靜態創意和動態創意
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According to Oxford dictionary, creativity means “1. Inventiveness. 2. the use of imagination or original ideas to create something.”
根據牛津詞典,創造力意味著“ 1。 創造力。 2.利用想象力或獨創性的思想來創造事物。”
I especially love this second definition. Going a little further I say that what we call creativity is to make new connections on old ideas. Bringing together two pre-existing ideas in a non-existent way. So being creative, thinking creatively doesn’t mean finding an idea for the first time. It means combining the points of opinion and creating a new meaning.
我特別喜歡第二個定義。 再說一點,我說我們所說的創造力是在舊觀念上建立新的聯系。 以一種不存在的方式將兩個先前存在的想法匯集在一起??。 因此,具有創造力,創造性思考并不意味著第一次找到想法。 這意味著要結合觀點并創造新的含義。
Do you know why I wanted to write about such a subject? Because technology, artificial intelligence, and maybe robots will dominate our world more in the near future, and we will need this skill more than ever. One of the most sought-after skills in 2020 is “creativity”:
你知道我為什么要寫這樣的話題嗎? 因為技術,人工智能甚至機器人可能會在不久的將來主導我們的世界,所以我們將比以往任何時候都更需要這種技能。 2020年最受追捧的技能之一是“創造力”:

So what does it take to be a creative person? Let me answer this question with the question. What do you think of when you think of creative people? In my mind I have something like: 5-year-olds.
那么,成為一個有創造力的人又需要什么呢? 讓我用問題來回答這個問題。 當想到創意人時,您會怎么想? 我的想法是:5歲。
Creativity is a talent given to everyone, but some of us quickly lose and forget this ability. So the right question is, what do you need to do to be creative again? Because all children are painter, musician, designer.
創造力是賦予每個人的才能,但我們中的一些人很快就會忘記并忘記這種能力。 所以正確的問題是, 您需要做什么才能再次發揮創意? 因為所有的孩子都是畫家,音樂家,設計師。
Children see a lot of ideas in the world they were born in and combine them fearlessly in a way that no one knew before. But as the kids grow up, they bury their talent in the ground with their pressure from outside — “it doesn’t happen like that, it’s not like that, don’t be silly!”. They see the points but cannot connect them.
孩子們在出生的世界中看到了很多想法,并以一種前所未有的方式無畏地將它們融合在一起。 但是隨著孩子們的成長,他們會在外界的壓力下將自己的才華掩埋在地下-“不會那樣,不是那樣,別傻了!” 他們看到了點,但無法連接它們。
Despite external influences, a group of children who do not give up grow up and become artists. The points that children connect turn into an art.
盡管受到外界影響,一群不屈不撓的孩子長大后成為藝術家。 孩子們所連接的點變成一門藝術。
It never sounded credible, right? Then let me tell you a story. While NASA is looking for a method to select the most innovative brains in the world, they ask Dr. George Land, what should we do, what test should we choose to find them?
從來沒有聽起來可信,對吧? 那我告訴你一個故事。 當NASA正在尋找一種方法來選擇世界上最具創新性的大腦時,他們問喬治·蘭德博士,我們應該怎么做,我們應該選擇哪種測試才能找到它們?
Dr. George begins researching “creativity testing” and is finally preparing a test. Then he applies it to groups of different ages. Obviously, I was more interested in the results than this test.
喬治博士開始研究“創造力測試”,并最終準備進行測試 。 然后,他將其應用于不同年齡段的人群。 顯然,與測試相比,我對結果更感興趣。
The imagination and creativity of only 2% of adults, with an average age of 30, is at a high level. This test was applied on 280.000 people and only 2% of them were creative.
平均年齡為30歲的成年人中,只有2%的成年人具有很高的想象力和創造力。 該測試應用于280.000人,其中只有2%具有創造力。
When applied to 15-year-olds, the result was 12%. Then they said why not and they tested the 10-year-olds, the result is 30%. So one out of every three 10-years-old children is creative.
當應用于15歲時,結果為12%。 然后他們說為什么不這樣做,他們對10歲的孩子進行了測試,結果是30%。 因此,每三個10歲的孩子中就有一個具有創造力。
This test is a test prepared by NASA to select engineers and scientists to hire, and the results get better as the age gets smaller. Finally, they said that we should apply this to 5-year-olds and they did this test.
該測試是NASA為選擇工程師和科學家而準備的測試,隨著年齡的增長,結果會越來越好。 最后,他們說我們應該將其應用于5歲兒童,并進行了這項測試。
What do you think happened? Think a little, let’s see. Are you ready? The proportion of those who have creative intelligence among 5-year-olds is 98%.
您認為發生了什么事? 想一想,讓我們看看。 你準備好了嗎? 5歲兒童中具有創造力的人的比例為98%。

Next time, if your little brother or child says “I want to be an astronaut”, do not pass by saying “of course I wanted to be a firefighter, too” because that child is more likely to pass the NASA test.
下次,如果您的小弟弟或孩子說“我想成為一名宇航員”,請不要說“我當然也想成為一名消防員”,因為那個孩子更有可能通過NASA考試。
So what are we going to do? How will we reveal our creative abilities that we once buried in the ground?
那我們該怎么辦? 我們將如何展現曾經埋在地下的創造力?
In order to extract the valuable creativity like gold mine from the depths of the soil, it is necessary to deal with dirt and dust soil first.
為了從土壤深處提取像金礦一樣的有價值的創造力,必須首先處理污垢和粉塵土壤。
Get ready for this. You will get dirty. You will produce plenty of garbage. You will make drawings such as garbage, you will write articles that nobody will bother to read, maybe you will make very amateur videos or compose noise instead of music.
為此做好準備。 你會弄臟的。 您將產生大量垃圾。 您將制作諸如垃圾之類的繪圖,將撰寫任何人都不會去閱讀的文章,也許您將制作非常業余的視頻或創作雜音而非音樂。
But you will do something. Probably the first things you do will be bad. You will not listen to anyone and continue. Finally, you will see that there is something shining in the pile of garbage you produce. That thing is “golden” because it comes out using your creative abilities.
但是你會做些事情。 您做的第一件事可能會很糟糕。 您將不會聽任何人,然后繼續。 最后,您將看到您產生的一堆垃圾中閃閃發光。 那件事是“黃金的”,因為它是利用您的創造力而產生的。
1. To be creative again, start doing something no matter what happens in the beginning.
1.要再次發揮創造力,無論開始時發生什么,都要開始做一些事情。
Do not wait for the inspiration to think creatively and to produce creative ideas. Because that inspiration fairy just whispers something in the ear of the producers.
不要等待靈感進行創造性思考和產生創意。 因為那位靈感仙子只是在制作人的耳邊竊竊私語。
Creativity is not just about the ideas that come to your mind, it is a process.
創造力不僅與想到的想法有關,而是一個過程。
Take a closer look at the lives of the people you admire their imagination, their creativity. None of them produced by chance and suddenly. After working regularly for years, something comes up.
仔細看看您欣賞他們的想象力和創造力的人們的生活。 他們都不是偶然而突然產生的。 經過多年的定期工作后,出現了一些問題。
2. Be patient to be creative again. Especially, don’t wait for that moment when you go into the bathroom and shout “Eureka!”.
2.耐心再創新。 特別是,不要等到進入浴室大喊“尤里卡!”的那一刻。
Take a step, even if it’s small. Right now! Even make a bad step. Even after taking a step, it causes you to swing and fall. But take that step. Complete your step. Finish what you started.
即使很小,也要邁出一步。 馬上! 甚至走不好的一步。 即使邁出了一步,它也會使您搖擺和跌倒。 但是,請采取這一步驟。 完成您的步驟。 完成您的開始。
As I said, the thing you have finished may look like garbage. It probably is. But have you never seen a child proudly showing you a picture she just drew?
如我所說,您完成的事情可能看起來像垃圾。 可能是。 但是,您是否從未見過一個孩子自豪地向您展示她剛剛畫的照片?
It may seem like it is full of stick figures, but she painted a huge world in imagination. Most importantly, she finished the job she started. And she doesn’t hesitate to show it to everyone.
看起來好像到處都是簡筆畫,但她在想象中描繪了一個巨大的世界。 最重要的是,她完成了開始的工作。 她會毫不猶豫地向所有人展示它。
It is necessary to be so brave. Do not be afraid to share the work you have done. Fortunately for this, there is social media. There is now a suitable place for everyone: for writers, designers, composers, photographers. Find a suitable corner for you and produce and share it there.
有必要勇敢一點。 不要害怕分享您所做的工作。 幸運的是,這里有社交媒體。 現在每個人都有一個合適的地方:作家,設計師,作曲家,攝影師。 找到適合您的角落并在那里生產和分享。
3. My third advice to be creative again is to start with small steps, finish the job you started, and then share it with everyone.
3。 我再次提出創意的第三條建議是從小步驟開始,完成您開始的工作,然后與所有人共享。
All the points you put will connect one day and then you will find the creative spirit you lost.
您提出的所有觀點將在一天之內聯系起來,然后您將發現失去的創新精神。
When you connect the dots, you will come across someone who says that imagination is more important than knowledge, which person says very well.
當您串連在一起時,您會遇到一個人,他說想象力比知識更重要,這個人說得很好。
I said connect the dots to be creative again and gave three small suggestions. One more thing.
我說要再次發揮創意,并提出了三個小建議。 還有一件事 。
A piece of advice from someone who always finishes their presentation saying, “One more thing.” Steve Jobs, one of the first names that come to mind when talking about creativity in the world of technology, said in a speech:
總是完成演講的某人的一條建議說: “再做一件事。” 史蒂夫·喬布斯(Steve Jobs)是在談到技術世界中的創造力時想到的第一個名字,他在演講中說:
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” — Steve Jobs
“你無法將點點滴滴向前看; 您只能將它們向后看。 因此,您必須相信這些點會在您的未來以某種方式聯系在一起。 您必須相信某件事-直覺,命運,生活,業力等等。 這種方法從未讓我失望,它改變了我的生活。” —史蒂夫·喬布斯
翻譯自: https://uxdesign.cc/what-does-it-take-to-be-creative-again-3149103e0ceb
靜態創意和動態創意
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