Do you ever read an article on Medium (or elsewhere) about passive income, side projects and big money making blogs? When I read such an article it looks like it is easy to do yourself if you just put in the work. To see if that is the case I’m going to try it for myself. From scratch.

您是否讀過有關中等收入(或其他地方)的被動收入，附帶項目和賺錢博客的文章？ 當我閱讀這樣的文章時，如果您只是投入工作，似乎很容易做自己。 要查看是否是這種情況，我將自己嘗試一下。 從頭開始。

I’m going to do this in a completely transparent and open way so that you can see what’s going on. My goal is to be of help to you by trying out the tips and tricks on passive income so that you can see if they work for me (and thus could work for you.)

我將以完全透明和開放的方式進行此操作，以便您可以看到發生了什么。 我的目標是通過嘗試有關被動收入的提示和技巧來為您提供幫助，以便您查看它們是否對我有用(從而可以對您有用)。

This is update #1 — the start of something new.

這是更新1 —新內容的開始。

Since this is the first update I’m going to share a short introduction with you. During the day I’m working as a UX designer in the Netherlands. I’ve been doing this for years with great energy and passion. This is important for you to know since my goal is not to leave my day job. I like my day job. I’m doing this during my spare time.

由于這是第一個更新，因此我將與您簡要介紹一下。 白天，我在荷蘭擔任UX設計師。 多年來，我一直充滿活力和激情。 這對您來說很重要，因為我的目標不是離開我的日常工作。 我喜歡我的日常工作。 我在業余時間正在這樣做。

I’m also not claiming that I can make you (or myself) someone who has a five-hour-work-week because he earns a lot of passive income. I’m just going to try to get something going by follow a few of the tips I’ve seen in the articles on the matter.

我也不是說我可以讓你(或我自己)成為一個每周工作五個小時的人，因為他賺了很多被動收入。 我只是想通過遵循我在有關此問題的文章中看到的一些技巧來嘗試解決問題。

Alright. Let’s go!

好的。 我們走吧！

目標與衡量 (Goals & Measurements)

To make things interesting and keep myself motivated I’m going to set a goal for myself. I want to be able to buy an iPad Pro with the revenue of my ‘side project’ to help me with my design work at my day job. I’m currently at $1,01 USD. That’s all. I’m not even close... As I said before, I’m not looking to make seven or eight figures by spending close to no time on my work (which makes the income ‘passive’).

為了使事情變得有趣并保持動力，我將為自己設定一個目標。 我希望能夠以“副項目”的收入購買iPad Pro，以幫助我完成日常工作中的設計工作。 我目前的費用為$ 1,01美元。 就這樣。 我什至沒有接近……就像我之前說過的那樣，我不希望通過花幾乎沒有時間在工作上來賺7或8個數字(這使收入變得“被動”)。

My goal is to be able to buy an iPad Pro to help me with my design work.

我的目標是能夠購買iPad Pro來幫助我進行設計工作。

The tips and tricks you see most of the time

您大部分時間都看到的提示和技巧

Most articles suggest the same basic idea to make your side hustle a success. You need to create a large mailing list, you need to have one or more products and you need to promote it. In addition, you need to measure your work to see if you are achieving your goals and/or if you have to adjust.

大多數文章都提出了相同的基本想法，以使您的工作變得成功。 您需要創建一個大型郵件列表，您需要一種或多種產品，并且需要對其進行推廣。 此外，您需要衡量您的工作，以查看您是否實現了目標和/或是否需要調整。

1. Product
   產品
2. Mailing list
   郵件列表
3. Promotion
   晉升

At this time, I have none of those three, so my first milestone is going to be to create a product and to put the mailing and promotion infrastructure in place. After that I will move on to new goals and milestones, but that’s something for later.

目前，我沒有這三個人，所以我的第一個里程碑將是創建產品并建立郵件和促銷基礎結構。 之后，我將繼續進行新的目標和里程碑，但這是以后的事情。

As for the product I’m currently looking at three options. I might combine my own experiences and previous blogs into a course or eBook, I might go and sell icons on an icon marketplace or I might go and sell merch on platforms like Merch by Amazon. I have many designs lying around so it would be easy to pick a few, clean them up and submit them.

至于產品，我目前正在尋找三種選擇。 我可能將自己的經驗和以前的博客結合到一門課程或電子書中，我可能會在圖標市場上出售圖標，或者可能會在諸如Merch by Amazon之類的平臺上出售商品。 我周圍有很多設計，因此很容易挑選一些設計，整理并提交。

The choice is still to be made at this point in time. I will try all three of them to see if any of those will take off.

此時仍要做出選擇。 我將嘗試所有這三個方法，看看其中任何一個是否會起飛。

關鍵績效指標 (Key performance indicators)

To help me achieve the aforementioned milestone, I want to measure key performance indicators (KPI’s) and have smaller goals for each of the KPI’s I’m going to measure.

為了幫助我實現上述里程碑，我想衡量關鍵績效指標(KPI)，并為我要衡量的每個KPI制定較小的目標。

• Medium followers.
  中型追隨者。
• Mailing list subscribers.
  郵件列表訂戶。
• Monthly website visitors.
  每月的網站訪問者。
• Monthly revenue.
  月收入。
• Articles written.
  撰寫文章。

For all of them I have set a goal. The deadline is to have all goals achieved by the end of 2020. In my experience, setting goals is as easy as it is hard. It is easy for me to just name a number, but it is hard to pick a realistic goal when you’re new to something. Setting good KPI’s for a side project is not something I do every day. I’m curious to see if the goals will turn out to be realistic. I will readjust if the goals turn out to be either too easy or too hard.

我為所有這些人設定了目標。 截止日期是在2020年底之前實現所有目標。以我的經驗，設定目標既容易又困難。 我很容易就給一個數字起個名字，但是當您剛接觸某個東西時很難選擇一個現實的目標。 我每天都不做為副項目設置好的KPI。 我很好奇，看看目標是否會變成現實。 如果目標變得太容易或太難，我都會重新調整。

Let’s take a look at the goals for all KPI’s.

讓我們看一下所有KPI的目標。

Get to 500 Medium followers.

獲得500個中級關注者。

Medium is a great platform. Having a bigger following here will help in promoting the product (which I still have to come up with). I also hope that this article will be a fun read and of great interest and help to you.

媒介是一個很棒的平臺。 在這里擁有更多的追隨者將有助于推廣該產品(我仍然必須提出)。 我也希望這篇文章能使您讀起來有趣，有趣并且對您有所幫助。

I currently have 110 followers on Medium. To get to 500 by the end of 2020 I have to increase that number by 65 each month, or 33 per article if I hold myself to publishing at least 2 articles a month. That seems do-able. As I mentioned before, this goal might be too easy, a long shot or anything in between. I’ll measure the progress and will adjust when necessary.

我目前在Medium上有110位關注者。 要在2020年底前達到500，我必須將這個數字每月增加65，如果我自己每月至少發表2篇文章，則必須增加每篇文章33。 這似乎可行。 正如我之前提到的，這個目標可能太容易，遠射或介于兩者之間。 我會衡量進度，并在必要時進行調整。

500 Mailing list subscribers.

500個郵件列表訂戶。

I can be short on the current status of this one. I do not have any mailing list subscribers. Heck, I don’t even have a mailing list. One of the more important to do’s is to create a landing page where I show my product, the added value it will provide and where people can subscribe to my mailing list.

我可以簡短地了解一下這一現狀。 我沒有任何郵件列表訂閱者。 哎呀，我什至沒有郵件列表。 要做的一個更重要的事情是創建一個登陸頁面，我可以在該頁面上展示我的產品，該產品將提供的增值以及人們可以在其中訂閱我的郵件列表。

100 monthly website visitors.

每月有100位網站訪問者。

I have my own website. It is where I show my portfolio and way of working to potential clients and employers. It is a good start and it has a little bit of traffic already. However, it is written in Dutch and has no focus on products or services. However, I have some Dutch articles on there that I could translate to English so that I can put it on Medium.

我有自己的網站 。 在這里，我向潛在客戶和雇主展示我的投資組合和工作方式。 這是一個好的開始，已經有一些流量了。 但是，它是用荷蘭語編寫的，并不關注產品或服務。 但是，我在那里有一些荷蘭語文章，可以翻譯成英文，以便將其放在Medium上。

I have to decide if I want to add this project to my portfolio website or create a new website for it.

我必須決定是否要將這個項目添加到我的投資組合網站或為其創建一個新網站。

Monthly revenue of 25 dollars.

每月收入25美元。

I have joined the Medium Partner Programme on the 10th of June, 2020. Since then I’ve made $1,01 USD with the articles that I wrote on Medium previously, without promotion. With regards to the other products; I have none. There’s an icon set under review at an icon marketplace and I’ve submitted my first merchandise design to Merch by Amazon.

我于2020年6月10日加入了中型合作伙伴計劃。從那時起，我用我以前在中型平臺上撰寫的文章獲得了1,01美元的獎勵，卻沒有晉升。 關于其他產品； 我沒有。 在圖標市場上有一個圖標集正在接受審查，我已經將我的第一個商品設計提交給了Merch by Amazon。

$1,01 USD… Well… that can only get better.

1,01美元…好吧……那只會變得更好。

Write at least 2 Medium articles a month.

每月至少撰寫2篇中級文章。

Currently I have released about 10 articles since I joined medium in november 2018, which means I write 5 articles a year. Two of them I consider to be a success. You can read them below if you’re interested.

自從我于2018年11月加入媒體以來，目前我已經發表了約10篇文章，這意味著我每年寫5篇文章。 我認為其中兩個是成功的。 如果您有興趣，可以在下面閱讀。

Writing two articles per month is not a lot. Some suggest to write a lot more. I’ve seen people suggest to write one post a day, totalling at 30 or 31 a month. That’s not what I’m going to do. As a personal point-of-attention I know that I can write more than that but I do not always finish the articles I start working on. I have 6 more ideas or partial blogs on my computer as we speak. If I’m going to push myself and create more than 2 articles per month I might just increase the number of unreleased partial articles.

每月寫兩篇文章并不多。 有些人建議寫更多。 我見過有人建議每天寫一篇文章，總計每月30或31。 那不是我要做的。 作為個人的關注點，我知道我可以寫很多東西，但是我并不總是完成我開始寫的文章。 當我們講話時，我的計算機上還有6個想法或部分博客。 如果我要努力推動自己，每月創建2篇以上的文章，那么我可能會增加未發行的部分文章的數量。

I have to finish those articles first before I start new ones. All in addition to my commitment of writing a report such as this every now and then.

在開始新文章之前，我必須先完成這些文章。 除了我不時承諾撰寫此類報告的承諾外，所有這些。

So, just to summarise. This is where the I’m at now. This is the baseline as of June 12th 2020.

因此，總結一下。 這就是我現在所在的位置。 這是2020年6月12日的基準。

• Medium followers; 110.
  中等的追隨者； 110。
• Mailing list subscribers; 0.
  郵件列表訂戶； 0。
• Monthly website visitors; 35.
  網站每月訪問者； 35歲
• Monthly revenue; $1,01.
  月收入； $ 1,01。
• Articles written; 1 (this one).
  撰寫文章； 1(這個)。

做和做的 (To do’s and done’s)

Every time I write an article like this I will update the to do list as well. The to do list contains the tasks I’ve mentioned before, tips and tricks I find online and of course the suggestions I receive from you, if you have any. This is my current to do list.

每當我寫這樣的文章時，我也會更新待辦事項列表。 待辦事項列表包含我之前提到的任務，我在網上找到的提示和技巧，當然還有從您那里收到的建議(如果有)。 這是我目前的工作清單。

• Come up with a product to promote.
  提出要推廣的產品。
• Create a landing page for the mailing list.
  為郵件列表創建一個登錄頁面。
• Translate my personal website to English.
  將我的個人網站翻譯成英文。
• Search social media groups with like minded people to share and collaborate with.
  與志趣相投的人一起搜索社交媒體組，以與他人共享和協作。
• Write the next update.
  編寫下一個更新。

There’s more than just to do’s. I’ve completed some tasks in the past few days. First of all I’ve written this report. I’ve joined the Medium Partner Programme. I’ve rewritten my article I failed as a designer at a startup to include new insights and experience on my part. In the coming weeks I’m looking to complete some of the tasks on my to do list.

還有更多要做的事情。 過去幾天，我已經完成了一些任務。 首先，我寫了這份報告。 我已經加入了中型合作伙伴計劃。 我已經改寫了我在初創公司擔任設計師時失敗的文章，其中包含了新的見解和經驗。 在接下來的幾周中，我希望完成待辦事項清單上的某些任務。

你愿意跟我一起去嗎？ (Will you join me for the ride?)

That’s how it is going to be. I’m going to start a passive income side project from scratch. I’m excited to see where this will go. I hope you are too. Will you join me for the ride?

就是這樣。 我將從頭開始一個被動收入方面的項目。 我很高興看到這將走向何方。 我希望你也是。 你愿意跟我一起去嗎？

我們現在在哪？ (Where are we now?)

Some time has passed since I’ve started. In this time, I’ve had both good and bad results. You can read about what I’ve learned so far here.

自從開始以來已經過去了一段時間。 在這個時候，我有好有壞的結果。 您可以在這里了解到我所學到的知識。