最近有許多開發者遇到了因為審核條款 4.3（后文統一簡稱 4.3）審核條款 4.3（后文統一簡稱 4.3），這種情況 常見于大家上傳重復應用的時候，因為App Store 已經有了很多相似的應用 而被打回，今天我們來分享下 4.3 被拒的處理方法！
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4.3 被拒的郵件如下：
Guideline 4.3 - Design - Spam
Your app duplicates the content and functionality of apps submitted to the App Store, which is considered a form of spam.
Apps that simply duplicate content or functionality create clutter, diminish the overall experience for the end user, and reduce the ability of developers to market their apps.
You will experience a delayed review process if you deliberately disregard the App Store Review Guidelines, ignore previous rejection feedback in future app submissions, or use your app to mislead or deceive users.
Important Information
As a result of violating this guideline, your app’s review has been delayed. Future submissions of this app, and other apps associated with your Apple Developer account, will also experience a delayed review. Deliberate disregard of the App Store Review Guidelines and attempts to deceive users or undermine the review process are unacceptable and is a direct violation Section 3.2(f) of theApple Developer Program License Agreement. Continuing to violate theTerms & Conditionsof the Apple Developer Program will result in the termination of your account, as well as any related or linked accounts, and the removal of all your associated apps from the App Store.
We want to provide a safe experience for users to get apps and a fair environment for all developers to be successful. If you believe we have misunderstood or misinterpreted the intent of your app, you may submit an appeal for consideration or provide additional clarification by responding directly to this message in Resolution Center in iTunes Connect.
For app design information, check out the following videos:"Best Practices for Great iOS UI Design"and"Designing Intuitive User Experiences,"available on theApple Developerwebsite.
You may also want to review theiOS Human Interface Guidelinesfor more information on how to create a great user experience in your app.
If you cannot - or choose not to - revise your app to be in compliance with the App Store Review Guidelines, you may wish to build an HTML5 web app instead. You can distribute web apps directly on your web site;the App Store does not accept or distribute web apps.
For more information about creating web apps, refer to theConfiguring Web Applicationssection of the Safari Web Content Guide.
For a description of the HTML elements and attributes you can use in Safari on iPhone, check outSafari HTML Reference: Introduction.
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第一個處理方法：修改元數據內容
①修改應用程序價格，打造與原產品不同的價格級別；
②修改應用程序發布地區，打造與原產品不同的售賣地區或分不同地區運營；
③修改產品分類，打造與原產品不同的產品側重屬性分類；
④回復蘋果產品設計理念等，表述產品情懷，希望打造獨一無二的產品，比如功能目前會跟其他類似，會有相同情況；然后提出產品內某功能加以細節性說明，比如功能在市場上其他人還沒做等等（此做法請慎重，描述好了 ok，描述差了打臉）。
修改后回復內容可參考以下內容：
尊敬的蘋果開發者審核，
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您好，針對于貴方提出的 4.3 相關問題，我方目前已修改“地區/售價/分類”，主要目的在于針對不同的人群屬性做運營方面的區分，我們希望給予用戶不同的產品體驗，包括應用程序內的功能側重點，展現給用戶的內容等等；希望貴方能重新審核，及時給予我方 App 通過審核并發布至 App Store。
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誠摯的問候！
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第二個處理方法：修改 App 二進制代碼
①升級 version，升級一個版本號提交審核；
②換 bundle id，換一個包再提交審核；
③換開發者賬號，換不同賬號提交審核；
④修改素材及 UI 色調等，修改 logo，修改主色調；
⑤修改功能界面等，此處可改功能也可做小開關；
⑥添加垃圾代碼或者注釋塊，此處主要防蘋果機審掃描。
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順便說下，蘋果的三種審核機制！
1，預審核---
掃描api，及plist文件字符缺失等；此處分兩步，第一步為上傳時蘋果Application Loador等應用對于適配icon等的檢查，第二步為上傳后蘋果的功能性檢查，例如配置了Push功能但有缺失或者未打開功能，則會郵件提示等等；
2，機審---
此處掃描支付SDK等，及馬甲情況，機器掃描主要看代碼塊，可參考百度蜘蛛抓取網站模塊原理；如遇部分無法過機審情況可嘗試加速繞過機審（不是100%成功）；
3，人工審核---
此處主要檢測功能或者App體驗測試，例如用測試賬號登錄App體驗功能，或其他是否明顯bug等，ipv6也在此處檢測；
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注：需要緊急解決4.3問題 加QQ：250339263@qq.com
