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by Ilya Pestov
通過伊利亞·佩斯托夫(Ilya Pestov)
在1990年代如何宣傳PC (How PCs were advertised in the 1990s)
Today, hard drives are boring. You can buy a terabyte hard drive for $50. But back in the day, people would get excited when they saw ads announcing even 10 megabyte hard drives.
如今，硬盤驅動器很無聊。 您可以以50美元的價格購買1 TB的硬盤。 但是回到過去，人們看到廣告宣布甚至10 MB的硬盤驅動器時都會感到興奮。
To prove it, I’ve unearthed some retro computer ads that give you a first-hand look into how computers were advertised before the modern age of smartphones, ultrabooks, and smart watches.
為了證明這一點，我發掘了一些復古的電腦廣告，這些廣告可以讓您直接了解在智能手機，超極本和智能手表的現代時代之前如何對電腦做廣告。
You’ll never be able to look at your gadgets the same way again.
您將永遠無法再以相同的方式看待您的小工具。
The company NeXT was founded by Steve Jobs in 1985. The NeXTcube workstation was cast into a cube-like shape, with each side being 12 inches. Its black body gave it a special style and focus on the serious challenges, both in business and in science. It worked under the control of NeXTSTEP operating system. It was manufactured and sold from 1990 to 1993.
NeXT公司是由史蒂夫·喬布斯(Steve Jobs)于1985年創立的。NeXTcube工作站鑄造成立方體狀，每邊12英寸。 它的黑色機身賦予了它獨特的風格，并專注于商業和科學方面的嚴峻挑戰。 它在NeXTSTEP操作系統的控制下工作。 它的生產和銷售從1990年到1993年。
In 1990, the PowerMax 386/33 from Northgate Computer was available for sale. You could order one by mail, or even by email.
1990年，Northgate Computer的PowerMax 386/33可供銷售。 您可以通過郵件甚至通過電子郵件訂購一個。
In 1991, Microsoft released Windows 3.0. It was through this release that the company made the IBM-compatible PC a true competitor to the Apple Macintosh and the Commodore Amiga, through its graphical operating system. Windows 3.x was a system add-on to DOS. Here’s a TV commercial for Windows 3.0 or Windows 3.1 from 1991:
1991年，Microsoft發布了Windows 3.0。 通過此版本，該公司通過其圖形操作系統使與IBM兼容的PC成為了Apple Macintosh和Commodore Amiga的真正競爭對手。 Windows 3.x是DOS的系統附件。 這是1991年用于Windows 3.0或Windows 3.1的電視廣告：
“It simply works better” by Compaq in 1990:
康柏(Compaq)在1990年提出的“效果更好”
A CSS Laboratories Server — 486 with Zero Wait in 1990:
CSS實驗室服務器-486，1990年的零等待時間：
An article about interactive tablets for the computer:
有關計算機交互式平板電腦的文章：
Pocket network adapters from Xircom:
捷訊的袖珍網絡適配器：
An advertisement for Lotus’s Magellan 2.0 software, which let you search through documents:
Lotus的Magellan 2.0軟件的廣告，它使您可以搜索文檔：
A Logitech trackball ad from 1990. Don’t feel like you’re an alien.
1990年的Logitech軌跡球廣告。不要覺得自己是外星人。
For $50, Microsoft offered an upgrade to your personal computer enabling you to to access to all the memory in your PC.
微軟以50美元的價格對您的個人計算機進行了升級，使您能夠訪問PC中的所有內存。
A Dell advertisement from 1992:
戴爾1992年的廣告：
Circuit City advertising the opportunity to buy a computer on a credit card:
巡回城宣傳用信用卡購買計算機的機會：
The Macintosh Performa was on sale from 1992 to 1997:
Macintosh Performa于1992年至1997年間發售：
A great advertisement for the Commodore 128. But by 1994, the company had declared bankruptcy. You can find more ads on Commodore’s website.
這是Commodore 128的好廣告。但到1994年，該公司宣布破產。 您可以在Commodore的網站上找到更多廣告。
At IBM, outstanding people don’t stand still.
在IBM，杰出的人不會停滯不前。
An IBM PS/1 advertisement featuring Theodore Roosevelt from 1993:
1993年以西奧多·羅斯福為特色的IBM PS / 1廣告：
Radio Shack advertises the 486 PC in 1993:
Radio Shack在1993年宣傳486 PC：
In 1996, the PC industry had another great year, with unit shipments reaching 59.7 million, up 24.7 percent from last year, according to Dataquest. Compaq continued its steady ascent as the market leader worldwide, increasing shipments by more than 1.2 million compared with 1994. IBM shipped 4.8 million units and regained the second spot from Apple.
根據Dataquest的數據，1996年是PC行業的又一個輝煌的年份，單位出貨量達到5970萬臺，比去年增長了24.7％。 康柏繼續穩步上升，成為全球市場領導者，與1994年相比，出貨量增加了120萬多臺。IBM售出480萬臺，并從蘋果手中奪回第二名。
An Apple Power Macintosh in 1997:
1997年的Apple Power Macintosh：
An Apple Apple Power Mac G4 Computer in 1999:
1999年的Apple Apple Power Mac G4計算機：
Thanks for reading. You might also be interested in some of these other articles:
謝謝閱讀。 您可能還對以下其他文章感興趣：
The absolute worst technology predictions of the past 150 yearsThere’s a long-standing tradition among scientists, engineers, and industrialists. Every new year, they make…medium.freecodecamp.comA Brief History Of Computers That Changed The WorldYou can spend years delving into the history of the computer. There are tons of inventions, tons of books about them …www.makeuseof.comThose jobs are gone forever. Let’s gear up for what’s next.“Generals always fight the last war.” — an old World War II sayingmedium.freecodecamp.com
過去150年中最糟糕的技術預測 科學家，工程師和工業家之間有著悠久的傳統。 每年新的一年，它們都會使... media.freecodecamp.com 改變世界的計算機簡史 您可以花費數年的時間來研究計算機的歷史。 那里有無數的發明，無數的書籍…… www.makeuseof.com 這些工作永遠消失了。 讓我們為下一步做準備。 “將軍們總是打最后一場戰爭。” —古老的第二次世界大戰說的是 medium.freecodecamp.com
翻譯自: https://www.freecodecamp.org/news/how-pcs-were-advertised-in-the-1990s-cdaee59f2555/
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