標志設計 (Logo Design)

Have you ever watched paint dry? No? I didn’t think so. How about watched a turtle crossing the road? Probably not. Maybe spent an hour standing in line at the post office? Well that’s pretty likely. But isn’t it so boring?

你看過油漆干嗎？ 沒有？ 我不這么認為。 看著烏龜過馬路怎么樣？ 可能不是。 也許花一個小時在郵局排隊嗎？ 好吧，這很有可能。 但這不是很無聊嗎？

Without movement, things lose their buzz. Motion is exciting. It often tells a story that text or static images could not do alone. That’s why animated logos have taken a rise in the last few years.

沒有運動，事情就會失去嗡嗡聲。 動作令人興奮。 它經常講述一個故事，即文本或靜態圖像不能單獨完成。 這就是為什么動畫徽標在最近幾年中呈上升趨勢的原因。

為什么要為徽標制作動畫 (Why animate a logo)

Our eyes gravitate to things that move. Large corporations like Google have invested time and money in giving their logo a life of its own. Google’s Daily Doodles are displayed on their homepage. It separates the top search engine from others and only deepens their brand value to the communities it serves.

我們的目光吸引了動靜的事物。 像Google這樣的大公司已經投入了時間和金錢來賦予其徽標以自己的生命。 Google的每日涂鴉顯示在其首頁上。 它將頂級搜索引擎與其他搜索引擎分開，僅將其品牌價值加深到其服務的社區。

The animations don’t drive sales, improve traffic, or guarantee customers. However, the consistency and quality of the Daily Doodles change how we think of Google. They humanize the company.

動畫不會推動銷售，提高流量或保證客戶。 但是，Daily Doodles的一致性和質量改變了我們對Google的看法。 他們使公司人性化。

The investment is not for short term profits, but to increase brand longevity. The benefits of an animated logo go deeper than money:

該投資不是為了短期利潤，而是為了增加品牌壽命。 動畫徽標的好處比金錢更重要：

• Stand out amongst direct and indirect competitors — we are seeing more companies use simple shapes and structures in their logo. Colors have also been toned down and limited to the primary group. It can be all too easy for logos to share a common thread in their appearance. Adding animation can set your logo apart.

  在 直接和間接競爭者中脫穎而出 -我們看到越來越多的公司在徽標中使用簡單的形狀和結構。 顏色也已調低，僅限于主要人群。 徽標在外觀上共享一個公共線程可能太容易了。 添加動畫可以將徽標分開。

• Capture your visitor’s attention — With so many product options out there, companies have only seconds to share who they are. People will remember your brand if you send a strong signal at the beginning.

  吸引您的訪客的注意力 -有了如此眾多的產品選擇，公司僅需幾秒鐘即可分享他們的身份。 如果您在一開始就發出強烈的信號，人們就會記住您的品牌。

• Evoke emotions — you want people to feel something when they come in contact with any touchpoint of your brand. Of course you want those emotions to always be positive. With animation you can trigger surprise, excitement, and other positive emotions.

  喚起情感 -您希望人們在與您品牌的任何接觸點接觸時都能感受到某種感覺。 當然，您希望這些情緒始終是積極的。 借助動畫，您可以引發驚喜，興奮和其他積極情緒。

• Communicate your story — a strong story is easier to relate to. If you can quickly share who your company is, the value you bring, and what you care about, customers are more likely to connect with your brand.

  交流您的故事 -精彩的故事更容易講述。 如果您可以快速分享您的公司，您帶來的價值以及您關心的是什么，則客戶更有可能與您的品牌建立聯系。

You do not need to be a billion-dollar company to transform your logo into something exciting. Animations look great on any logo! Here are some to inspire you:

您無需成為一家市值十億美元的公司，即可將您的徽標轉變為令人興奮的東西。 動畫在任何徽標上看起來都很棒！ 以下是一些啟發您的方法：

1.)好習慣 by Wevoke (1.) Goodhabitz by Wevoke)

Doesn’t it just look amazing when a logo’s proportions are all in check? Each letter extends perfectly to its cap line and falls on the baseline just as well. The structure of a design will either make or break an animation. Now that’s a good habit to never break.

當徽標的比例全部受到控制時，它看起來并不令人驚奇嗎？ 每個字母都完美地延伸到其上限線，并且也落在基線上。 設計的結構將制作或破壞動畫。 現在，這是一個永不中斷的好習慣。

2.) Mate Miminoshvili的 臺球 (2.) Billiards by Mate Miminoshvili)

A direct shot into the corner pocket! This animation by Mate Miminoshvili is playful and physics induced. The transformations of the B and the dot over the first “i” into the white ball was nothing short of spectacular.

直接射入角口袋！ Mate Miminoshvili的動畫很有趣，而且是物理誘發的。 B和第一個“ i”上的點到白球的變換簡直是壯觀。

3.) Tubik的Gotikket (3.) Gotikket by Tubik)

Some logo animations just make you feel happy inside. Maybe it’s the smile, but I love this little face! Gotikket is an easy-to-use service helping travelers stay covered as they get to their destinations.

一些徽標動畫只會使您內心感到高興。 也許是微笑，但我喜歡這張小臉！ Gotikket是一項易于使用的服務，可幫助旅行者在到達目的地時保持掩護。

4.) 匹標志由匹 (4.) Pivotal Logo by Pivotal)

Now this is how you make a splash with your debut logo. Did you catch the fading debris at the end?

現在，這就是您如何用首次亮相的徽標引起轟動的方式。 末尾您是否捕捉到了褪色的碎片？

5.) FourPlus Studios提供的 FourPlus Studio標志動畫 (5.) FourPlus Studio Logo Animation by FourPlus Studios)

The almighty infinite loop. I could just stare at it for days. This is a very smooth animation. Do you guys notice the pull and shadow around each curve? The attention to detail delivers this one flawlessly.

萬能的無限循環。 我可以盯著它看幾天。 這是一個非常流暢的動畫。 你們注意到每個曲線周圍的拉力和陰影了嗎？ 對細節的關注完美地體現了這一點。

6.) Brien Hopkins的 AI徽標和動畫 (6.) A.I. Logo & Animation by Brien Hopkins)

Usually you don’t want a logo up for interpretation. Keeping it simple and straightforward eliminates confusion, but this one… this is just fun. What do you see? A cube? A fingerprint? A maze?

通常，您不希望徽標用于解釋。 保持簡單明了可以消除混亂，但是這一點……這很有趣。 你看到了什么？ 一個立方體？ 指紋？ 迷宮？

7.) 百老匯大道368號 Casey Neistat概念徽標 by Julien (7.) 368 Broadway Av. Casey Neistat Concept Logo by Julien)

Wait until the end. Nothing fancy or explosive. Just some good old fashion squares and numbers. Sometimes that’s all it takes.

等到最后。 沒有幻想或爆炸。 只是一些很好的舊時尚方塊和數字。 有時，僅此而已。

8.) 易趣由Cyrill Durigon (8.) Ebay by Cyrill Durigon)

Cyrill brings us into the future with this one and expands the well-known eBay color scheme into a palette fit for an eCommerce giant.

Cyrill借助此工具將我們帶入了未來，并將著名的eBay配色方案擴展為適合電子商務巨頭的調色板。

9.) 芥末媒體徽標 ， 詹姆斯·大衛·霍頓 ( James David Horton) (9.) Mustard Media Logo by James David Horton)

Isn’t it amazing the things a designer can conjure up with one shape? Very reminiscent of the TARS robot from Interstellar. If you haven’t seen the movie, do yourself a favor. Grab a box of tissues and then go see it.

設計師可以用一種形狀來構想的東西難道令人驚訝嗎？ 非常讓人聯想到《星際穿越》中的TARS機器人。 如果您還沒有看過電影，請幫個忙。 拿一盒紙巾，然后去看看。

10.) 三星 ( Pavel Pavlov) (10.) ThreeStars by Pavel Pavlov)

I love that we get a bit of the process on this one. Notice that the finished design is not a blatant visual representation of the brand name. Instead the abstract shape provides a unique identity and moves away from the obvious.

我喜歡我們對此進行了一些處理。 請注意，完成的設計不是品牌名稱的醒目外觀。 取而代之的是，抽象形狀提供了唯一的標識，并遠離明顯的形狀。

A logo animation depends on factors like the product or service, nature of the brand, and so on. Crafting a logo is a job for a skilled graphic designer. An animator or a motion graphics expert takes that skillset to the next level.

徽標動畫取決于產品或服務，品牌性質等因素。 制作徽標是熟練的圖形設計師的工作。 動畫師或運動圖形專家會將技能提升到新的水平。

Sure an animated logo looks fancy but it leaves an impression in a person’s mind. Anything that sets your business apart is something to look in to. Hopefully these inspired you to give your designs some new energy.

當然，動畫徽標看上去很漂亮，但是卻給人留下了深刻的印象。 任何使您的業務脫穎而出的事情都值得一看。 希望這些啟發您為您的設計注入新的活力。

If I had to pick my top 3, it would be tough but numbers 9, 7, and 6 in that order were my favorites. What about you? Let me know in the comments.

如果必須選出我的前三名，那將是艱難的，但是按順序排列的數字9、7和6是我的最愛。 你呢？ 在評論中讓我知道。