I studied graphic design at an art school where typography was a core focus. I took 3 levels of typography classes and nearly lost my mind! But even before I studied type, I had a soft spot for signage. It’s one of the themes I enjoy shooting most around San Francisco.

我在一所以排版為重點的藝術學校學習平面設計。 我參加了3個印刷術課程，幾乎迷失了方向！ 但是甚至在我學習文字之前，我對標牌情有獨鐘。 這是我最喜歡在舊金山拍攝的主題之一。

Typography is the style, arrangement, and appearance of letters. These letters can be printed page like a book or a poster, or digitally displayed on a screen like a landing page or an app. It’s the art and technique of arranging type to make written language legible, readable, and visually appealing.

排版是字母的樣式，排列和外觀。 這些字母可以像書或海報一樣打印在頁面上，也可以在登陸頁面或應用程序等屏幕上數字顯示。 排列字體的技術是使書面語言清晰易讀，具有視覺吸引力。

But maybe you never thought about all the various categories within signage. I encourage you to explore your surroundings and find these types of signage. Think of it as a guided photo walk or scavenger hunt.

但也許您從未考慮過標牌中的所有各種類別。 我鼓勵您探索周圍的環境并找到這些標牌。 可以將其視為帶導游的照片漫步或尋寶游戲。

1.腳本標牌 (1. Script signage)

Probably one of the most popular signage types, everyone loves a good script. Script signs can be simple with one fluid stroke or decorative and full of flourished embellishments.

也許是最受歡迎的標牌類型之一，每個人都喜歡一個好的腳本。 腳本符號可以很簡單，只需一個流暢的筆觸或裝飾，并充滿蓬勃的點綴。

Formal scripts began their debut in the early 1700s by writing masters and engravers such as George Bickham, George Shelley, and George Snell. The letters originated from a quill or metal nib pen forming thick and thin strokes. There are plenty of wonderful script typefaces out there but the most intriguing include original letterforms.

正式的腳本在1700年代初開始首次亮相，主要是編寫喬治·比克罕(George Bickham)，喬治·雪萊(George Shelley)和喬治·斯內爾(George Snell)等雕刻大師和雕刻師。 字母源自形成粗筆細筆的鵝毛筆或金屬筆尖筆。 有很多很棒的腳本字體，但是最吸引人的包括原始字母格式。

2.優雅的襯線標牌 (2. Elegant serif signage)

By definition, a serif is a small decorative line added as an embellishment to the basic form of a character. One of the most common serif typefaces is Times New Roman, usually included in every word processor on a computer. But don’t be fooled by this common typeface, there are many examples of elegant serif signage out there like the ones shown below.

根據定義， 襯線是為裝飾角色的基本形式而添加的小裝飾線。 最常見的襯線字體之一是Times New Roman，通常包含在計算機的每個文字處理程序中。 但是不要被這種常見的字體所迷惑，下面有許多精美的襯線標志示例，如下所示。

3.老式標牌 (3. Vintage signage)

Antique and vintage signs are quite popular these days. They advertise anything from soda fountains to household appliances and more. This type of signage tends to be more creative in mediums such as porcelain, wood, tin, and my favorite, neon.

如今，古董和復古標志很受歡迎。 他們刊登廣告，從汽水瓶到家用電器等等。 這種標牌往往在諸如瓷器，木頭，錫和我最喜歡的霓虹燈之類的媒介中更具創造力。

What’s most intriguing about this type of signage is when you see it you’re immediately transported to another time and place. People yearn for reminders of the past, it’s one reason we connect with vintage signage. Take a look at these signs for some inspiration on your vintage hunt.

這種標牌最吸引人的地方是，當您看到它時，您會立即被運送到另一個時間和地點。 人們渴望回憶過去，這是我們與老式標牌建立聯系的原因之一。 看看這些標志，為您的復古狩獵帶來一些靈感。

4.大膽的San Serif標牌 (4. Big and bold san serif signage)

Big and bold sans serif signs are the complete opposite of the elegant serif. A typeface without a serif is called sans serif, from the French sans meaning “without”. In print, most headlines use sans serif typefaces while serif typefaces are used for body copy. One of the most common san serif typefaces you’ll find on your computer is Arial.

粗體的無襯線標志與典雅的襯線完全相反。 沒有襯線的字體稱為sans serif，從法語sans的意思是“無”。 在印刷品中，大多數標題使用無襯線字體，而襯線字體用于正文復制。 您可以在計算機上找到的最常見的San Serif字體之一是Arial。

It’s modern and makes a statement. See if you can spot examples of big and bold sans serif signage in your city like these.

它是現代的，可以發表聲明。 看看您是否能在這些城市中找到大膽的無襯線標牌示例。

5. Helvetica標牌 (5. Helvetica signage)

Speaking of Arial and other sans serifs, Helvetica is arguable the most popular typeface out there or at least the most well-known. There’s even a documentary on the typeface and clever merchandise all over the internet. People either love it or hate it. Here are a few examples of Helvetica signage out in the open.

談到Arial和其他無襯線字體，Helvetica可以說是最受歡迎的字體，或者至少是最著名的字體。 甚至在互聯網上甚至還有關于字體和巧妙商品的紀錄片。 人們要么喜歡它，要么討厭它。 以下是公開展示Helvetica標牌的一些示例。

6.腳本和無襯線組合標牌 (6. Script and sans serif combination signage)

Most of the above examples are based on one typeface but the magic happens when you combine two styles to create something new. When you capture the elegant and unique qualities of a script and add the bold and modern qualities of a sans serif, you get a dynamic combination like these.

上面的大多數示例都基于一種字體，但是當您將兩種樣式結合起來以創建新的東西時，魔術就發生了。 當您捕獲腳本的優雅獨特的特質并添加無襯線的大膽而現代的特質時，您將得到這樣的動態組合。

7.裝飾標牌 (7. Decorative signage)

Decorative and display typefaces in signage are playful and fun, just about anything is fair game. They became popular in the 19th century in posters and advertisements. The trick is to use decorative typefaces sparingly to not lose their artistic and eye-catching effect. They’re perfect for an accent, a heading, or title. Take a look at these distinct decorative styles.

標牌上的裝飾字體和展示字體既有趣又有趣，幾乎任何事情都是公平的游戲。 它們在19世紀在海報和廣告中變得很流行。 訣竅是要少用裝飾性字體，以免失去其藝術性和醒目的效果。 它們非常適合重音，標題或標題。 看看這些獨特的裝飾風格。

8.長和垂直標牌 (8. Long and vertical signage)

Rather than based on a single typeface, vertical signage relates to the orientation they’re displayed in. We’re used to seeing most signage in a horizontal format like a billboard but many buildings (especially old theatres) use long vertical signs. Signage with vertically stacked letters is ideal for short words, they’re easy to see from afar like these beauties.

垂直標牌不是基于單個字體，而是與其顯示的方向有關。我們習慣于以廣告牌等水平格式看到大多數標牌，但是許多建筑物(尤其是老劇院)使用長的垂直標牌。 垂直堆疊字母的標牌是簡短單詞的理想選擇，它們很容易從遠處被這些美女看到。

9.現代標牌 (9. Modern signage)

The term modern is thrown around a lot these days and can possess several meanings. We’ll use the definition of “relating to present or recent types as opposed to the remote past”. These examples of signage feature modern type characteristics, use of materials, and minimal color palette.

如今， 現代一詞被廣泛使用，并且可以具有多種含義。 我們將使用“與現在或最近的類型相對，而不是遙遠的過去”的定義。 這些標牌示例具有現代字體特征，材料使用和最小的調色板。

10.字幕和劇院標牌 (10. Marquee and theatre signage)

One of my favorite types of signs is the marquee sign. A marquee sign is commonly placed over a theatre to present the play, movie, or artist appearing at the venue. Since the turnover is quick, these signs need to adapt easily, sometimes daily. Like the Scrabble tiles you use in a game, letters can be moved around to form new words.

字幕標志是我最喜歡的標志之一。 字幕標志通常放置在劇院上方，以呈現出現在該場所的戲劇，電影或藝術家。 由于周轉速度很快，因此這些信號需要輕松調整，有時每天調整一次。 就像您在游戲中使用的Scrabble磁貼一樣，字母可以四處移動以形成新單詞。

11.涂漆/手寫招牌 (11. Painted / hand-lettered signage)

Sign painting is the art of painting on buildings, billboards, or signboards to announce or advertise products, services, and events. Original, hand-painted signs are also making a comeback with a huge demand for lettering artists. For this signage type, the sky is the limit, no two signs are the same.

標志繪畫是在建筑物，廣告牌或招牌上繪畫以宣布或廣告產品，服務和事件的藝術。 原始的手繪標志也卷土重來，對刻字藝術家的需求也很大。 對于這種標牌類型，天空是極限，沒有兩個標牌是相同的。

12.信息標牌 (12. Informational signage)

By far the most important type of signage as it helps guide us in the right direction. Whether it’s a street sign for which freeway entrance or exit to take, we depend on clear signage to avoid getting lost.

迄今為止，最重要的標牌類型可以幫助我們指引正確的方向。 無論是高速公路出入口的路標，我們都依賴清晰的路標以避免迷路。

13.霓虹燈標牌 (13. Neon Signage)

I saved the best for last, neon signage. So much care and level of detail go into creating neon signs. They vary in color, thickness, and of course the style of typography. These signs are best captured at night, here are a few to satisfy your eyes.

我為最后的霓虹燈招牌保存了最好的東西。 創建霓虹燈招牌時要格外注意和細節。 它們的顏色，厚度和排版樣式各不相同。 這些標志最好在夜間捕捉，以下是一些可以滿足您的眼睛的情況。

There are many types of signage out there, these are just some of the most common ones you may see. I challenge you to go on a scavenger hunt and see how many you can find. Or just be a little more observant the next time you walk around your neighborhood or drive out of town, you’ll be amazed by the unique signs you find.

標牌的類型很多，這些只是您可能會看到的最常見的一些標牌。 我挑戰你去尋找尋寶游戲，看看你能找到多少。 或者，下次您在附近逛街或開車出城時要多觀察一些，您會因發現的獨特標志而感到驚訝。

All photos featured in this article are my own. For more photography inspiration, follow along on Instagram.

本文中的所有照片均為我自己的照片。 如需更多攝影靈感，請 在Instagram上關注 。