Ever since worldwide lockdown and restriction on travel have been imposed, platforms like

In the article “Impact of the Coronavirus Pandemic on Global Social Media Usage”, It mentioned that the time spent on the social media app increased by over 61%-65% globally.

As users are spending a lot of time browsing the different digital content throughout the day. At the same time, companies are busy finding solutions for the user’s requirements.

“COVID-19 forced companies to rethink their product offerings.”

In order to empathize with users, companies like Whatsapp and Google Duo have increased its group video calling limits. But to achieve that, companies are paying very high costs — the cost of resources (human & tech), security, & space.

Facebook, the most popular social media platform has also seen an extreme spike in global usage due to COVID-19 pandemic. However, increased traffic was not translating into good business.

To solve this problem, Facebook has come with the most cost-efficient and smart product- “Care” an emoji; a new kind of contextual content filter.

自從實行全球封鎖和旅行限制以來，諸如

在“冠狀病毒大流行對全球社交媒體使用的影響 ”一文中 ，它提到在社交媒體應用程序上花費的時間在全球范圍內增加了61％-65％以上。

隨著用戶花費大量時間全天瀏覽不同的數字內容。 同時，公司正忙于尋找滿足用戶需求的解決方案。

“ COVID-19迫使公司重新考慮其產品。”

為了吸引用戶， Whatsapp和Google Duo等公司提高了其群組視頻通話限制。 但是要實現這一目標，公司將付出非常高的成本-資源(人力和技術)，安全性和空間成本。

由于COVID-19大流行，最受歡迎的社交媒體平臺Facebook的全球使用率也急劇上升。 但是， 增加的流量并不能轉化為良好的業務。

為了解決這個問題，Facebook推出了最具成本效益和最智能的產品-“ Care ”表情符號； 一種新型的上下文內容過濾器。

為什么要使用新的表情符號？ (Why a new emoji?)

As daily routines changed overnight, motivation for using social media also changed- Facebook has realized this very quickly.

隨著日常工作在一夜之間發生變化，使用社交媒體的動機也發生了變化-Facebook 很快意識到了這一點。

As you can see in the above-mentioned report; Top motivation among 16–24 age group are:

如您在上述報告中所見； 16-24歲年齡組的主要動機是：

To fill up spare time (46%).

填補業余時間(46％)。

To find funny or entertaining content (46%)

尋找有趣或有趣的內容(46％)

To stay in touch with what my friends are doing (42%)

與朋友的活動保持聯系(42％)

Facebook has given an extra emoji (a contextual content filter) to react on the content, as most of the people are sharing motivational quotes, quarantine stories (e.g. Online meetings/classes, learning new things, spending time with parents or kids), COVID news, and last but not the least- memes.

Facebook還帶有一個額外的表情符號( 上下文內容過濾器 )對內容作出React，因為大多數的人都分享勵志報價， 檢疫故事 (如在線會議/班，學習新的東西，花時間與父母或孩子)，COVID新聞 ，最后但并非最不重要的模因 。

表情符號如何解決業務問題？ (How an emoji can solve a business problem?)

The foundation was laid in Feb 2009; when Facebook introduced the reaction emojis to the world- Like, Love, Haha, Wow, Sad, & Angry. These were nothing but contextual content filters for Facebook. With the help of the user’s reaction on a particular content, they will filter out similar kinds of users/content based on the checklist (Gender, Age, Location, Interests, Language, etc.) and create a training data set for its ads communication engine.

基金會成立于2009年2月。 當Facebook將React表情符號介紹給世界時，例如Like，Love，Haha，Wow，Sad和Angry。 這些不過是Facebook的上下文內容過濾器 。 借助用戶對特定內容的React，他們將基于清單(性別，年齡，位置，興趣，語言等)過濾掉類似類型的用戶/內容，并為其廣告傳播創建訓練數據集發動機。

Facebook is using the concept of Emotional Intelligence to create an effective and robust communication engine for ads business. #BigData & #MachineLearning is the backbone of that project.

Facebook正在使用“ 情商”的概念為廣告業務創建有效且強大的通信引擎。 #BigData和#MachineLearning是該項目的基礎。

What is emotional intelligence?

什么是情商？

Daniel Goleman Psychologist/Author, has explained in his book Emotional Intelligence:-

心理學家/作者丹尼爾·戈爾曼(Daniel Goleman)在他的《 情商》一書中做了解釋：

Emotional Intelligence refers to how well we handle ourselves & our relationships: the four domains; self-awareness, self-management, empathy, social skills.

情商是指我們如何處理自己和我們的關系：四個領域； 自我意識，自我管理，同理心，社交技巧。

Let’s put this Emotional Intelligence in the context of business:

讓我們將這種情商放在商業環境中：

Customer-awareness: How well we know our customers?

客戶意識：我們對客戶的了解程度如何？

Data-management: How well we process our data?

數據管理：我們如何處理數據？

Empathy: How well we know what our customers are feeling?

移情 ：我們對客戶的感受有多了解？

Social Skill: How well we are connected with our customers?

社交技巧 ：我們與客戶的聯系程度如何？

The movement pandemic was announced, private messaging and video calling are the two segments that have witnessed an upsurge in usage. These are services that Facebook does not generate any revenue. As a result, Facebook’s ads business was suffering and it was struggling to maintain its communication engine up and running.

運動大流行被宣布，私人消息和視頻通話是使用率上升的兩個部分。 這些是Facebook不會產生任何收入的服務。 結果，Facebook的廣告業務遭受重創，并且努力保持其通訊引擎的正常運行。

Last month April 2020, Facebook releases any other contextual content filter — “Care”- an emoji.

2020年4月，上個月，Facebook發布了其他任何上下文內容過濾器-“ Care ”-表情符號。

As a result, Facebook will cut short the processing time and redirect the right kind of content (ads content) to the end-user.

結果，Facebook將縮短處理時間，并將正確類型的內容(廣告內容)重定向到最終用戶。

它是如何工作的？ (How does it work?)

If you read Facebook’s data policy document, you will find out that Facebook collects the content, communications, and other information you provide when you use Facebook, including when you sign up for an account, create or share content and message or communicate with others. This can include information in or about the content that you provide (e.g. metadata), such as the location of a photo or the date a file was created.

如果您閱讀了Facebook的數據政策文檔，您會發現Facebook會收集您在使用Facebook時提供的內容，通訊和其他信息，包括您注冊帳戶，創建或共享內容和消息或與他人進行通訊時。 這可以包括您提供的內容中或有關您提供的內容(例如，元數據)的信息，例如照片的位置或文件的創建日期。

Apart from these, Facebook also collects information about how you use Facebook, such as

除此之外，Facebook還收集有關您如何使用Facebook的信息，例如

您查看或參與的內容的類型，您使用的功能，您執行的操作/React。 (the types of content that you view or engage with, the features you use, the actions/reaction you take.)

Let’s understand the other side (Facebook for Business) of the story. Today’s date, every business has an online presence. They share some information with Facebook whenever the user uses their website/app and vice versa.

讓我們了解故事的另一面(Facebook for Business)。 今天的日期，每個企業都有在線業務。 每當用戶使用其網站/應用程序時，它們便與Facebook分享一些信息，反之亦然。

案例分析 (Case Study)

To explain this, I have created a sample USER PERSONA.

為了解釋這一點，我創建了一個示例USER PERSONA。

影響力 (Impact)

Global Web Index shows that younger age groups are particularly keen on researching products online via social networks.

全球網絡指數顯示，年齡較小的人群特別熱衷于通過社交網絡在線研究產品。

Conclusion: In this fast pacing digital world, Designers and Product Thinkers have to be very creative and adaptive when it comes to solving the real problem. Even a small design change can create a huge impact on the product and business.

結論：在這個快節奏的數字世界中，設計師和產品思想家在解決實際問題時必須具有很大的創造力和適應能力。 即使是很小的設計更改也可能對產品和業務產生巨大影響。

This was all about this article: Design | Data | Emotional Intelligence

這就是有關本文的全部內容： 設計| 數據 情商

Thanks for reading.

謝謝閱讀。