(Notes: All opinions are my own. I am not affiliated with Canva in any way)

(注意：所有觀點均為我自己。我與Canva毫無關系)

Canva is a very popular design platform that I thought I would never use to create the deliverable for a Data Visualization project. I usually work in Tableau, which is more flexible, complete, and a surefire 360 degree visualization software, with all the perks of mostly being a drag-and-drop solution.

Canva是一個非常流行的設計平臺，我以為我永遠都不會用它來為數據可視化項目創建可交付成果。 我通常在Tableau工作，這是一種更加靈活，完善和具有surefire 360??度可視化軟件的軟件，所有優點通常都是拖放式解決方案。

Why would you then ever use Canva instead of something like Tableau? Can Canva even be considered “data visualization software”?

那么，為什么還要使用Canva而不是Tableau之類的東西呢？ Canva甚至可以被視為“數據可視化軟件”嗎？

A recent project, which ended with the deliverable of a Canva infographic which received great feedback from the client, made me reconsider the above question, and got me to think about the advantages of Canva as an alternative medium through which to convey a visual data story.

最近的一個項目以可得到客戶好評的Canva圖表的交付結果為結尾，使我重新考慮了上述問題，并讓我思考了Canva作為傳遞可視數據故事的替代媒體的優勢。 。

In this brief article, I highlight the 4 main benefits of the tool and speak about the occasions in which you might want to choose Canva over different data visualization software.

在這篇簡短的文章中，我重點介紹了該工具的4個主要優點，并說明了您可能希望在不同的數據可視化軟件上選擇Canva的場合。

需要零準備工作的輕巧解決方案 (Light solution that requires zero prep-work)

There are some occasion in which “less is more”, and that counts also for data visualization projects. Canva has the main advantage of requiring zero overhead and saves precious setup time either you or the client have to dedicate to share and interact with your viz in a meaningful way.

在某些情況下，“少即是多” ，這對于數據可視化項目也很重要。 Canva的主要優點是零開銷，并節省了寶貴的設置時間，您或客戶必須專門以有意義的方式共享和與您的Viz進行交互。

You only focus on the design and the presentation of your insights in a simple, cohesive and neat format.

您僅以簡單，一致且簡潔的格式專注于設計和見解的呈現。

No time is thus dedicated to sharing dashboards on dedicated Tableau Online pages, handling occasional version compatibility issues, administering user privileges and keeping track of frequent changes across the above. And after the project’s deadline has passed, maintainability is not even an issue.

因此，沒有時間專門用于在專用的Tableau Online頁面上共享儀表板，處理偶發的版本兼容性問題，管理用戶權限以及跟蹤以上各項的頻繁更改。 在項目的最后期限過去之后，可維護性甚至不是問題。

With Canva, especially if you are on a tight deadline and your project requires a quick turnaround, you can just focus on the output.

使用Canva時，尤其是當您的工期緊迫且您的項目需要快速周轉時， 您只需專注于輸出即可 。

易于報告整合 (Easy report integration)

The tool is also ideal if your client does not want to access and share your visualization as a standalone product but also has the goal of integrating it into presentations and PDF reports.

如果您的客戶不想作為獨立產品訪問和共享您的可視化文件，但又希望將其集成到演示文稿和PDF報告中，則該工具也是理想的選擇。

If what you need is a static view of your data story and you do not want to spend time translating the interactivity of your Tableau/Dash/D3/PowerBI /etc.. dashboard into several screenshot-like views, you can just lift Canva to deliver a single infographic piece of data visualization which contains the end-to-end view of your data story.

如果您需要的是數據故事的靜態視圖，并且您不想花時間將Tableau / Dash / D3 / PowerBI / etc ..儀表板的交互性轉換為幾個類似屏幕快照的視圖，則只需將Canva提提供單個圖表的數據可視化，其中包含數據故事的端到端視圖。

This is a great advantage in settings in which the client/end user needs to make a static use of your data visualization, as they might be in need to submit it to a third-party which requires a standard document reporting format.

這在客戶端/最終用戶需要靜態使用您的數據可視化的設置中具有很大的優勢 ，因為他們可能需要將其提交給需要標準文檔報告格式的第三方。

Dynamic and rich dashboards are great most of the time, but sometimes clients want the full story in one go, in one static page. Canva allows you to do just that.

在大多數情況下，動態且功能豐富的儀表板非常有用，但有時客戶希望在一個靜態頁面中一次性獲得完整的故事。 Canva可以讓您做到這一點。

迫使您專注于數據故事的絕對必要條件 (Forces you to focus on the absolute essential of your data story)

With Canva, there is no fiddling around. The infographic format and its “fixed” nature force the creator to prioritize key messages to be conveyed into powerful visualizations for which there is no shortage of data charts and graph options.

使用Canva，就不會擺弄任何東西。 信息圖表格式及其“固定”性質迫使創建者確定要傳送到功能強大的可視化文件中的關鍵消息的優先級，而這些可視化文件并不缺少數據圖表和圖形選項。

And if you are ever in need of something slightly more complex, you can always code it up in the backend and upload it into the tool.

而且，如果您需要稍微復雜一點的東西，可以隨時在后端進行編碼并將其上傳到工具中。

I found this to be very beneficial as sometimes fancier charts take away readability and interpretability, even though at first glance they may seem beautiful to the eye

我發現這非常有益，因為有時看似漂亮的圖表會失去可讀性和可解釋性，即使乍一看它們看起來似乎很漂亮

Overall, being able to focus on the bare minimum by using a tool which gives you fewer options is a great plus for data projects in which the the takeaways from a particular visualization needs to be crystal clear.

總體而言，通過使用一種工具，它可以為您提供更少的選擇，從而將精力集中在最低限度上，這對于數據項目來說是一個很大的優勢，在這種情況下，必須將特定可視化的內容清晰地??體現出來。

成本 (Cost)

Oh, and did I mention the tool is absolutely free? You can always sign up for a Pro Version, but you can definitely manage to deliver a powerful infographic for your project without ever subscribing to the Paid version.

哦，我提到該工具是完全免費的嗎？ 您可以始終注冊Pro版本，但是您絕對可以在不訂閱付費版本的情況下為項目提供功能強大的信息圖。

Tip: If you are short on time, consider signing up to the Pro Version with a 1-month free trial, deliver on your project, and then unsubscribe before its deadline.

提示 ： 如果時間緊迫，請考慮使用1個月的免費試用版注冊Pro版本，交付您的項目，然后在截止日期之前退訂。

綜上所述 (In Summary)

Although Canva does not compete, and does not even aim to compete with more structured and flexible business intelligence and data visualization software tools, it can be a great alternative solution for the data visualization designer who:

盡管Canva不參與競爭，甚至不打算與更加結構化和靈活的商業智能和數據可視化軟件工具競爭，但對于以下人員而言，它可能是一個出色的替代解決方案：

1. Wants to focus merely on output and get rid of software overhead

   只想專注于輸出并擺脫軟件開銷

2. Needs a static and easy-to-integrate format

   需要靜態且易于集成的格式

3. Needs to convey few key messages in a visually powerful way

   需要以視覺上強大的方式傳達一些關鍵信息

4. Is on a tight software license (and time) budget

   軟件許可(和時間)預算緊張

Access my free Data Science resource checklist here

在此處 訪問我的免費數據科學資源清單