0
00:00:00,000 --> 00:00:01,900
那剛才我們講到了

1
00:00:02,730 --> 00:00:03,746
業務序列圖

2
00:00:03,746 --> 00:00:04,560
然后怎么

3
00:00:05,530 --> 00:00:06,963
畫現狀，怎么改進

4
00:00:06,963 --> 00:00:09,012
然后改進的模式有哪些

5
00:00:09,012 --> 00:00:11,060
然后我們示范了怎么畫

6
00:00:11,060 --> 00:00:11,470
對吧

7
00:00:12,430 --> 00:00:15,400
那下面呢，我們最后說一下

8
00:00:15,890 --> 00:00:16,840
一個

9
00:00:17,420 --> 00:00:21,050
在改進的時候的很有幫助的一個思考方法

10
00:00:21,390 --> 00:00:24,366
特別是對創新有幫助的

11
00:00:24,366 --> 00:00:25,990
叫阿布思考法

0
00:00:00,210 --> 00:00:01,720
阿布思考法

1
00:00:02,000 --> 00:00:03,550
實際上是來自

2
00:00:04,220 --> 00:00:05,104
這本書

3
00:00:05,104 --> 00:00:07,980
兩個哈佛教授寫的這本書

4
00:00:08,660 --> 00:00:11,588
就是一本關于創新的書

5
00:00:11,588 --> 00:00:13,150
里面有一個段落

6
00:00:13,430 --> 00:00:13,775

7
00:00:13,775 --> 00:00:14,810

8
00:00:15,090 --> 00:00:17,520
有一節叫做這個

9
00:00:17,800 --> 00:00:21,900
Croesus這個人，是一個

10
00:00:22,180 --> 00:00:23,041
很有錢的

11
00:00:23,041 --> 00:00:26,055
古代很有錢的一個國王

12
00:00:26,055 --> 00:00:28,638
假設你是他，會怎么做

13
00:00:28,638 --> 00:00:32,514
因為這個人我們中國文化比較陌生

14
00:00:32,514 --> 00:00:36,174
我們就把他改成大家都懂的土豪

15
00:00:36,174 --> 00:00:36,820
阿布

16
00:00:37,680 --> 00:00:39,552
大家可以對比一下

17
00:00:39,552 --> 00:00:40,020
我

18
00:00:40,690 --> 00:00:43,070
在《軟件方法》里面寫的

19
00:00:43,350 --> 00:00:44,170
內容

20
00:00:44,580 --> 00:00:49,220
包括剛才講的內容和原文寫的

21
00:00:49,500 --> 00:00:51,464
比較一下就可以知道

22
00:00:51,464 --> 00:00:52,000
就是說

23
00:00:52,720 --> 00:00:57,930
我們對這個原文說的內容做了拓展

24
00:00:58,400 --> 00:01:01,280
還有呢，做了進一步的闡釋

0
00:00:01,320 --> 00:00:02,790
阿布思考法

1
00:00:03,900 --> 00:00:04,760
就是

2
00:00:05,130 --> 00:00:07,315
很簡單的一個思考方式

3
00:00:07,315 --> 00:00:09,500
就是說，如果是阿布怎么辦

4
00:00:09,990 --> 00:00:10,215

5
00:00:10,215 --> 00:00:11,570
就這么簡單

6
00:00:11,970 --> 00:00:12,262

7
00:00:12,262 --> 00:00:13,140
阿布是誰

8
00:00:13,910 --> 00:00:15,770
就是俄羅斯大富豪

9
00:00:17,060 --> 00:00:19,843
就是切爾西以前的老板

10
00:00:19,843 --> 00:00:24,250
當然現在俄羅斯大富豪在英國已經被干掉了（凍結資產）

11
00:00:25,110 --> 00:00:26,450
現在已經涼了

12
00:00:28,090 --> 00:00:28,274

13
00:00:28,274 --> 00:00:30,670
就這么簡單的一個思考方式

14
00:00:31,020 --> 00:00:35,290
卻能夠幫助我們避開普通人的一些思維限制

15
00:00:36,990 --> 00:00:39,060
普通人的思維有什么問題呢

16
00:00:39,360 --> 00:00:40,470
不敢想

17
00:00:41,000 --> 00:00:42,080
第二個

18
00:00:42,440 --> 00:00:44,240
往往會逆來順受

19
00:00:46,610 --> 00:00:48,310
很容易接受現實

20
00:00:49,090 --> 00:00:49,805
不敢想

21
00:00:49,805 --> 00:00:50,760
不敢挑戰

22
00:00:54,140 --> 00:00:55,240
比如說

23
00:00:57,590 --> 00:00:59,480
我的手，它斷掉了一只

24
00:00:59,760 --> 00:01:00,483
慘不慘

25
00:01:00,483 --> 00:01:00,966
很慘

26
00:01:00,966 --> 00:01:01,690
對不對

27
00:01:03,180 --> 00:01:03,617
哎呀

28
00:01:03,617 --> 00:01:05,586
手斷掉一只怎么活呀

29
00:01:05,586 --> 00:01:08,430
以后怎么工作呀

30
00:01:08,960 --> 00:01:09,960
但是呢

31
00:01:11,600 --> 00:01:13,120
很可能過了一個月

32
00:01:13,500 --> 00:01:15,566
我又開始樂呵呵地生活了

33
00:01:15,566 --> 00:01:16,130
為什么

34
00:01:16,410 --> 00:01:19,000
人會調整自己的心態

35
00:01:19,480 --> 00:01:20,770
他會比較

36
00:01:22,700 --> 00:01:23,768
我手是斷掉了

37
00:01:23,768 --> 00:01:25,550
但是呢，你看周圍的人

38
00:01:25,830 --> 00:01:26,038

39
00:01:26,038 --> 00:01:26,455
張三

40
00:01:26,455 --> 00:01:28,330
你看，得了癌癥死了呢

41
00:01:28,610 --> 00:01:30,642
李四被車撞死了呢

42
00:01:30,642 --> 00:01:31,320
對不對

43
00:01:32,400 --> 00:01:35,090
我還活著，已經很不錯了

44
00:01:36,300 --> 00:01:36,598
哎

45
00:01:36,598 --> 00:01:37,790
這樣一比

46
00:01:38,070 --> 00:01:38,980
又開始

47
00:01:39,400 --> 00:01:40,460
面對人生

48
00:01:40,460 --> 00:01:41,785
又開始

49
00:01:41,785 --> 00:01:43,110
笑對人生

50
00:01:43,490 --> 00:01:44,700
這是好事

51
00:01:44,980 --> 00:01:46,814
人要是沒有這個的話

52
00:01:46,814 --> 00:01:49,260
很可能碰到一點挫折就

53
00:01:49,560 --> 00:01:51,315
抑郁癥就死掉了

54
00:01:51,315 --> 00:01:51,817
對吧

55
00:01:51,817 --> 00:01:52,570
自殺了

56
00:01:53,280 --> 00:01:54,730
但是也是壞事

57
00:01:55,660 --> 00:01:57,959
對我們做產品來說是壞事

58
00:01:57,959 --> 00:01:59,840
為什么，他很容易麻木

59
00:02:01,150 --> 00:02:03,350
比如說，一個系統做出來

60
00:02:03,890 --> 00:02:05,660
然后給他試用

61
00:02:05,940 --> 00:02:08,076
他說，這什么東西

62
00:02:08,076 --> 00:02:09,501
簡直是垃圾呀

63
00:02:09,501 --> 00:02:10,213
對不對

64
00:02:10,213 --> 00:02:12,350
誰做的，像一坨屎一樣

65
00:02:14,160 --> 00:02:15,130
罵

66
00:02:16,060 --> 00:02:17,280
罵得很厲害

67
00:02:17,690 --> 00:02:19,235
但是他罵著罵著

68
00:02:19,235 --> 00:02:20,340
他就習慣了

69
00:02:23,640 --> 00:02:26,140
等到你過一段時間再去調研

70
00:02:26,530 --> 00:02:26,785
哎

71
00:02:26,785 --> 00:02:30,100
我們這個產品有什么意見

72
00:02:31,540 --> 00:02:31,876

73
00:02:31,876 --> 00:02:33,223
就這樣吧

74
00:02:33,223 --> 00:02:34,570
你說現在

75
00:02:35,260 --> 00:02:37,267
有什么事十全十美的

76
00:02:37,267 --> 00:02:37,870
對不對

77
00:02:38,750 --> 00:02:40,692
你說你這個產品有問題

78
00:02:40,692 --> 00:02:42,051
那誰沒問題

79
00:02:42,051 --> 00:02:42,440
對吧

80
00:02:45,050 --> 00:02:48,750
我有機會用這個產品，已經很不錯了

81
00:02:49,030 --> 00:02:49,229

82
00:02:49,229 --> 00:02:50,423
累是累一點

83
00:02:50,423 --> 00:02:51,817
那已經很不錯了

84
00:02:51,817 --> 00:02:54,007
有的人連這機會都沒有呢

85
00:02:54,007 --> 00:02:54,605
對不對

86
00:02:54,605 --> 00:02:55,800
我至少

87
00:02:56,250 --> 00:02:58,051
我在這產品上面忙

88
00:02:58,051 --> 00:03:01,430
至少意味著我還有一個工作做

89
00:03:01,820 --> 00:03:02,940
還上班

90
00:03:03,650 --> 00:03:05,100
你看那個張三

91
00:03:05,730 --> 00:03:07,320
想上班都沒得上

92
00:03:07,820 --> 00:03:09,038
他要受我這份罪

93
00:03:09,038 --> 00:03:10,082
他還沒得受呢

94
00:03:10,082 --> 00:03:10,430
對吧

95
00:03:11,780 --> 00:03:11,998

96
00:03:11,998 --> 00:03:13,531
這樣一比，怎么樣

97
00:03:13,531 --> 00:03:15,720
他就覺得已經很不錯了

98
00:03:16,900 --> 00:03:18,149
那就不用改了

99
00:03:18,149 --> 00:03:18,565
對吧

100
00:03:18,565 --> 00:03:19,607
沒啥意見

101
00:03:19,607 --> 00:03:20,440
不用改了

102
00:03:22,400 --> 00:03:24,210
但如果是阿布就不是了

103
00:03:24,900 --> 00:03:27,300
假設阿布的手要是斷掉了一只

104
00:03:27,860 --> 00:03:30,253
他不會像我們普通人一樣

105
00:03:30,253 --> 00:03:30,906
拉倒吧

106
00:03:30,906 --> 00:03:31,777
不會的

107
00:03:31,777 --> 00:03:32,430
他會想

108
00:03:34,310 --> 00:03:36,330
能不能移植一只手過來

109
00:03:36,700 --> 00:03:38,184
有沒有換手的

110
00:03:38,184 --> 00:03:38,926
如果有

111
00:03:38,926 --> 00:03:40,410
他馬上貼廣告

112
00:03:41,010 --> 00:03:43,681
五百萬美金換只手，有沒有人換

113
00:03:43,681 --> 00:03:45,120
大把的人樂意換

114
00:03:45,400 --> 00:03:45,916
對不對

115
00:03:45,916 --> 00:03:47,640
你一只手換五百萬美金

116
00:03:48,250 --> 00:03:49,900
肯定很多人樂意干的

117
00:03:53,990 --> 00:03:56,190
假設換手這個

118
00:03:56,540 --> 00:03:58,750
醫學技術還沒有發展起來

119
00:03:59,120 --> 00:04:00,855
沒有達到這個地步

120
00:04:00,855 --> 00:04:01,940
那他可以想

121
00:04:04,290 --> 00:04:06,842
能不能成立一個醫學中心

122
00:04:06,842 --> 00:04:08,930
專門去研究換手

123
00:04:09,730 --> 00:04:11,560
這個課題，對吧

124
00:04:12,040 --> 00:04:13,270
投資個

125
00:04:13,550 --> 00:04:14,720
幾十億美金

126
00:04:15,100 --> 00:04:16,130
去研究

127
00:04:16,830 --> 00:04:19,490
同時找德國最好的工程師

128
00:04:19,900 --> 00:04:21,240
做一個電子手

129
00:04:21,240 --> 00:04:21,910
先用著

130
00:04:22,550 --> 00:04:22,755

131
00:04:22,755 --> 00:04:25,020
反正比我們屌絲有辦法

132
00:04:25,410 --> 00:04:27,020
因為他有資源嘛

133
00:04:27,020 --> 00:04:27,480
有錢

134
00:04:27,760 --> 00:04:28,810
有權力

135
00:04:31,850 --> 00:04:33,730
所以呢，阿布思考法

136
00:04:35,210 --> 00:04:37,580
就是，如果我是阿布會怎么做

137
00:04:40,690 --> 00:04:41,710
假設

138
00:04:41,990 --> 00:04:44,510
我有充足的資源去解決問題

139
00:04:45,040 --> 00:04:46,130
我會怎么做

140
00:04:47,010 --> 00:04:49,371
就得到一個非常棒的方案了

141
00:04:49,371 --> 00:04:51,370
這個方案要花一百億美金

142
00:04:53,320 --> 00:04:54,040
對吧

143
00:04:56,970 --> 00:04:58,730
第二步才是最關鍵的

144
00:04:59,740 --> 00:05:02,780
我們得到這個一百億美金的方案之后

145
00:05:02,780 --> 00:05:03,920
我們再來思考

146
00:05:05,430 --> 00:05:09,360
如何用手上的資源去山寨這個完美方案

147
00:05:10,350 --> 00:05:12,470
實際上，我手上沒有一百億美金

148
00:05:12,760 --> 00:05:14,510
我就十萬人民幣

149
00:05:14,900 --> 00:05:15,850
那請問

150
00:05:16,160 --> 00:05:18,970
我怎樣用十萬人民幣去山寨這個

151
00:05:19,910 --> 00:05:21,600
一百億美金的方案呢

152
00:05:22,860 --> 00:05:25,335
能山寨個百分之二十三十也不錯

153
00:05:25,335 --> 00:05:25,800
對不對

154
00:05:26,240 --> 00:05:28,100
那就已經是最好的方案了

155
00:05:28,100 --> 00:05:28,607
為什么

156
00:05:28,607 --> 00:05:29,960
因為我們是從完美

157
00:05:30,930 --> 00:05:32,610
的位置退下來的

158
00:05:38,530 --> 00:05:39,720
這樣來思考

159
00:05:40,000 --> 00:05:42,910
這樣就突破了我們普通人不敢想

160
00:05:43,260 --> 00:05:44,488
這種思維限制

161
00:05:44,488 --> 00:05:45,716
你先不用管什么

162
00:05:45,716 --> 00:05:46,418
有沒有錢

163
00:05:46,418 --> 00:05:47,998
你說給你一百億美金

164
00:05:47,998 --> 00:05:48,700
你怎么做

165
00:05:49,030 --> 00:05:51,063
或者說，你就是最大的領導人

166
00:05:51,063 --> 00:05:51,741
你怎么做

167
00:05:51,741 --> 00:05:52,080
對吧

168
00:05:52,650 --> 00:05:53,935
可以調動各種資源

169
00:05:53,935 --> 00:05:54,670
你怎么做

170
00:05:55,740 --> 00:05:56,840
這樣來

171
00:05:57,120 --> 00:05:58,160
這樣來思考

172
00:05:59,440 --> 00:06:02,032
那這個背后的道理是什么道理

173
00:06:02,032 --> 00:06:02,830
實際上就是

174
00:06:06,810 --> 00:06:09,820
我們現在的各種創新

175
00:06:10,690 --> 00:06:14,090
實際上就是以前的富豪高官

176
00:06:15,080 --> 00:06:16,610
已經玩過的

177
00:06:20,030 --> 00:06:20,914
并不新鮮

178
00:06:20,914 --> 00:06:23,790
并不算什么真正的創新

179
00:06:25,730 --> 00:06:27,490
以前有個辯論說

180
00:06:28,330 --> 00:06:30,100
慈禧太后幸福

181
00:06:30,730 --> 00:06:34,130
還是現代的一個普通的

182
00:06:34,710 --> 00:06:35,571
工人幸福

183
00:06:35,571 --> 00:06:38,370
當時辯論是我們上學的時候

184
00:06:38,370 --> 00:06:40,739
當時說的工人是首鋼的工人

185
00:06:40,739 --> 00:06:43,970
首鋼的工人幸福，還是慈禧太后幸福

186
00:06:45,020 --> 00:06:47,290
有人就說，首鋼的工人幸福

187
00:06:47,640 --> 00:06:49,340
你看，首鋼的工人

188
00:06:49,620 --> 00:06:51,204
他下班回家有電視看

189
00:06:51,204 --> 00:06:52,590
有幾十個頻道

190
00:06:53,000 --> 00:06:55,440
慈禧太后有電視看嗎

191
00:06:56,710 --> 00:06:57,210
有嗎

192
00:06:57,210 --> 00:06:57,460

193
00:06:57,460 --> 00:06:58,460
是沒有的

194
00:06:58,460 --> 00:06:58,960
但是

195
00:06:59,340 --> 00:07:00,490
她有什么

196
00:07:02,360 --> 00:07:03,751
你看電視干嗎

197
00:07:03,751 --> 00:07:04,943
看節目嘛

198
00:07:04,943 --> 00:07:05,540
對不對

199
00:07:05,820 --> 00:07:07,970
那慈禧想看節目怎么看

200
00:07:08,810 --> 00:07:11,390
她找來全國最好的戲班

201
00:07:12,260 --> 00:07:14,320
招到皇宮旁邊駐扎

202
00:07:14,600 --> 00:07:16,000
想看什么就演

203
00:07:16,280 --> 00:07:19,070
而且是現場直播的，3D的

204
00:07:19,510 --> 00:07:20,140

205
00:07:21,330 --> 00:07:23,270
大屏幕的，對吧

206
00:07:24,480 --> 00:07:27,000
你這個電視，那是小屏幕而已

207
00:07:27,000 --> 00:07:28,260
還是個錄像

208
00:07:30,250 --> 00:07:33,130
也就是說，我們享受的這些東西

209
00:07:35,190 --> 00:07:37,900
慈禧太后早就享受過了

210
00:07:38,180 --> 00:07:40,470
只不過這個太昂貴了

211
00:07:41,600 --> 00:07:43,940
全國就她老人家能享受

212
00:07:46,390 --> 00:07:47,270
那

213
00:07:47,620 --> 00:07:48,989
普通人怎么辦呢

214
00:07:48,989 --> 00:07:50,163
平民怎么辦呢

215
00:07:50,163 --> 00:07:50,358

216
00:07:50,358 --> 00:07:51,728
我們山寨版，對吧

217
00:07:51,728 --> 00:07:55,250
我們用電視去山寨慈禧太后這個享受

218
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把它賣給平民

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所以呢，偉大的發明都是對過去富豪高官生活的山寨版

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同樣的

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比如說，楊貴妃

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有沒有冰箱用

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有的，你要冰箱干嗎，不就保鮮嗎

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那楊貴妃想

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要吃鮮荔枝，怎么辦

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快馬運過來呀

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對不對

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照樣可以的

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對吧

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也就是說，我們玩的這些

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以前的

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土豪高官早就玩過了

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那同樣，我們可以推理

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既然

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今天的現實生活

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或者

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今天的平民生活

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就是

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過去的富豪的生活

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那我們可以推理

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現在的富豪生活很可能就是什么

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將來的平民生活

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對不對

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那思路就有了

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我們可以去觀察或者思考

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現在的權勢人物

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他是怎么過的

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肯定過得很爽

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因為他周圍有很多人為他服務嘛

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我們去觀察

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去調研

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然后呢，得到一個很棒的方案

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只不過這個方案要花一百億美金

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然后我們想辦法山寨

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賣給平民

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山寨版

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因為他有權有勢的話

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必然他周圍會有一幫人圍著他

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拼命去討好他

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讓他過得很舒服的

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不要說多大的

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多大的權勢了

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你看這個報道

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?

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他不會辦登機牌

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都可以坐飛機

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他就感嘆

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自己坐飛機很多次，都不會換登機牌

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為什么，周圍很多人已經幫他換

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幫他

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辦好了

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對不對

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但這個方案是比較昂貴的

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你要有個秘書

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有個助理干嘛的

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對吧

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那如果能夠把中間的過程山寨到我們的

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智能系統里面

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賣給平民

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賣給老太太

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比如，一個老太太要去美國看兒子

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沒坐過飛機

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那怎么辦呢

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那么這個系統可以幫到她

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對吧

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山寨

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賣給她

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所以呢，我們不能意淫

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而是要真正去觀察調研

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真正的有權有勢的人

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他們怎么過的

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然后山寨