In my job as Design Team Lead at SimpleSite, I’ve recently been part of creating a set of Product Design Principles. In this process, I spent a lot of time studying the theory, learning about best practices, and getting inspired by some of the most successful companies.

在SimpleSite擔任設計團隊負責人的工作中，我最近參與了創建一組產品設計原則的工作。 在此過程中，我花費了大量時間研究理論，了解最佳實踐并從一些最成功的公司中獲得啟發。

Being able to connect the theory with concrete, real-life examples has been a huge help for us as we’ve worked on defining our own principles. That’s why I decided to put together this article. It consists of 2 main parts:

在我們努力定義自己的原理時，能夠將理論與具體的實際示例聯系起來對我們來說是一個巨大的幫助。 這就是為什么我決定整理這篇文章的原因。 它包括2個主要部分：

1. 4 characteristics of the best Product Design Principles

   最佳產品設計原則的4個特征

   4 characteristics of the best Product Design PrinciplesI also wrote about these in my more elaborate guide to Design Principles.

   最佳產品設計原則的4個特征 在我更詳盡的《 設計原則》指南中， 我也寫了這些 。

2. Collection of the best Product Design PrinciplesScroll down a bit if you’re just here to get inspired by Asana, Codecademy, Medium, Pinterest, and more.

   最佳產品設計原則集合 如果您只是在這里，請向下滾動一下，以獲取Asana，Codecademy，Medium，Pinterest等的啟發。

Whether you’re here to learn what the best Product Design Principles have in common, or simply get inspired by some concrete examples, I hope this article will be useful!

無論您是在這里學習最佳產品設計原則的共同點，還是只是從一些具體示例中獲得啟發，我都希望本文對您有所幫助！

最佳產品設計原則的4個特征 (4 characteristics of the best Product Design Principles)

As you’ll see in the examples later, there’s no one-size-fits-all when it comes to the format of your Product Design Principles. However, there are certain characteristics that the best ones seem to share. Use them as guidelines when creating your own set of principles, and let the examples at the end inspire your formatting and phrasing.

正如您將在后面的示例中看到的那樣，在“產品設計原則”的格式上，沒有一個萬能的。 但是，某些特征似乎是最好的。 在創建自己的原則集時將它們用作準則，并讓最后的示例激發您的格式和措辭。

1.?數量少?? (1.? Small in number ??)

Aim for 3 to 5 principles to ensure they will actually be remembered and used. More than that won’t be manageable, and there’s no way you and everyone else will be able to remember them all.

目標是3到5條原則，以確保將它們真正記住并使用。 除此之外，這將是無法管理的，您和其他所有人也將無法記住它們。

A small number of principles will make decisions easier — too many will make them harder.

少數原則會做出決定 更輕松 - 太多會使他們 更難 。

Take Pinterest as an example. While each of them is clarified with a few headlines and sentences, they stick to just three principles:

以Pinterest為例。 雖然每個標題都有一些標題和句子，但它們僅遵循三個原則：

1. Lucid

   清醒的

   It’s intuitive, not learned. It makes the user feel powerful. It makes the content taste better.

   這是直觀的，不是學習的。 它使用戶感到強大。 它使內容味道更好。

2. Animated

   動畫的

   It’s colorful. It’s visually responsive. It’s unexpected.

   真是豐富多彩。 視覺響應。 真是出乎意料

3. Unbreakable

   牢不可破

   It’s built for exploration. It’s impossible to mis-tap. It’s reversible.

   它是專為探索而設計的。 輕按是不可能的。 這是可逆的。

2.區分??? (2. Differentiating ???)

Why should someone pick you and not your competitor? Your Product Design Principles should help you answer this question.

為什么有人選擇您而不是您的競爭對手？ 您的產品設計原則應該可以幫助您回答這個問題。

Universal Design Principles are for everyone. Your Product Design Principles are not. Copying a Universal Design Principle and slapping your name on it is redundant. Avoid truisms like “We’re user-friendly” and “Keep things simple”.

通用設計原則適合所有人。 您的產品設計原則不是。 復制通用設計原則并在其上打上您的名字是多余的。 避免諸如“我們對用戶友好”和“讓事情簡單”這樣的瑣事 。

Ask yourself: Could the opposite be a Design Principle for another product? If not, it’s probably too universal to be a good differentiator for your product.

問問自己：相反的可能是另一種產品的設計原則嗎？ 如果不是這樣，那么它可能太普遍了，無法成為您產品的出色差異化產品。

Consider the “[Option A] over [Option B]” format to emphasize what your product is and what it is not. This will help you say no to features and ideas. The early Product Design Principles by Medium are a great example of this:

考慮“ [選項A]而非[選項B]”格式以強調您的產品是什么，而不是產品 。 這將幫助你說不特點和想法。 中等的早期產品設計原則就是一個很好的例子：

• Direction over Choice.

  選擇方向。

• Appropriate over Consistent.

  適當超過一致。

• Evolving over Finalized.

  逐步完善。

Choice, consistent, and finalized could hypothetically be prioritized in another product, which makes these principles work as differentiators for Medium.

假設可以在其他產品中優先考慮選擇，一致和最終確定 ，這使這些原則可以作為Medium的區分因素。

3.明確且可行的??? (3. Unambiguous and actionable ???)

Your Product Design Principles should help you take action in your daily work. They’re meant to eliminate potential solutions and guide you to a decision. A vaguely phrased statement with ambiguous terms won’t do that.

您的產品設計原則應有助于您在日常工作中采取行動 。 它們旨在消除潛在的解決方案，并指導您做出決定。 含糊不清的用語含糊措詞的聲明將無法做到這一點。

A great example is Codecademy’s first Design Principle. It’s extremely specific, it explains the underlying rationale, and it provides a concrete example:

一個很好的例子是Codecademy的第一個設計原則。 它非常具體，它解釋了基本原理，并提供了一個具體示例：

• One Column

  一欄

  Whenever possible, we have constrained our entire content to a single-column layout. This helped us focus on the core purpose of the page, while also giving us more control over our narrative. A one-column layout was also easier to implement within our first responsive design system, by minimizing variation between different screens and form factors, such as mobile and tablet.

  只要有可能，我們都將整個內容限制為單列布局。 這幫助我們專注于頁面的核心目的，同時也使我們能夠更好地控制自己的敘述。 通過最小化不同屏幕和外形尺寸(例如手機和平板電腦)之間的差異，在我們的第一個響應式設計系統中也更容易實現單列布局。

4.簡潔而令人難忘的??? (4. Concise and memorable ???)

Even if you limit yourself to 3 principles, you and your team won’t be able to remember them if they’re abstract and long-winded. They won’t stick in your minds and encourage a certain way of thinking. Instead, make sure your Product Design Principles are concise and memorable.

即使您將自己限制在3個原則上，但如果您和您的團隊過于抽象和費力，他們將無法記住它們。 他們不會留在您的腦海中，并會鼓勵某種思考方式。 相反，請確保您的產品設計原則簡明易懂。

Asana shows a good example of well-phrases Product Design Principles. Here are a couple of them for inspiration:

Asana展示了措辭良好的產品設計原則的一個很好的例子。 以下是一些啟發靈感的方法：

• Increase confidence through clarity.Within the application, and more broadly within teams, it is unambiguous what is happening and why.

  通過清晰度提高信心。 在應用程序內部以及更廣泛的團隊內部，正在發生什么以及為什么是明確的。

• Be consistent and standard, and innovate when it’s worth it.

  保持一致和標準，并在值得時進行創新。

  Users should feel like Asana is familiar yet modern.

  用戶應該覺得Asana既熟悉又現代。

Asana uses both icons and text labels to increase the clarity of their features, and even tooltips when a user hovers anything they can interact with (see screenshot below). They stick to familiar patterns, yet keep the design modern and joyful to use. I’m personally a big fan of Asana.

Asana同時使用圖標和文本標簽來提高其功能的清晰度，甚至在用戶懸停可以與之交互的內容時提供工具提示(請參見下面的屏幕截圖)。 他們堅持熟悉的模式，但保持設計的現代感和使用樂趣。 我個人是Asana的忠實粉絲。

產品設計原則的最佳范例 (The best examples of Product Design Principles)

The following products are sorted alphabetically, not by the quality of their principles. They’re all great, yet very different in their formatting and presentation. Check them out, get inspired, and use whatever you can when creating your own! We’ll cover the following:

以下產品按字母順序排序，而不是按其原理的質量排序。 它們都很棒，但格式和顯示方式卻大不相同。 檢查它們，激發靈感，并在創建自己的模型時竭盡所能！ 我們將介紹以下內容：

1. Asana
   朝體
2. Codecademy
   密碼學
3. Degreed
   學位的
4. Firefox
   火狐瀏覽器
5. Medium
   中
6. Pinterest
   Pinterest
7. Windows
   視窗
8. Wonderbly
   妙極了

朝體 (Asana)

This nice article explains why and how Asana created their Design Principles.

這篇不錯的 文章 解釋了Asana為何以及如何創建其設計原則。

• Allow users to focus on their work without interference.

  允許用戶專注于自己的工作而不會受到干擾。

  A user’s focus should be in their control, only distract users with changes that are personally relevant.

  用戶應將重點放在他們的控制上，僅通過個人相關的更改分散用戶的注意力。

• Increase confidence through clarity.

  通過清晰度提高信心。

  Within the application, and more broadly within teams, it is unambiguous what is happening and why.

  在應用程序內部以及更廣泛的團隊內部，正在發生什么以及為什么是明確的。

• Foster productive and emotionally satisfying interpersonal dynamics.

  培養富有成效和情感上令人滿意的人際關系。

  Users feel like they are part of a team, where they can count on each other to do their part, and feel like they’re moving forward towards a common goal.

  用戶覺得自己是團隊的一部分，可以互相依靠以發揮自己的作用，并覺得自己正在朝著一個共同的目標邁進。

• Design for fast, effortless, and intentional interactions.

  設計用于快速，輕松和有意的交互。

  Simple and common tasks should be frictionless and obvious; complex tasks should feel efficient and delightful. But, speed should not lead to inaccuracies.

  簡單而常見的任務應該毫不費力且顯而易見。 復雜的任務應該感到高效而令人愉快。 但是，速度不應導致錯誤。

• Empower everyone through progressive discoverability.

  通過逐步發現來賦予所有人權力。

  Everyone at all levels of experience with Asana should feel like they know how to use the product, regardless of how many features they use.

  擁有Asana各種經驗的每個人都應該覺得自己知道如何使用該產品，而不管他們使用了多少功能。

• Be consistent and standard, and innovate when it’s worth it.

  保持一致和標準，并在值得時進行創新。

  Users should feel like Asana is familiar yet modern.

  用戶應該覺得Asana既熟悉又現代。

密碼學 (Codecademy)

For a full description of each principle, check out this article.

有關每種原理的完整說明，請查看 本文 。

1. One Column

   一欄

2. Social Proof

   社會證明

3. More Contrast

   更多對比

4. Few Form Fields

   少數表格欄位

5. Keeping Focus

   保持專注

6. Direct Manipulation

   直接操縱

7. Visual Hierarchy

   視覺層次

8. Visual Recognition

   視覺識別

9. Larger Targets

   更大的目標

10. Design for Edge Cases

    邊箱設計

學位的 (Degreed)

With a set of 12 Design Principles, Degreed has too many for easy recall. At the same time, not all of them share the common traits of the best Product Design Principles. I’ve included my favorites below.

憑借 12條設計原則 的集合 ，Degreed有太多內容不容易回憶。 同時，并非所有人都具有最佳產品設計原則的共同特征。 我在下面列出了我的最愛。

5. Focus the user on one primary action at a timeGuide the user by focusing screens, views, or actions on one primary task. Be ruthless with the prioritization, make the choices stupidly simple. Limit distraction. All elements and styling that are not helping the user focus on the primary task can be considered as visual clutter and a huge distraction for the user. Be aware that everything in the interface has to be processed by the user’s brain, the less there is to process the lower the cognitive load is.

5.一次將用戶集中在一個主要任務上，通過將屏幕，視圖或操作集中在一個主要任務上來引導用戶。 毫不留情地進行優先排序，使選擇變得愚蠢。 限制分心。 所有不能幫助用戶將精力集中在主要任務上的元素和樣式都可以看作是視覺混亂和對用戶的極大干擾。 請注意，界面中的所有內容都必須由用戶的大腦來處理，處理的內容越少，認知負擔就越低。

6. Minimize user inputUser input takes a lot of effort and time. Always strive for the least amount of user input to reach a goal. Every input that is required from the user increases the friction that the user experiences and increases the chance of giving up.

6.最小化用戶輸入用戶輸入需要大量的精力和時間。 始終力爭以最少的用戶輸入量達成目標。 用戶需要的每個輸入都會增加用戶所經歷的摩擦，并增加放棄的機會。

8. Make decisions for the userDon’t be afraid to make decisions for the user. Offering less choice and options will give the user a more confident feeling, because there is less to worry about. Be aware of the paradox of choice; offering a lot of choices will make the user feel overwhelmed because he/she needs to assess each and every option if it meets his/her goal.

8.為用戶做決定不要害怕為用戶做決定。 提供更少的選擇和選項會給用戶帶來更自信的感覺，因為不必擔心。 注意選擇的悖論； 提供很多選擇將使用戶感到不知所措，因為他/她需要評估每個選擇是否滿足他/她的目標。

11. Don’t go for ‘WOW’, go for ‘of course’Never chase the ‘wow-effect’. Product design succeeds when it solves the problem or need of our users in the best possible way. Design the product effective & delightful. The reaction we are after from our users is “Of course, that is obvious”.

11.不要追求“哇”，不要追求“ 當然”。永遠不要追求“哇效果”。 產品設計以最佳方式解決了我們用戶的問題或需求時，便成功了。 設計有效有效的產品。 我們對用戶的React是“當然，這很明顯”。

火狐瀏覽器 (Firefox)

Notice how they do things a little differently at Firefox, showcasing that there isn’t a right and wrong when it comes to the format of your Product Design Principles. Each bullet is what Firefox calls a Design Value, with related principles below.

請注意，它們在 Firefox上 的處理方式有所不同 ，表明在“產品設計原則”的格式上沒有對與錯。 每個項目符號就是Firefox所稱的設計價值，以下是相關原則。

• Takes care of you. Principles:- user-sovereignty

  照顧你 原則：-用戶主權

  - default to privacy

  -默認為隱私

  - no surprises

  -沒有驚喜

  - actionable advice

  -可行的建議

• You help make it. Principles:- research gives a voice to our non-core community

  您幫助實現。 原則：-研究使我們的非核心社區有發言權

  - start people with smart defaults

  -從聰明的默認人開始

  - implicit as well as explicit customization

  -隱式和顯式定制

  - invite people to be more than users

  -邀請人們超越用戶

• Plays well with others. Principles:

  和別人一起玩。 原則：

  - user control and choice

  -用戶控制和選擇

  - simple to use the services you choose

  -易于使用您選擇的服務

  - suggest ways to get the most out of the web

  -建議充分利用網絡的方法

• Exuberant. Principles:

  旺盛。 原則：

  - feels like there is a person at the other end

  -感覺像是在另一頭

  - fun tools are easier to use

  -有趣的工具更易于使用

  - humor and whimsy

  -幽默和異想天開

  - have a point of view

  -有觀點

• Finely crafted. Principles:

  做工精細。 原則：

  - see also our visual design guidelines

  -另請參閱我們的視覺設計指南

  - continuity of look and feel across platforms

  -跨平臺的外觀和感覺的連續性

  - perceivable quality is vital

  -可感知的質量至關重要

• Global. Principles:

  全球。 原則：

  - global means local and local and local

  -全球表示本地，本地和本地

• Balances power and simplicity. Principles:

  兼顧力量和簡單性。 原則：

  - 80/20/2: default to surface minimalism and easy access to the rest

  -80/20/2：默認為表面簡約并易于訪問其余部分

  - user-agency and understanding, not just less

  -用戶的能力和理解，而不僅僅是

• Makes sense of the web. Principles:

  了解網絡。 原則：

  - focus on real human tasks and contexts

  -專注于真實的人類任務和環境

  - many real tasks involve a browser and other tools

  -許多實際任務涉及瀏覽器和其他工具

  - quick access to your stuff and web

  -快速訪問您的資料和網絡

  - no jargon

  -沒有行話

• High user-performance. Principles:

  高用戶性能。 原則：

  - performance is objective, but responsiveness is subjective

  -績效是客觀的，但響應能力是主觀的

  - a happy user performs better

  -滿意的用戶表現更好

中 (Medium)

Note that these are mentioned in a reply as “… a few of the early design principles we crafted at Medium”. They’re not necessarily the official and final ones, but still a great source of inspiration.

請注意，這些在 答復中 被提及 為“……我們在Medium制定的一些早期設計原則”。 它們不一定是正式的，也不是最終的，但仍然是靈感的重要來源。

• Direction over Choice. This principle was often referred to while we were designing the Medium editor. We purposely traded layout, type, and color choices for guidance and direction. Direction was more appropriate for the product because we wanted people to focus on writing, and not get distracted by choice.

  選擇方向。 在設計中型編輯器時，經常會提到此原則。 我們有目的地交換版式，類型和顏色選擇，以提供指導和指導。 方向更適合產品，因為我們希望人們專注于寫作，而不要因選擇而分心。

• Appropriate over Consistent. This might seem controversial, but when applied across devices, its purpose is clear. We were willing to break consistency if it was more appropriate for the OS, device, or context.

  適當超過一致。 這看似有爭議，但在跨設備應用時，其目的很明確。 如果它更適合于操作系統，設備或上下文，我們愿意破壞一致性。

• Evolving over Finalized. This is exemplified in the ability to share Medium drafts, write responses, and leave notes. The content on Medium should be antifragile, improving with use, and evolving over time. We did not want to design printed books for the internet.

  逐步完善。 共享中型草稿，撰寫回復和留下筆記的能力就體現了這一點。 介質上的內容應具有抗脆弱性，隨使用而改進并隨著時間而發展。 我們不想為互聯網設計印刷書籍。

Pinterest (Pinterest)

For a full description of each principle, and how they’re made even more actionable with what Pinterest refers to as “The basics”, check out this article.

有關每個原則的完整說明，以及如何用Pinterest所稱的“基礎知識”使它們變得更具可行性，請查看 本文 。

1. Lucid

   清醒的

   It’s intuitive, not learned. It makes the user feel powerful. It makes the content taste better.

   這是直觀的，不是學習的。 它使用戶感到強大。 它使內容味道更好。

2. Animated

   動畫的

   It’s colorful. It’s visually responsive. It’s unexpected.

   真是豐富多彩。 具有視覺響應能力。 真是出乎意料

3. Unbreakable

   牢不可破

   It’s built for exploration. It’s impossible to mis-tap. It’s reversible.

   它是專為探索而設計的。 輕按是不可能的。 這是可逆的。

視窗 (Windows)

Windows has 8 Design Principles, so likely too many for their employees to always keep in mind. They’re all of high quality though!

Windows 有8個設計原則，因此對于員工而言可能太多以至于牢記。 他們都是高質量的！

—

-

Reduce concepts to increase confidence

減少觀念以增加信心

• Have you introduced a new concept? Why? Is it necessary?
  您引入了新概念嗎？ 為什么？ 有必要嗎？
• Can you get rid of unneeded concepts?
  您能擺脫不必要的概念嗎？
• Are you making meaningful distinctions?
  您在做出有意義的區分嗎？
• Does the UX continue the same concept?
  UX是否繼續相同的概念？

—

-

Small things matter, good and bad

小事很重要，好與壞

• What are the important “small things” seen often or by many?
  經常或被許多人看到的重要“小事情”是什么？
• What small problems are you solving?
  您要解決什么小問題？
• Do less better.
  少做更好。
• Don’t cut the small things in your experiences.
  不要削減經驗中的小事。
• Plan for the thoughtful details.
  計劃周到的細節。
• Fix the small bugs.
  修復小錯誤。

—

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Be great at “look” and “do”

擅長“看”和“做”

• What is your UX great at? Does its look reflect what it is great at?
  您的UX擅長什么？ 它的外觀反映出它的優點嗎？
• Does the first thing users see reflect what the UX is great at?
  用戶看到的第一件事反映出UX的優勢嗎？
• Does the UX match expectations?
  UX是否符合預期？
• Is it obvious what users can do?
  用戶可以做什么明顯？
• Are you providing only the necessary steps?
  您是否僅提供必要的步驟？

—

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Solve distractions, not discoverability

解決分心而不是發現

• Reduce distractions.
  減少分心。
• Don’t let features compete with themselves.
  不要讓功能與自己競爭。
• Commit to new functionality.
  致力于新功能。

• These are not solutions to poor discoverability:

  這些不是解決不良發現的方法：

  - Pinning an icon in the Start menu.

  -在“開始”菜單中固定圖標。

  - Putting an icon on the desktop.

  -在桌面上放置一個圖標。

  - Putting an icon in the notification area.

  -在通知區域中放置一個圖標。

  - Using a notification.

  -使用通知。

  - Having a first-run experience.

  -具有首次體驗。

  - Having a tour.

  -游覽。

—

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UX before knobs and questions

UX之前的旋鈕和問題

• Turn down the volume of questions.
  調低問題量。
• Ask once.
  問一次。
• Don’t require configuration to get value.
  不需要配置即可獲得價值。
• Was the question asked already?
  已經問過這個問題了嗎？
• Look for opportunities to consolidate.
  尋找鞏固的機會。

—

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Personalization, not customization

個性化而非定制

• Does the feature allow users to express an element of themselves?
  該功能是否允許用戶表達自己的元素？
• Have you made the distinction between personalization and customization?
  您在個性化和定制之間做出了區分嗎？
• Does the personalization have to be a new feature, or can it make use of existing features and information (such as the user’s location, background picture, or tile)?
  個性化必須是一項新功能，還是可以利用現有功能和信息(例如用戶的位置，背景圖片或圖塊)？

—

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Value the life cycle of the experience

重視體驗的生命周期

• Consider the user experience at all stages:

  考慮各個階段的用戶體驗：

  - Installation and creation.

  -安裝和創建。

  - First use and customization.

  -首次使用和定制。

  - Regular use.

  -定期使用。

  - Management and maintenance.

  -管理和維護。

  - Uninstall or upgrade.

  -卸載或升級。

• Walk through the experience as if it has been used for 12 months. Does it have:

  仿佛已經使用了12個月，就可以體驗整個過程。 是否具有：

  - Realistic content.

  -現實的內容。

  - Realistic volume.

  -現實的音量。

—

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Time matters, so build for people on the go

時間很重要，所以為旅途中的人們打造

• All UX principles apply equally at 12-inch and 20-inch screen sizes.

  所有UX原理均適用于12英寸和20英寸屏幕尺寸。

  Be interruptible.

  被打斷。

• Account for starting and stopping (fast return, and do not get in the way of other UX).
  負責啟動和停止(快速返回，并且不會妨礙其他UX)。
• Account for getting and losing connectivity.
  解決獲得和失去連接的問題。
• Performance is the universal UX killer.
  性能是通用的UX殺手。

妙極了 (Wonderbly)

Check out Wonderbly’s Design System in which these Principles are used.

查看 使用這些原理的 Wonderbly 設計系統 。

1. Be Storytellers

   成為講故事的人

   Avoid one-sided conversations. Leave a deeper impression on customers by reflecting their needs and aspirations, whilst delighting them along the journey. Engaging our audience will drive sales and loyalty. By unifying content, community, and commerce we can inspire people to explore, interact, and shop with us.

   避免雙方交談。 反映客戶的需求和期望，同時給他們帶來愉快的旅程，從而給客戶留下深刻的印象。 與我們的觀眾互動將促進銷售和忠誠度。 通過統一內容，社區和商業，我們可以激發人們與我們一起探索，互動和購物。

2. Join Our Club

   加入我們的俱樂部

   Create products, features, and qualities within our site that instill trust in the mind of the customer. Championing findability, reliability, and credibility will reduce uncertainty throughout the entire experience. Dependability will empower a customer to go from a one-off buyer to a lifelong customer.

   在我們的站點中創建產品，功能和質量，以灌輸客戶心中的信任。 提倡可發現性，可靠性和可信度將減少整個體驗中的不確定性。 可靠性將使客戶從一次性購買者轉變為終身購買者。

3. Optimized Experiences

   優化體驗

   Leverage fluid layouts and a device-agnostic approach to create an optimum experience for every type of user. Constantly strive to streamline and simplify the journey for customers. Make use of native features to promote products and explore new technologies.

   利用流體布局和與設備無關的方法為每種類型的用戶創造最佳體驗。 不斷努力簡化和簡化客戶的旅程。 利用本機功能來推廣產品和探索新技術。

4. Grandma First

   奶奶第一

   Our customers are not just tech-savvy urban mums but also digitally novice grandparents. We must deliver a simple, effective, and rewarding customer experiences for every type of customer. Helping people to make the right decisions and guiding them along the path to purchase wherever needed.

   我們的客戶不僅是精通技術的城市媽媽，還是數字化的新祖父母。 我們必須為每種類型的客戶提供簡單，有效和有益的客戶體驗。 幫助人們做出正確的決定，并指導他們在需要的地方進行購買。

額外資源 (Additional resources)

Lots of great content have been created on the topic of Design Principles. Just do a quick search on Google or Medium and you’ll see what I mean. I’ve also got a case study coming up, detailing how we went about created our own set of principles at SimpleSite. Until then, here are a few resources to check out.

關于“設計原理”的主題已經創造了很多精彩的內容。 只需在Google或Medium上進行快速搜索，您就會明白我的意思。 我還將進行一個案例研究，詳細介紹我們如何在SimpleSite上創建自己的一套原則。 在此之前，這里有一些要檢查的資源。

Principles.design is a great repository of Design Principles.

Principles.design是一個很好的設計原則庫。

Anton Badashov wrote an article in 2013, which served as inspiration for the one you just read.

Anton Badashov在2013年撰寫了一篇文章 ，該文章為您剛剛閱讀的文章提供了靈感。

This article talks about the different types of Design Principles and why they’re so valuable.

本文討論了不同類型的設計原則以及它們為何如此有價值。

Paul Boag has written a nice article about UI Design Principles, and why and how you should create your own.

Paul Boag寫了一篇不錯的文章，內容涉及UI設計原則，以及為什么以及如何創建自己的UI。

Last, but certainly not least, the amazing Julie Zhuo has written a must-read article called A Matter of Principle.

最后但并非最不重要的一點是，驚人的朱莉卓(Julie Zhuo )寫了一篇必讀的文章，名為《原則問題》 。

For the podcast fans, I recommend this episode (and all the others for that matter) of the Design Details podcast.

對于播客愛好者，我推薦“設計細節”播客的這一集 (以及與此相關的所有其他內容)。