“In everything you do, refine your skills and knowledge about fundamental concepts and simple cases. Once is never enough. As you revisit fundamentals, you will find new insights. It may appear that returning to basics is a step backward and requires additional time and effort; however, by building on firm foundations you will soon see your true abilities soar higher and faster.”― Edward B. Burger, The 5 Elements of Effective Thinking

“在您做的所有事情中，都要提高您對基本概念和簡單案例的技能和知識。 一次是永遠不夠的。 重新審視基礎知識時，您會發現新的見解。 看來，回歸基礎是倒退的一步，需要更多的時間和精力； 但是，通過建立牢固的基礎，您很快就會看到自己的真正能力在不斷提高和提高。”- 愛德華·B·伯格，《有效思維的五個要素》

There, that’s my pretentious intro-quote. 😂 Let’s jump into it.

在那里，這是我自命不凡的簡介。 😂讓我們跳進去。

1.不要使用100％飽和黑色。 (1. Don’t use 100% saturated black.)

The first design tip I’ve ever given was to not use full black if possible. Throughout the years I came across designers and artists talking about using a darker shade of colour to replace black to bring depth and interest. Simply using a less saturated black would elevate the overall design.

我曾經給出的第一個設計提示是，如果可能的話，不要使用全黑。 這些年來，我碰到DESIG 凈入學率和藝術家談論使用顏色暗的陰影來代替黑色帶來的深度和趣味。 簡單地使用飽和度較低的黑色將提升整體設計。

And as much as how contrast is important, black and white is actually not the ideal match for accessibility, as mentioned in this research paper.

正如對比度如何重要一樣，正如本研究論文所述，黑白實際上并不是可訪問性的理想選擇。

2.限制字體選擇。 (2. Limit font choice.)

The more fonts you have on a page, the more complicated and messy it’ll look. Unless you know what you’re doing, don’t attempt.

頁面上的字體越多，看起來就越復雜和凌亂。 除非您知道自己在做什么，否則不要嘗試。

Also make it a point to choose a font that’s actually readable, unless you’re using it for other purposes like adding texture or depth to the design. Fancy scripts might be nice but if the viewer can’t read it, there really isn’t a point (see point 6).

還要選擇一個真正可讀的字體，除非您將其用于其他目的，例如在設計中添加紋理或深度。 精美的腳本可能不錯，但是如果觀眾看不懂它，那真的沒有意義(請參閱第6點)。

If you’re unsure about how to pair fonts, you have 3 options:1. Choose one typeface that has a variety of weight.2. Use font pairings recommended by sites like Fontjoy, Fontpair and Typespiration.3. Go read my article on Practical Guide to Font Pairing for starters and build your own eye for font pairing.

如果不確定如何配對字體，則有3種選擇：1。 選擇一種具有多種重量的字體2。 使用Fontjoy ， Fontpair和Typespiration .3。等網站推薦的字體配對。 為入門者閱讀我在“字體配對實用指南”上的文章，并為字體配對建立自己的眼睛。

3.以路線為基礎。 (3. Alignment as foundation.)

Having an alignment helps structure your design. Generally alignment matters especially in type content because of the smaller size or visual weight it takes up as compared to images.

進行對齊有助于結構設計。 通常，對齊方式尤為重要，因為與圖像相比，對齊方式尤其重要，因為它占用的尺寸或視覺重量較小。

As a general rule for type, align left if your copy is in bullet-point form, it has variable (eg. blog), or formal content. And align justify only if the final output of content is fixed (eg. content for site that will not be changed). Center alignment, imho, should only be used for a small block of text.

作為類型的一般規則，如果您的副本采用項目符號形式，具有變量(例如Blog)或正式內容，則請向左對齊 。 和對齊如果內容的最終輸出是固定的(例如，將網站的內容不會被改變)僅自圓其說 。 居中對齊 ，恕我直言，僅應用于一小段文本。

If you’re using a grid, definitely check the design from time to time without the grid. The grid system exist for the purpose of alignment (and spacing), so don’t use it blindly. You don’t have to align every single element to something but it’s important to take note of it and judge by eye, which brings us to the next point.

如果您使用的是網格，請務必不使用網格不時檢查設計。 網格系統是為了對齊(和間隔)而存在的，因此不要盲目使用它。 您不必使每個元素都與某物對齊，但是注意并通過肉眼判斷很重要，這將我們帶到了下一個要點。

4.用肉眼而不是用工具平衡。 (4. Balance by eye, not by tool.)

Our eyes always play tricks on us, so sometimes what is aligned using the design tools doesn’t look balanced or aligned.

我們的眼睛總是在戲弄我們，因此有時使用設計工具對齊的內容看起來并不平衡或對齊。

In physics, balance is calculated by force and distance (f? x d?=f? x d?). 🤓 Translated in design terms that’s visual weight and negative space (with visual weight split further down into colour, size and contrast). If in doubt, trust your eyes (and maybe a few other pair of eyes).

在物理學中，平衡是通過力和距離(f?xd?= f 2 x d 2)計算的。 in在設計上翻譯為視覺重量和負空間 (視覺重量進一步細分為顏色，大小和對比度) 。 如有疑問，請信任您的眼睛(也許還有其他幾雙眼睛)。

5.并非所有事物都必須均勻分布。 (5. Not everything has to be spaced equally.)

I’m not referring to negative space in general, but spacing to signify that a group of elements is erm, a group. This point seem like such a silly thing to mention but it’s something that’s surprisingly debatable with some people I’ve worked with.

我一般不是在指負數，而是用空格來表示一組元素是erm，即一組。 提到這一點似乎很愚蠢，但是與我一起工作過的一些人對此卻產生了令人驚訝的爭論。

For example, in type setting, spacing between headings, subheadings and body copy. Instead of spacing the 3 equally, having a spacing between subheading and body copy would be more aesthetically pleasing.

例如，在類型設置中，標題，子標題和正文之間的間距。 除了將3均勻地隔開以外，在副標題和正文之間留有一定的間距在美學上會更令人愉悅。

6.始終考慮可見性 (6. ALWAYS consider visibility)

Your design should be something that you can actually see– meaning the size, colour contrast, font, alignment, and crop of images and type. Make sure that the elements are cut off at a spot where they are still visible, legible and that there are no awkward corners or tiny spots left behind because it’s distracting.

您的設計應該是您實際可以看到的東西-意味著大小，顏色對比度，字體，對齊方式以及圖像和類型的裁剪。 確保在一個仍可見，清晰的地方切掉這些元素，并且不要因為它們分散注意力而留下尷尬的角落或微小的斑點。

Accessibility is a whole other topic but here’s some articles for further reading: Designing for accessibility is not that hard7 Things Every Designer Needs to Know about Accessibility

可訪問性是另一個主題，但是這里有一些文章可供進一步閱讀： 設計可訪問性并不是那么困難 每個設計師都需要了解的7件事