變為發現更多問題。

This option provides some advantages too:

此選項也提供了一些優點：

1. Users get to enjoy the game even if they get all questions wrong
   用戶即使錯誤回答所有問題也能享受游戲的樂趣
2. Consistent game duration — not too short that they cannot enjoy the game, or too long that it gets draggy or strains the players’ necks
   持續的游戲持續時間-不能太短以至于他們無法享受游戲，或者不能太長以至于變得拖累或拉緊玩家的脖子
3. Players receive a rating at the end which subconsciously encourages them to replay the game until they get full marks (similar to the 3-star rating system in Candy Crush and Overcook)
   玩家最終會獲得一個評分，這會潛意識地鼓勵他們重新玩游戲直到獲得滿分(類似于Candy Crush和Overcook中的三星級評分系統)

結果 (Result)

After much testing, tweaking and updating, the result of this process is the “Who Is More” filter that you see on your Instagram stories feed. It has 3 different modes: Friends, Couples and Burning Bridges editions and a total of 173 questions.

經過大量測試，調整和更新后，此過程的結果是您在Instagram故事源上看到的“更多”篩選器。 它具有3種不同的模式：“朋友”，“情侶”和“燃燒橋”版本，共173個問題。

The filter was launched on 13 Feb 2020 and has over 1 billion impressions so far.

該過濾器于2020年2月13日推出，迄今為止已獲得超過10億次展示。

It was amazing to see the filter go viral and spread from Singapore to all over the world. Influencers, YouTubers and even Hollywood celebrities have played it!

看到過濾器Swift傳播并從新加坡傳播到世界各地，真是太神奇了。 有影響力的人，YouTuber甚至好萊塢名人都曾玩過它！

The filter was also featured in a few articles:

一些文章還介紹了該過濾器：

• https://www.elitedaily.com/p/14-best-instagram-story-filters-for-couples-showing-your-love-for-bae-22656035

  https://www.elitedai??ly.com/p/14-best-instagram-story-filters-for-couples-showing-your-love-for-bae-22656035

• https://secretlosangeles.com/10-instagram-filters-that-will-keep-you-entertained-during-quarantine/

  https://secretlosangeles.com/10-instagram-filters-that-will-keep-you-entertained-during-quarantine/

• https://shout.sg/6-most-entertaining-instagram-game-filters/

  https://shout.sg/6-most-entertaining-instagram-game-filters/

• https://focuzmedia.tech/who-is-more-likely-to-couple-edition-burning-bridges-instagram-filter-and-tiktok

  https://focuzmedia.tech/who-is-more-likely-to-couple-edition-burning-bridges-instagram-filter-and-tiktok

Hope you enjoyed this article as much as I enjoyed writing it.

希望您喜歡我喜歡寫這篇文章。

For those who want to try out the filter, here’s the link!

對于那些想嘗試過濾器的人，這里是鏈接 ！

If you’re interested in creating filters, it’s actually really simple thanks to the free Spark AR program provided by Facebook. (Click here to get started). It’s up to your creativity to create all sorts of cool, interesting and beautiful filters.

如果您對創建過濾器感興趣，那么實際上非常簡單，這要歸功于Facebook提供的免費Spark AR程序。 ( 單擊此處開始)。 創建各種酷炫，有趣和漂亮的濾鏡取決于您的創造力。

Let me know down below if you have any questions. In the meantime, I will continue to create and publish new filters. Free feel to check out my other filters on my Instagram profile @vamonke ;)

如果您有任何疑問，請在下面告訴我。 同時，我將繼續創建和發布新的過濾器。 免費查看我的Instagram個人資料@vamonke上的其他過濾器;)

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Huge thanks to my sis for helping when I needed another person to playtest!

非常感謝我的姐姐在我需要其他人進行游戲測試時提供的幫助！