The application of fashion as a form of aesthetic expression is a notion familiar to many. Every day, we curate ourselves with inspiration from rising trends, a perception of our personal preferences, and regards to practicality in the context of our environments.

時尚作為一種審美表達形式的應用是許多人所熟悉的概念。 每天，我們都會從不斷上升的趨勢中汲取靈感，了解自己的個人喜好，并在環境中關注實用性。

This relationship we form between body and material in response to time and place juxtaposes many different factors — undoubtedly, color as one of the most prominent elements. In the world of fashion, brands have strategically mastered color in not only showcasing how it can be used to reflect our inner selves, but also the image we hope to portray to others.

我們根據時間和地點在身體和材料之間形成的這種關系并存著許多不同的因素-毫無疑問，顏色是最突出的元素之一。 在時尚界，品牌在戰略上掌握了色彩，不僅展示了色彩如何反映我們的內心自我，而且還展示了我們希望向他人展示的形象。

印度時尚 (Vogue India)

In a cover issue starring Radhika Nair and Saffron Vadher, Vogue India brilliantly evoked themes of royalty from an incredible color palette displayed in both attire and setting.

在拉迪卡·奈爾(Radhika Nair)和番紅花(Saffron Vadher)主演的封面中，《印度時尚》(Vogue India)巧妙地從服裝和布置中顯示的令人難以置信的調色板中喚起了皇室主題。

Channeling major Wes Anderson vibes, the accompanying photos showcase how the magazine was able to build a luxurious tone from its usage of pastels, bold pigments, and golden hues. While the dresses and accessories sported enough of an extravagant tone on their own, the ornamentation of the surroundings amplified the underlying lavish themes further.

隨附的照片顯示了韋斯·安德森的主要動感，展示了該雜志如何通過使用粉彩，大膽的顏料和金色色調來營造豪華的色調。 禮服和配飾本身就具有一種奢華的色調，而周圍的裝飾則進一步放大了潛在的奢華主題。

冷洗衣 (Cold Laundry)

A London based contemporary brand, Cold Laundry was born out of a desire to provide streetwear and minimalist fans contemporary quality clothing without sacrificing ethics. The brand is built on consciousness and kindness towards the planet, giving consumers a guilt-free conscious in a world dominated by fast fashion clothing brands.

作為一家倫敦現代品牌，Cold Laundry誕生于渴望在不犧牲道德風尚的前提下，為街頭服裝和極簡主義愛好者提供現代品質的服裝。 該品牌建立在對地球的意識和友善的基礎上，在快速時尚服裝品牌主導的世界中，賦予消費者無罪感。

“We wanted to break the negative stigma attached to fast fashion by consciously making decisions to say no to unfair trade practices making our manufacturing process as clean and earth-friendly as possible.”

“我們希望通過有意識地做出對不公平貿易慣例說不的決定，打破快速時尚帶來的負面污名，使我們的制造過程盡可能清潔和對地球友好。”

These values are clearly embodied in the creative direction — every Instagram post has a surreal, serene backdrop with matching tones in the model’s clothing. As a viewer, one’s automatically grasped by the peaceful aura of the natural gradients of the sky and scenery. The clothing, careful in not detracting attention away from the rest of the image, blends in with the delicate color palette to create a beautiful juxtaposition.

這些價值觀清楚地體現在創造性的方向上-每條Instagram帖子都有一個超現實的，寧靜的背景，并在模特的服裝中帶有相匹配的色調。 作為觀看者，人們會自動被天空和風景的自然梯度的寧靜氛圍所吸引。 服裝小心翼翼地將注意力從圖像的其余部分轉移開來，并與精致的調色板融合在一起，形成了美麗的并列。

香奈兒 (CHANEL)

Karl Lagerfeld, creative director of CHANEL, debuted his 2018 spring/summer collection in a self-installed French garden in the Grand Palais. With imported white and pink flowers and luscious greens covering the entirety of the set, he created an airy environment that set the tone for his debut designs —elegant haute couture creations including an end-of-show wedding piece.

香奈兒(CHANEL)創意總監卡爾·拉格斐(Karl Lagerfeld)在大皇宮(Grand Palais)的一個自裝法國花園中首次亮相了他的2018春夏系列。 他用進口的白色和粉紅色花朵和甜美的綠色覆蓋整個場景，營造出通風的環境，為他的處女秀設計奠定了基調-優雅的高級時裝創作，包括演出結束的婚禮作品。

Lagerfield’s strategy in enveloping audiences in a green estate further pushed the trope of a peaceful, romantic atmosphere. Additionally, his consistency in the use of a soft, natural toned color palette is seen across florals on set to the accessories and dresses the models were wearing on the runway.

拉格菲爾德(Lagerfield)將觀眾包圍在綠色莊園中的策略進一步推動了和平與浪漫氣氛的融合。 此外，模特們在跑道上穿著的花朵和連衣裙上都看到了他使用柔軟，自然色調調色板時的一致性。

By examining these various fashion brands more closely, I hope you feel more inspired to tastefully use color in your own creative projects.

希望通過更仔細地研究這些時尚品牌，希望您在自己的創意項目中更有靈感地使用色彩。

Thanks for reading! Join hundreds of others in following my newsletter to receive provoking links I find in design every month. Feel free to send me a tweet, follow me on Instagram, or learn more about me from my website.

謝謝閱讀！ 與其他數百人一起關注我的時事通訊，以每月收到我在設計中發現的令人發指的鏈接。 隨時給我發送一條推文 ， 在Instagram上關注我 ，或從我的網站上了解有關我的更多信息 。