mooc課程下載

by Laurie Pickard

通過勞里·皮卡德(Laurie Pickard)

如何使用十大商學院的免費課程制作MOOC“ MBA” (How to make a MOOC “MBA” using free courses from Top 10 business schools)

Back when massive open online courses (MOOCs) were new, I started a project to complete the equivalent of an MBA, using free courses. Platforms such as Coursera and edX were making headlines, and when I learned that leading universities (including business schools) were distributing online courses for free, I was inspired to construct a business education rather than pay an exorbitant amount for a degree.

當大規模的在線公開課程 (MOOC)剛出現時，我啟動了一個項目，使用免費課程完成相當于MBA的水平。 Coursera和edX等平臺成為頭條新聞，當我得知一流大學(包括商學院)正在免費分發在線課程時，我受到啟發去構建商業教育，而不是為學位支付高昂的費用。

I called the project the “No-Pay MBA” and I blogged about it at www.NoPayMBA.com. I finished my business education in 2016, and wrote a book to guide others interested in doing a self-made MBA (Don’t Pay For Your MBA, HarperCollins, 2017).

我稱該項目為“ No-Pay MBA”，并在www.NoPayMBA.com上發布了有關該項目的博客。我在2016年完成了商業教育，并寫了一本書來指導其他有興趣從事自制MBA的學生(《 不要為MBA付費》 ，HarperCollins，2017年 )。

Now that I’m working for the MOOC review site Class Central, I’ve been wondering, how would I approach this project today, given the wealth of new courses and tools that are now available?

現在，我正在為MOOC評估網站Class Central工作，我一直在想，考慮到現在可用的大量新課程和工具，我今天將如何處理這個項目？

When I was doing my No-Pay MBA, there were only a few business MOOCs available, so I basically signed up for all of them. Fortunately or unfortunately, so many respected business schools have released free courses — 1,867 business courses are currently listed on Class Central — that it would be impossible to do that today.

當我做免薪MBA時，只有少數幾種商業MOOC可用，因此我基本上注冊了所有這些MOOC。幸運的是，不幸的是，如此多受人尊敬的商學院已經發布了免費課程-Class Central目前列出了1,867個商科課程 -以至于今天不可能做到這一點。

Through my studies, I also came to believe that putting together an MBA-level education requires much more than simply ticking through a checklist of course topics. That’s partly because MOOCs differ from on-campus courses in scope, length, and rigor; and partly because creating your own MBA offers a tremendous opportunity to tailor the curriculum to your needs.

通過學習，我還相信，將MBA級教育整合在一起不僅需要簡單地選擇課程主題清單，還需要做更多的工作。部分原因是MOOC在范圍，長度和嚴謹性方面與校園課程不同。部分是因為創建自己的MBA提供了巨大的機會來根據您的需求定制課程。

My advice: start by learning some foundational business concepts in introductory-level courses, then develop some general business skills, and finally, dive deep in an area of concentration.

我的建議：首先在入門級課程中學習一些基本的商業概念，然后發展一些一般的商業技能，最后，潛入一個集中的領域。

Below is a sample course list that follows this advice, drawn entirely from business schools in U.S. News & World Report’s top ten. I cross referenced the U.S. News list with Class Central’s database to find around 90 courses from top ten schools, including the University of Pennsylvania (#3), MIT (#5), Northwestern (#6), the University of California Berkeley (#7), the University of Michigan (tied for #7), Columbia University (#9), and Dartmouth (#10).

以下是遵循此建議的示例課程清單，該清單完全取自《美國新聞與世界報道》前十名中的商學院。我通過Class Central的數據庫交叉引用了《美國新聞》列表，以查找前十所學校的大約90門課程，其中包括賓夕法尼亞大學 (＃3)，麻省理工學院 (＃5)，西北大學 (＃6)，加利福尼亞大學伯克利分校 (＃ 7)，密西根大學 (并列第7)，哥倫比亞大學 (第9)和達特茅斯 (第10)。

I used only courses from these schools not because there aren’t great MOOCs from business schools lower down in U.S. News’ ranking (the full course catalog of the University of Illinois’s iMBA, for example), but simply because A) I had to cut down the number of courses somehow, and B) I wanted to demonstrate that the content for a top-tier MBA is there for the taking.

我之所以只使用這些學校的課程，并不是因為在《美國新聞》的排名( 例如，伊利諾伊大學的iMBA的完整課程目錄)中沒有來自商學院的優秀MOOC，而僅僅是因為A)我不得不削減B)我想證明頂級MBA的內容可供選擇。

Note: The curriculum below is a pretty solid MBA program. However, it doesn’t include every topic that might be included in an MBA. Some notable gaps: project management, micro- and macroeconomics, and business ethics. It’s also rather light on operations management.

注意：以下課程是一個非常扎實的MBA課程。但是，它并未涵蓋MBA中可能包含的所有主題。一些明顯的差距：項目管理，微觀和宏觀經濟學以及商業道德。運維管理也很輕巧。

Another Note: While many of these courses do involve fees, all of them can be audited for free, either in full or in part. If you’re new to MOOCs, you can learn more about them in Class Central’s Beginners’ Guide to Massive Open Online Courses.

另一個注意事項：盡管這些課程中有許多確實涉及收費，但是所有這些都可以全部或部分免費審計。如果您不熟悉MOOC，則可以在Class Central的“大規模開放式在線課程初學者指南”中了解有關它們的更多信息。

基礎商業概念(4門課程) (Foundational Business Concepts (4 courses))

The four courses in the Business Foundations Specialization from the University of Pennsylvania’s Wharton School of Business are a popular starting place for those new to the world of business. I suggest taking all four.

賓夕法尼亞大學沃頓商學院的商業基礎專業課程中的四門課程對于那些剛接觸商業領域的人來說是一個受歡迎的起點。我建議全部四個服用。

Introduction to Marketing, University of Pennsylvania via Coursera

賓夕法尼亞大學 營銷學 導論( 通過Coursera)

Introduction to Financial Accounting, University of Pennsylvania via Coursera

賓夕法尼亞大學 財務會計概論

Introduction to Operations Management, University of Pennsylvania via Coursera

賓夕法尼亞大學 運營管理概論

Introduction to Corporate Finance, University of Pennsylvania via Coursera

賓夕法尼亞大學 企業金融概論

一般商業和管理技能(4–6門課程) (General Business and Management Skills (4–6 courses))

Quantitative modeling, negotiation, project and people management, decision-making, leadership, and communication are important skills regardless of industry. I recommend taking at least one course that covers each of the aforementioned topics, for a total of between four and six courses.

無論行業如何，定量建模，談判，項目和人員管理，決策，領導力和溝通能力都是重要技能。我建議至少選修一門涵蓋上述每個主題的課程，總計四至六門課程。

Fundamentals of Quantitative Modeling, University of Pennsylvania via Coursera

賓夕法尼亞大學 量化模型基礎 課程(通過Coursera)

Decision-Making and Scenarios, University of Pennsylvania via Coursera

賓夕法尼亞大學通過Coursera 制定決策和方案

Managing Talent, University of Michigan via Coursera

通過Coursera 管理 密歇根大學的 人才

Leading Teams, University of Michigan via Coursera

密西根大學通過Coursera 領導團隊

Scaling Operations: Linking Strategy and Execution, Northwestern University via Coursera

擴展操作：鏈接策略和執行 ， 西北大學通過Coursera

High Performance Collaboration: Leadership, Teamwork, and Negotiation, Northwestern University via Coursera

高性能協作：領導力，團隊精神和談判能力 ， 西北大學，Coursera

Leadership Communication for Maximum Impact: Storytelling, Northwestern University via Coursera

領導力溝通，以發揮最大影響力： 通過Coursera ， 西北大學 講故事

Inspiring and Motivating Individuals, University of Michigan via Coursera

激勵和激勵個人 ， 密西根大學通過Coursera

Making Successful Decisions through the Strategy, Law & Ethics Model, University of Michigan via Coursera

通過Coursera，通過密歇根大學 的戰略，法律與道德模型做出成功的決策

Successful Negotiation: Essential Strategies and Skills, University of Michigan via Coursera

成功的談判：基本策略和技巧 ， 密西根大學，Coursera

集中精力(8-10門課程) (Concentration (8–10 courses))

I advise anyone pursuing self-directed education to develop deep knowledge and skills in an area of concentration. This is where you can reap the real value of a self-directed education. Focus on a discrete area, take courses that are rigorous, and put what you learn into practice in real world scenarios.

我建議任何追求自主學習的人在集中的領域中發展深厚的知識和技能。在這里，您可以收獲自我教育的真正價值。專注于一個分散的領域，參加嚴格的課程，并將您學到的東西付諸實踐。

I’ve listed three possible MBA concentrations that could be constructed from courses offered by the top ten B-schools, excluding pre-packaged options such as the MicroMasters in Supply Chain Management from MIT.

我列出了可以從排名前十的B學校開設的課程中構建的三種可能的MBA集中課程，其中不包括預先打包的選項，例如麻省理工學院的供應鏈管理碩士。

選項1 —創業精神 (Option 1 — Entrepreneurship)

Entrepreneurship is the obvious choice for someone interested in starting a business. Added bonus: if you’re planning on being your own boss you won’t have to defend the value of your self-directed education in a job interview.

對于有興趣創業的人來說，創業是顯而易見的選擇。額外的好處：如果您打算成為自己的老板，則不必在求職面試中捍衛自我指導的教育的價值。

Entrepreneurship 1: Developing the Opportunity, University of Pennsylvania via Coursera

企業家精神1： 通過Coursera 開發 賓夕法尼亞大學 的機會

Entrepreneurship 2: Launching your Start-Up, University of Pennsylvania via Coursera

創業2： 通過Coursera 啟動 賓夕法尼亞大學

Entrepreneurship 3: Growth Strategies, University of Pennsylvania via Coursera

創業3：增長策略 ， 賓夕法尼亞大學，Coursera

Entrepreneurship 4: Financing and Profitability, University of Pennsylvania via Coursera

創業精神4：融資與獲利能力 ， 賓夕法尼亞大學，經由Coursera

Entrepreneurship in Emerging Economies, Harvard University via edX

哈佛大學通過edX開展 創業活動

Becoming an Entrepreneur, Massachusetts Institute of Technology via edX

通過edX 成為 麻省理工學院 的企業家

The Iterative Innovation Process, Massachusetts Institute of Technology via edX

麻省理工學院通過edX進行 的迭代式創新過程

CS50’s Computer Science for Business Professionals, Harvard University via edX

哈佛大學CS50商業專業計算機科學 ， 通過edX

選項2-數字策略 (Option 2 — Digital Strategy)

With plenty of courses and many opportunities to use your skills in the real world, digital strategy makes for an excellent area of concentration. Being a relatively new field, it may also be easier to get a job in this area without a traditional degree.

通過大量的課程和許多在現實世界中使用技能的機會，數字策略可以使您專注于某個領域。作為一個相對較新的領域，在沒有傳統學位的情況下在該領域找到工作也可能會更容易。

What is Social?, Northwestern University via Coursera

什么是社交？ ， 西北大學通過Coursera

The Importance of Listening, Northwestern University via Coursera

西北大學 聽力課程 的重要性

Engagement & Nurture Marketing Strategies, Northwestern University via Coursera

西北大學通過Coursera的 互動與培育營銷策略

Content, Advertising & Social IMC, Northwestern University via Coursera

內容，廣告和社交IMC ， 西北大學(通過Coursera)

The Business of Social, Northwestern University via Coursera

西北大學 社會 學院經Coursera

Marketing Analytics: Price and Promotion Analytics, University of California, Berkeley via edX

營銷分析：價格和促銷分析 ， 加州大學伯克利分校，通過edX

Marketing Analytics: Competitive Analysis and Market Segmentation, University of California, Berkeley via edX

營銷分析：競爭分析和市場細分 ， 加州大學伯克利分校，通過edX

Marketing Analytics: Products, Distribution and Sales, University of California, Berkeley via edX

營銷分析：產品，分銷和銷售 ， 加利福尼亞大學伯克利分校，通過edX

Marketing Analytics: Marketing Measurement Strategy, University of California, Berkeley via edX

Marketing Analytics：Marketing Measurement Strategy ， 加利福尼亞大學，伯克利分校，通過edX

Marketing Analytics, Columbia University via edX

哥倫比亞大學 營銷分析 ， 通過edX

Writing for Social Media, University of California, Berkeley via edX

加州大學伯克利分校通過edX 為社交媒體撰寫

Content Strategy for Professionals: Engaging Audiences, Northwestern University via Coursera

專業人員的內容策略：吸引受眾 ， 西北大學通過Coursera

Content Strategy for Professionals: Managing Content, Northwestern University via Coursera

專業人員的內容策略： 通過Coursera 管理內容 ， 西北大學

Content Strategy for Professionals: Expanding Your Content’s Reach, Northwestern University via Coursera

專業人士的內容策略： 通過Coursera 擴大您的內容覆蓋率 ， 西北大學

Content Strategy for Professionals: Ensuring Your Content’s Impact, Northwestern University via Coursera

專業人士的內容策略：確保您內容的影響力 ， 西北大學，Coursera

Omnichannel Strategy and Management, Dartmouth via edX

達特茅斯全 渠道戰略與管理 ， 通過edX

選項3-財務 (Option 3 — Finance)

Finance is a more risky area of concentration, since it can be hard to break into the industry without the right credentials. However, if you already have a foot in the door, there are plenty of finance courses at the MBA level.

金融是一個風險較高的集中領域，因為如果沒有正確的憑據，很難進入該行業。但是，如果您已經涉足這一領域，那么有很多MBA級別的金融課程。

Valuation: Alternative Methods, University of Michigan via Coursera

估價：替代方法 ， 密西根大學，Coursera

Financial Engineering and Risk Management Part I, Columbia University via Coursera

哥倫比亞大學 金融工程與風險管理第一部分( 通過Coursera)

Financial Engineering and Risk Management Part II, Columbia University via Coursera

哥倫比亞大學 金融工程與風險管理第二部分( 通過Coursera)

Modeling Risk and Realities, University of Pennsylvania via Coursera

賓夕法尼亞大學通過Coursera 建模風險與現實

Corporate Financial Policy, University of Michigan via edX

密歇根大學 企業財務政策 ， 通過edX

Principles of Valuation: Risk and Return, University of Michigan via Coursera