With all the attention to the newly debuted Instagram Reels from Facebook and the hilarious, bizarre world of TikTok, here’s a first impression on the two platforms and how they compare from a designer’s perspective.

所有人都在關注Facebook新近推出的Instagram卷軸，以及TikTok有趣而奇異的世界，這是這兩個平臺的第一印象，以及它們從設計師的角度進行比較的方式。

Disclaimer: I’m no longer a teenager, which probably places me out of the target audience for this type of app. The concept of mindless scroll feeds filled with short looping videos make me feel ancient (as I can still remember Vine’s untimely death) and behind on the times. Nevertheless, I wanted to document my first impressions trying their respective experiences.

免責聲明：我不再是青少年，這可能使我無法進入此類應用的目標受眾群體。 漫不經心的滾動進紙的概念充滿了短循環的視頻，使我感到古老(因為我仍然記得Vine的過早死亡)和時代的落后。 不過，我想記錄下我的第一印象，嘗試他們各自的經歷。

Let’s see how they compare:

讓我們看看他們如何比較：

卷軸上的亮點 (Highlights on Reels)

As video editing is a challenge even on computer where there’s a lot more space, both TikTok and Instagram probably could find ways to make it easier to edit videos easily swipes/taps on mobile.

由于即使在空間更大的計算機上，視頻編輯也是一個挑戰，因此TikTok和Instagram都可能會找到方法，使在移動設備上輕松滑動/輕按即可輕松編輯視頻。

Here’s some things that work well:

以下是一些行之有效的方法：

• Simple video creation options (effects gallery with a large amount of examples, straightforward music library, lyrics scrubbing feature)
  簡單的視頻創建選項(帶有大量示例的效果庫，簡單的音樂庫，歌詞清理功能)
• Convenient to use if you’re an existing Instagram user
  如果您是現有的Instagram用戶，使用方便

^These were all things that made it easier for me as a new user to create a post in a short amount of time on Reels.

^所有這些使我作為新用戶更容易在短時間內在Reels上創建帖子。

The name of the product also made more sense in relation to how it works — I don’t understand what the term “TikTok” is meant to convey but a “Reel” sounds similar to a movie reel or a compilation of clips.

產品的名稱在工作方式上也更有意義-我不明白“ TikTok”一詞的含義是什么，但是“ Reel”聽起來像電影卷軸或剪輯片段。

Room for improvement:

改進空間：

The signup process for Instagram, which is required for Reels led me to a wall of cards with steps to complete: adding my contacts, following accounts and so forth whereas for TikTok I could watch videos without even installing an app from their website. Instagram (web) has more of a feeling of a gated community where login is prompted after a few scrolls whether for photos or videos (Note: Reels are currently not shown on web, not sure why).

Instagram注冊過程是Reels所必需的，這使我陷入了一堵墻，其中需要完成一些步驟：添加我的聯系人，跟蹤帳戶等，而對于TikTok，我什至可以觀看視頻，甚至無需從其網站上安裝應用。 Instagram(網絡)更像是一個封閉的社區，在滾動幾張照片或視頻后提示登錄，提示登錄(注意：卷軸當前未顯示在網絡上，不確定為什么)。

TikTok的亮點 (Highlights on TikTok)

Here’s some things that work well:

以下是一些行之有效的方法：

• Low barrier entry point
  低障礙進入點
• Discovery of new content (even educational content) outside of who I follow
  在我關注的人之外發現新內容(甚至是教育內容)
• Features for encouraging interactions between users
  鼓勵用戶之間互動的功能

For TikTok, it took less than 2 minutes to finding something fun without even going through a signup process. Initially, I went into both platforms with low expectations on the content. My first recommended videos from Reels were animal videos which were okay albeit nothing vastly different than what I’ve seen from any other platforms (ex. Reddit, Facebook, YouTube, Tumblr, Pinterest etc.).

對于TikTok來說，花了不到2分鐘的時間才找到有趣的東西，甚至沒有經過注冊過程 。 最初，我進入這兩個平臺時對內容的期望不高。 我最初推薦的Reels視頻是動物視頻，雖然與我在其他任何平臺(例如Reddit，Facebook，YouTube，Tumblr，Pinterest等)上看到的視頻都沒有很大不同，但它們還是可以的。

While casually browsing TikTok, I quickly found content I enjoyed from well-known public figures (ex. Bill Nye) which was an unexpected surprise, along with some unique recipe videos for trendy food.

在隨意瀏覽TikTok時，我很快發現了我從著名的公眾人物(例如Bill Nye)中獲得的內容，這是一個意想不到的驚喜，還有一些關于時尚食品的獨特食譜視頻。

There was a surprising amount of educational content from doctors, teachers and other professional experts, though it’s questionable how trustworthy the content actually is.

來自醫生，教師和其他專業專家的教育內容令人驚訝，盡管該內容實際上有多可靠值得懷疑。

Each trend under the “Discover” tab seems to have the potential to bring together a new community of users around a shared interest sort of like a shared Pinterest board on steroids.

“發現”選項卡下的每種趨勢似乎都有可能圍繞共同的興趣將新的用戶群體聚集在一起，就像類固醇的共享Pinterest板一樣。

I saw fun ways to encourage interactions/collaborations between users:

我看到了一些有趣的方法來鼓勵用戶之間的交互/協作：

1. Duet — gives the ability to allow users to create content featuring an initial video, with both videos appearing side by side on the screen. Makes sense given the parent company ByteDance merged the popular lip-syncing app Musical.ly into TikTok.

   Duet —使用戶能夠創建包含初始視頻的內容，并且兩個視頻并排出現在屏幕上。 考慮到母公司ByteDance將流行的口型同步應用Musical.ly合并到TikTok中，這是有道理的 。

2. React — gives the ability for users to react to video with a self-recording. This seems to be a popular existing format similar to the Reaction videos from YouTube but makes it even easier for users to replicate this format.

   React —使用戶能夠通過自我錄制對視頻做出React。 這似乎是一種流行的現有格式，類似于YouTube上的“ React”視頻，但使用戶更容易復制此格式。

Room for improvement:I was confused navigating TikTok’s vast amount of video creation options, given the numerous effects and actions (trim/cut/split, transitions, sound/filters/text, durations, etc.) for video editing. It felt overwhelming to figure out how things worked as a beginner.

改進的空間：考慮到用于視頻編輯的眾多效果和動作(修剪/剪切/分割，過渡，聲音/濾鏡/文本，持續時間等)，我對TikTok的大量視頻創建選項感到困惑。 弄清楚初學者是如何工作的，這讓人感到不知所措。

That said, the beauty of customization options is that it output can be really creative and high quality for the users that are dedicated to use these tools well. The “For You” tab showed some unique types of video cuts that which made me want to learn how to further improve my editing skills.

就是說，自定義選項的優點在于，對于致力于使用這些工具的用戶而言，它的輸出可以真正具有創意和高質量。 “為您”選項卡顯示了一些獨特的視頻剪輯類型，這使我想學習如何進一步提高編輯技能。

結論 (Conclusion)

On Instagram, there’s stigma of people posting “perfect realities”, whereas I can sense the appeal of a less filtered version from the videos on TikTok which even has the tagline “Real People. Real Videos” on its site. Since Instagram’s app already has both photos, Stories (short form videos which disappears after 24 hours) and IGTV (long form videos), adding Reels is another addition for users to contend with. Instagram has a rap for pushing more sponsored posts and content but that may be only a matter of time for any platform with a large audience.

在Instagram上，有人在張貼“完美的現實”的污名，而我可以從TikTok上的視頻中感覺到過濾程度較低的版本的吸引力，甚至還有標語“真實的人”。 真實視頻”。 由于Instagram應用程序已經包含照片，故事(簡短視頻(在24小時后消失)和IGTV(長視頻))，因此添加Reels是用戶需要應對的另一項內容。 Instagram有一個說唱來推動更多贊助的帖子和內容，但這對于擁有大量觀眾的任何平臺來說只是時間問題。

If you already use Instagram, it’s easy to switch over and browse Reels as you would a Story from people you follow, making it familiar but definitely not the wild, unexpected world of the trending music/hashtags like TikTok.

如果您已經使用過Instagram，則可以輕松地切換和瀏覽Reels，就像從您追隨的人那里獲得一個故事一樣，使其熟悉，但絕對不是像TikTok這樣的流行音樂/標簽的狂野，意想不到的世界。

For the video create workflow, I can definitely see a strong resemblance between the two apps. Both platforms are similar in how users capture short snippets of video, layer on music/filters and final edits before posting.

對于視頻創建工作流程，我絕對可以看到兩個應用程序之間的強烈相似之處。 兩種平臺在用戶捕獲短視頻片段，在音樂/過濾器上分層以及在發布之前進行最終編輯的方式類似。

Quality content and authentic engagements matters most for healthy social media platforms. This is where I see TikTok having an advantage for being more “real” and refreshing in terms of the content created, whether prompted from hashtags or their community.

對于健康的社交媒體平臺而言，高質量的內容和可靠的參與最為重要。 在這里，我看到TikTok的優勢在于，無論是從主題標簽還是從其社區獲得提示，TikTok的內容都更加“真實”并令人耳目一新。

Both platforms probably can fulfill their audience’s need for something to do given quarantine boredom. The ways they differ in how to incentive creators while also generating authentic interactions between creators/followers and the wider community will make this battle interesting to observe in the future.

鑒于隔離無聊，這兩個平臺可能都能滿足受眾的需求。 他們在激勵創作者的方式上有所不同，同時在創作者/追隨者與更廣泛的社區之間產生真實的互動，這將使這場戰斗在未來變得有趣起來。