svd medium

Our blog helped our open source community reach an early critical mass.

我們的博客幫助我們的開源社區達到了早期的臨界質量。

In the 18 months since we launched our blog, it’s been viewed half a million times.

自我們發布博客以來的18個月里，該博客已被瀏覽了100萬次。

And yet, shutting it down yesterday was an easy decision.

但是，昨天關閉它是一個容易的決定。

Here are the final stats:

這是最終統計信息：

Our blog posts followed a power law, with half of the readership focused on just three out of the 30 articles we ultimately published.

我們的博客文章遵循冪律，讀者的一半專注于最終發表的30篇文章中的三篇。

Those were articles that “got Reddited,” and also reached the top of Hacker News:

這些文章“被重新引誘”，并且到達了《黑客新聞》的頂部：

• My advice to new developers: A Cautionary Tale of Learning to Code My Own.

  我對新開發人員的建議： 關于編寫自己的代碼的警告性故事。

• One camper’s explanation of how he codes blind: A Vision of Coding, Without Seeing

  一個營員關于他如何編碼盲人的解釋：看不見的編碼視野

• And of course, that time we hit Slack’s undocumented organization size limit and all hell broke loose: So Yeah We Tried Slack… and We Deeply Regretted It

  當然，那一次我們達到了Slack的無證組織規模限制，然后一切都變得松散了： 是的，我們嘗試了Slack…，我們深感遺憾

If you clicked through to any of those articles, you probably noticed that they are now Medium posts. We republished each of our blog posts on Medium, then we went into NGINX and created 301 redirects, so that residual Google traffic would be redirected to Medium instead of our blog.

如果單擊這些文章中的任何一篇，您可能會注意到它們現在是中型帖子。 我們在Medium上重新發布了每個博客帖子，然后進入NGINX并創建了301重定向，以便將剩余的Google流量重定向到Medium而不是我們的博客。

This took several hours of work, and we probably sacrificed some Search Engine Optimization juice in the process, but I’m confident it was worth it.

這花費了數小時的工作，在此過程中我們可能犧牲了一些“搜索引擎優化”功能，但我相信這是值得的。

These statistics should show you why:

這些統計信息應向您顯示原因：

We got significantly more views in the past 90 days on Medium than we got in 18 months on our blog. And that was without explosive interest from Hacker News or Reddit.

在過去90天內，與在Blog上的18個月相比，我們在Medium上獲得的觀看次數要多得多。 而這并沒有引起Hacker News或Reddit的爆炸性興趣。

Why is this?

為什么是這樣？

1.除非人們真的在乎，否則您的博客文章將一事無成。 (1. Unless people really care, your blog post is going nowhere.)

Getting people to actually go to your blog and read your articles is hard work. You have to share your posts on Twitter, Facebook and LinkedIn, hoping that someone will notice, care enough to read it, then care enough to share it.

讓人們實際去您的博客閱讀您的文章是艱苦的工作。 您必須在Twitter，Facebook和LinkedIn上分享您的帖子，希望有人會注意到并注意閱讀，然后再分享。

Top 10 lists of kitten gifs practically share themselves. But articles about programming? Not so much.

小貓gif的前10個清單幾乎可以彼此分享。 但是有關編程的文章？ 沒那么多。

If you’re lucky, someone will care enough to share your article on Reddit or Hacker News. And maybe a few other people will care enough to upvote your article before it slides off the “new” page and into oblivion.

如果您很幸運，那么有人會足夠在您的Reddit或Hacker News上分享您的文章。 也許還有其他一些人會在您的文章滑出“新”頁面進入遺忘之前就足夠關心它。

To put things in perspective, every hour Hacker News gets several hundred new submissions. And only nine of those will ever make it to the front page.

透視一下，Hacker News每小時都有數百個新提交。 而且只有其中的九個能夠登上首頁 。

2.人們沒有時間閱讀您的博客文章。 他們太忙于閱讀中。 (2. People don’t have time to read your blog post. They’re too busy reading Medium.)

Platforms like Medium, Quora — and to some extent LinkedIn Pulse — offer the single most important ingredient to successful writing: readers.

諸如Medium， Quora (在某種程度上是LinkedIn Pulse)之類的平臺為成功寫作提供了最重要的要素：讀者。

Millions of people are already actively going to these places thinking “I want to read something.”

數以百萬計的人已經在積極前往這些地方，以為“我想讀書”。

While it’s true that literally billions of people are searching Google for specific things they want to read, your blog is much less likely to come up there, because recency is only a small factor in Google’s search results.

雖然確實有數十億人在Google搜索他們想要閱讀的特定內容，但您的博客出現在這里的可能性要小得多，因為新近度只是Google搜索結果中的一小部分。

With content platforms, new articles are significantly more likely to show up in a given reader’s feed than old articles. So after you publish your article, you are practically guaranteed some audience in the first few hours. This cannot be said for most blogs.

通過內容平臺，新文章比舊文章更有可能出現在給定的讀者供稿中。 因此，在發表文章后，實際上可以確保您在最初的幾個小時內得到一些觀眾。 大多數博客都不能這么說。

And this early readership is an opportunity for people to not only share your article on social media and places like Reddit — attracting other readers — but also to “recommend” your post within the platform itself — further increasing the number of people the platform’s algorithms show your article to.

而且這種早期的讀者群體為人們提供了一個機會，不僅可以在社交媒體和Reddit等地方分享您的文章(吸引其他讀者)，還可以“推薦”平臺本身在內部的帖子，從而進一步增加了平臺算法顯示的人數您的文章。

This is a virtuous cycle. And it can explode in ways that merely “getting Reddited” cannot. Witness my friend Kristyna’s Medium post, which more than 32,000 people have recommended.

這是一個良性循環。 而且它可能以僅“重新定義”無法實現的方式爆炸。 目睹我的朋友克里斯蒂娜(Kristyna)的中級職位 ，推薦人數超過32,000。

媒介使社區更容易撰寫和分發文章 (Medium makes it easy for a community to author and distribute articles)

There are dozens of reasonable blogging tools to choose from: Wordpress, Ghost, Octopress — even Blogger. But none of them make it as easy to publish your friends’ articles alongside your own as Medium does.

有數十種合理的博客工具可供選擇：Wordpress，Ghost，Octopress甚至Blogger。 但是，它們都沒有像Medium一樣容易地將您朋友的文章與您自己的文章一起發布。

With our old blog, I ended up writing a vast majority of the articles myself. This wasn’t for lack of trying — it was hard to get even the most dedicated members of our community to research interesting articles, then log into our system and write them.

在我們的舊博客中，我最終自己寫了絕大多數文章。 這并不是因為沒有嘗試-甚至很難讓我們社區中最敬業的成員研究有趣的文章，然后登錄我們的系統并編寫它們。

With Medium, anyone can write an article on their own initiative, then submit it to our Medium publication. After some light editing, I can syndicate their article to the tens of thousands of people who follow Free Code Camp’s publication. And there’s no ambiguity that they wrote the article, and at the bottom of the article, there’s a button readers can click to follow them.

使用Medium，任何人都可以主動撰寫文章，然后將其提交給我們的Medium出版物。 經過少量的編輯后，我可以將他們的文章聯合發布給Free Code Camp出版的成千上萬的人。 他們寫這篇文章沒有任何歧義，在文章的底部，讀者可以單擊以跟隨他們 。

We’ve also been able to expand the readership of articles by people from other open source projects, like OhMyZSH.

我們還能夠擴大其他開源項目(例如OhMyZSH)的讀者對文章的了解 。

Medium Publications make it easy to “signal boost” people from other projects and communities, helping them more quickly get the early followers they need to become widely-read thought leaders in their area.

中等出版物使從其他項目和社區中“吸引人”的人員變得容易，從而幫助他們更快地找到他們所需要的早期追隨者，以成為所在地區廣泛的思想領袖。

So far in 2016, our open source community has been able to publish roughly one article per day. And only a handful of these articles were written by me. And this is largely thanks to the simplicity and transparency of Medium publications.

在2016年到目前為止，我們的開源社區每天能夠發表大約一篇文章。 這些文章中只有少數是我寫的。 這在很大程度上要歸功于Medium出版物的簡單性和透明性。

表達媒介 (A Medium for expression)

Moving to Medium is pretty safe. You can subdomain a Medium publication to your own domain. You can also easily export your articles out of Medium if you change your mind.

轉移到中型非常安全。 您可以將“中等”出版物子域化為您自己的域。 如果您改變主意，也可以輕松地從Medium中導出文章。

Medium is still relatively new, and its traffic is steadily growing. The platform itself is under heavy development, and constantly improving.

中等還是相對較新，其流量也在穩定增長。 該平臺本身正在大力發展，并在不斷完善。

Medium is quickly cementing itself as “one of those websites people visit every day” — to the extent that major newspapers and magazines are now producing articles specifically for Medium, and President Obama even publishes his speeches here.

中型媒體正在Swift鞏固自己的地位，成為“人們每天訪問的網站之一”，以至于主要報紙和雜志現在都專門為中型媒體制作文章，而奧巴馬總統甚至在這里發表演講 。

Our open source community is growing, too. Our publication gets around 200 new followers a day, and — thanks to this large audience — pretty much everything we publish gets at least 1,000 views.

我們的開源社區也在增長。 我們的出版物每天有大約200個新關注者，而且-由于有如此眾多的受眾-我們發布的幾乎所有內容都至少獲得了1000次觀看。

We plan to keep our publication focused on design, development, data, and open source. If you’re writing about these subjects, and interested in reaching a wider audience, tweet me a link to your article, and we can look into syndicating it.

我們計劃使我們的出版物專注于設計，開發，數據和開源。 如果您正在撰寫有關這些主題的文章，并且想吸引更多的讀者，請向我發送一條指向您文章的鏈接，我們可以研究將其聯合。

I only write about programming and technology. If you follow me on Twitter I won’t waste your time. ?

我只寫關于編程和技術的文章。 如果您在Twitter上關注我，我不會浪費您的時間。 ？

翻譯自: https://www.freecodecamp.org/news/we-just-abandoned-our-blog-for-medium-you-probably-should-too-33e742a1d49/

svd medium